If you’re a business owner, particularly if it’s a small business, then there’s no two ways about it: you need to have a Facebook page. But how best to utilize Facebook for business promotion? In this article, we talk about how best to attract the attention of some of the billion-plus users of the world’s most popular social media site.
In the creation of your page, it’s important to keep things simple. This isn’t your personal webpage, so your business logo should be your primary photo. You’ll also want to be careful about choosing your cover picture. Ask yourself “what is my business all about?” Then, choose a picture that best exemplifies that.
Once your page is live, you’ll want to start posting, and you should do so regularly. At least once a day, and hopefully more, you should have fresh content for your fans. The most successful posts, the ones that get the most attention, are visual in nature, and not too lengthy. Keep things brief, and add photos, videos…whatever you can think of to attract those eyeballs. Use the “Insights” tool on your page. This will let you know important analytical data, like what time of day and what days of the week you’re getting the most views.
Another great tool is the “Build Audience” feature. You can use it to invite your email contacts list to follow your page. You can also promote your Facebook page when you’re out there in the world. Assuming you have brick-and-mortar stores, you can put the address on signs there. You should have it on your business cards, and on any other marketing and promotional materials you use.
Likely the most important thing that you can do, though, is to connect and engage with your followers. It’s a good idea to have either yourself or someone in your company on permanent “social media duty.” This includes interfacing with your customers on Facebook and your other social media accounts, to let them know that they’re appreciated. The conversations should be friendly, but concise.
If you do all of these things consistently, appreciation for your brand should increase quickly. Find your niche, cultivate a following, and the sky’s the limit.