The purpose of social media marketing isn’t only to get more likes, fans, and retweets but to offer your Orange County or Los Angeles business a voice. Even though many have been using social media for many years, you may not be exactly sure where to get started on marketing your business professionally. Luckily, you are already a step ahead of the game by being on our website. As a top-rated Orange County and Los Angeles digital marketing agency, Drive Traffic Media has all the professional knowledge needed to teach you how to succeed. So why exactly do you need social media marketing to help boost your business?
Increased Brand Awareness/Exposure
A brand is most commonly associated with a particular product and is recognized by potential customers. With social media, you can raise brand awareness so that people may perceive and learn about your product and company.
Find out more about your target market/audience.
Social media aids in profiling target consumers, their occupations, interests, what they read, what inspires them, age groups, personality traits, hangout spots, and technical knowledge. Its purpose is for you to clearly understand who you’re trying to reach, which social media platforms they favor, and what kinds of material they consume, share, and post.
Speedy customer service
In social media, speed is crucial. It enables you to make an effort to respond and listen to your consumers as promptly as possible, which has proven to be an excellent method for strengthening connections and gaining more loyal customers.
Social media allows you to communicate with your customers in real time. Customer feedback helps you modify and adjust your product or service to meet your clients’ needs, which is an excellent approach to gauging customer happiness.
Opens new doors for opportunities
Nowadays, the promotion of a company’s brand is aided by social media. It is claimed to be a low-cost method of advertising that reaches a broader audience. It allows you to listen and respond positively to online interactions.
You may learn how to effectively interact with your target consumer on social media by looking at how they interact with your competition. Analyzing the strengths and flaws of your competition is a terrific way to raise client awareness and loyalty.
Make leads = more sales.
It’s a powerful profit-boosting sales tool: Potentially used to direct you to the appropriate channel and audience, as well as to raise brand awareness and improve customer service quality. With the typical Facebook user spending 6.35 hours per month on the social site and more than 330 million monthly users on Twitter, social media is all about digitally connecting people through dialogue. Because this is where the people are, this is one of the essential places for you to go.
Refers to the value of a brand based on the idea that the owner of a well-known brand name can generate more money with a less famous name. Social media helps boost your brand even though it is virtually unknown or non-existent online.
In addition to providing you with complete flexibility to publish and communicate online, social media is the new outlet for your brand’s voice and content. Word of mouth is still a highly effective strategy for generating sales and brand awareness. At the same time, social networking sites reach a large audience and are the ideal place for an Orange County or Los Angeles marketing agency.
Do you need a premier Orange County or and Los Angeles digital marketing agency for your business? Look no further than Drive Traffic Media! Call us at (949) 800-6990, and let us make your brand shine.
What Are The Top 4 Best Social Media Platforms for SEO?
In terms of SEO, social media is an effective strategy. By giving your material a wider audience, increasing website traffic and exposure, enhancing the reputation of your brand, and extending the life of your content, it aids in boosting your search engine rankings. Social networking is a must if you want to promote yourself or your business. But which social media platforms are the best to use? Using our knowledge, we, as people with connections to a web design company in Anaheim, have compiled the top five social media platforms you must consider for your brand.
Unsurprisingly, Facebook, the most popular social media platform in the world, is a sanctuary for content producers. Today, Facebook has more than 2.9 billion active monthly users, according to Statista. To maintain traction, you can efficiently distribute links to your website and ask your followers to do the same for other individuals.
Facebook‘s ability to let Google and other search engines crawl through and index specific pages is a significant benefit. Users can now quickly look up Facebook pages on search engines and read reviews because even comments on the site have begun appearing in search engine results. Sharing your content on Facebook will help you rank higher in search results and expand your audience.
Twitter and Facebook are similar. If your readers actively engage in your content, your website could gain a lot of attention from its estimated 290.5 million global users. Twitter’s character limit of 140 is well-known. Ensure your links and descriptions are as concise as feasible to capture readers’ attention.
However, you must watch out that you only publish high-quality content and not too frequently, since doing so can be spammy and send readers away from your content. Hashtags are another thing that Twitter is well known for, and people use these keywords to find posts quickly. To increase the searchability of your material, include pertinent hashtags in your postings. Your SEO will improve the more visible you are on Twitter, say the top web design companies in Irvine.
Pinterest functions as a search engine as well as a social media platform. Users can search for whatever they like here, including items they’re interested in buying, keep up with their favorite brands to take advantage of bargains and keep an eye out for new products, connect with other users and brands with similar interests, and generally just become inspired.
Make a Pinterest business account first. Because Pinterest gives more weight to users who produce unique material for themselves, having a site with your goods and services is crucial. When everything is good to go, you can begin scheduling your posts. According to reports, Pinterest users choose smaller brands and companies. If you produce thoughtful content reasonably frequently, the Pinterest algorithm will recognize you and start progressively moving up the rankings in no time.
As long as you post reasonably well-thought-out posts reasonably frequently, the Pinterest algorithm will pick you up, and you’ll rank steadily in no time.
Of all websites in the world, LinkedIn has the largest professional network. On this social networking site, job seekers can publish their resumes, look for employment openings, and companies can hire people for particular positions. LinkedIn has a trustworthy and respectable reputation that might produce social media leads due to its professionalism. 80% of B2B social media leads originate from LinkedIn, according to their marketing blog!
Increasing SEO on your company’s LinkedIn profile increases your visibility to LinkedIn users and web searchers. A quick technique to increase traffic is by including a few keywords related to your business and structuring your tagline and the section around them. For instance, a web design company in Anaheim’s LinkedIn profile may say they are specialists in local SEO, Google AdWords, and website building.
You’ve got the knowledge now, so use it!
Social Media Marketing Tips for Beginners
Getting started on your social media marketing journey can be hard. With so many platforms to choose from and so many users, you can easily get overwhelmed. You need to learn the basics of it before diving headfirst.
We’re a Los Angeles social media company with lots of experience in the field. Check out our beginner’s guide to social media marketing!
- Know Your Objectives
Before you get ahead of yourself, ask yourself what it is you’re trying to achieve with your social media marketing strategy. Do you want to gain new customers? Do you want to build relationships with your customers? Do you want to be more visible on the platform? Knowing your objectives beforehand will help figure out what you need to do and how to do it.
- Know Your Demographic
Knowing your target audience is also important in social media marketing. This will determine how you’ll talk to them.
For example, there are notable differences in the way different generations speak. The older generations tend to be more conservative and family-loving, while the younger ones are more carefree and more socially aware of environmental, political, and socio-economical issues.
The social media platforms you use are also important. Facebook, Twitter, and YouTube are used by all generations, while TikTok, Snapchat, and Instagram are widely used among those under 30.
- Have a Schedule
Carefully plan out your schedule. This will help keep track of your posts.
Have a day for posting new content, another for brainstorming and writing, and another for responding to comments. It’s best to stagger this, so you’re updating at least once a day.
Strategize times too. Releasing content when everybody’s asleep isn’t going to be helpful. Make sure to post when traffic is high, and also account for foreign customers by checking time zones.
- Plan Content
You should have diverse content. This ensures everybody in your audience has something interesting to read. As a social media agency in Los Angeles, we have articles on SEO, digital marketing, social media marketing, and web design.
If it’s hard for you to churn out new content regularly, take inspiration from other articles on the web. You’re bound to discover new ideas you can turn into an article. But, always remember to never plagiarize and credit writers as necessary.
- Use Hashtags
Hashtags are an essential part of any social media marketing strategy. Twitter uses it, Instagram uses it, Facebook uses it, TikTok uses it… you get the drill.
We recommend using All Hashtag to help you. It shows the most popular hashtags in a category, helps you generate hashtags, and gives you data on hashtags. And it’s free!
Just remember not to get too crazy. People aren’t going to read a wall of hashtags. Also, keep them as short as possible and capitalize to separate words.
- Interact with Your Audience
Social media is a great way to have your customers involved in the business process.
For example, you could host a challenge on TikTok and encourage customers to complete it too. In 2019, Chipotle had a #GuacDance hashtag that challenged customers to dance for free guacamole.
Another way to get them involved is by hosting polls or surveys. Why not find out points for improvement from the customers themselves?
Finally, make your content easily shareable. People love sharing things that make them happy!
- Make an Effort
Take some time to proofread content, take high-quality photos and images, and release interesting content. If you’re not going to put effort into your marketing strategy, your customers aren’t going to put effort into buying from you, either.
- Have Some Personality
Social media is a place where people relax and have fun. Let loose a little and have some fun with your content!
If you own a makeup brand, for example, you could release “Get Ready with Me,” “My Boyfriend Does My Makeup,” or “Doing My Makeup in the Dark” videos. You could even release seasonal makeup looks that are Christmas-themed or Valentine-themed!
- Track Competition
As the saying goes, keep your friends close but your enemies closer. Take a look at your competitors’ hashtags, marketing strategy, content, followers, and others to be inspired. If it works for them, it should work for you, too, right?
You could also make friends with them! You can interact with each other’s posts, follow each other, collaborate, etc. It’d be nice to have somebody to rely on!
- Advertising Products
Don’t lose sight of what you’re doing—promoting your product.
Have them featured in your content. If you’re posting photos or videos, have the product as the star. If you’re posting content, make it relevant to what you’re selling.
Make the product page easily accessible too. You want to have visible links so customers can click and buy in an instant. Offer discounts, coupon codes, and free shipping if you can so they’ll be encouraged further.
Using social media is a great opportunity to expand your brand. It lets you connect with your audience and increase visibility like never before. We hope our article was helpful to you and your business, and we’re very excited to see what you come up with.
The Fall of MySpace
If you were on the Internet in the mid-2000s, then you definitely remember MySpace. Launched on August 1, 2003, and released to the public in January 2004, it had a simple yet appealing goal of “a place for friends.” At one point, MySpace was the most visited website in the United States, surpassing even Google. It ruled as the sovereign of the Internet from 2005 until 2008 when of course, Facebook took over and has been the dominant social network worldwide ever since. How exactly did this happen and why? In order to understand how one social network dominated its predecessor, it is crucial to understand where MySpace fell short in terms of web design and why choosing the right one for your website is essential to your online marketing success just as equally as properly utilizing SEO. Take it from us, a pro-Los Angeles social media agency!
In a nutshell: why the web design didn’t work
Your MySpace page was incredibly customizable, more so than your Facebook page, so why would anyone want to make the switch? Well, unfortunately, unless you know how to use HTML, one’s webpage could end up looking like a nightmare and difficult to navigate. Facebook offered a very easy-to-understand format that even your grandmother could understand. It’s also worth mentioning that implementing animated gifs didn’t help, either. When you already have an oversaturated webpage, throwing in a bunch of glitters and moving animations just adds more disaster to the equation. This just decreases the quality of the user’s experience. Imagine going to a museum and having everything in your face instead of having all the artifacts spread out tactically. It was simply too much to take in.
MySpace itself was not even created by professional web developers. Despite being one of the biggest social media companies in Los Angeles at the time, the Beverly Hills-headquartered network was created by Tom Anderson, Chris DeWolfe, and Jon Hart, who were all in the entertainment industry. The former social media giant being acquired by News Corporation didn’t help, either, as they didn’t implement the right digital marketing techniques to help MySpace barely survive past the 00s. Meanwhile, Mark Zuckerberg from Facebook understood the fundamentals of web design, even when he was first creating his revolutionary social network when MySpace was starting to hit the mainstream.
Fun fact: Mark Zuckerberg offered to buy MySpace, but the offer was declined. Imagine how Internet history would have changed if they had accepted instead.
While MySpace and Facebook are both social networking platforms, paradoxically, they had two different objectives in mind. Think of it this way: Twitter and Tumblr are two social media platforms, as well, but they have two different approaches and styles to them. One major issue with MySpace was that it primarily served as an early e-marketing platform. There were constant ads trying to sell you things you didn’t really need. In contrast, Facebook takes note of your likes and all of your activity to really understand you and what products and services are useful to you. MySpace also failed to continue to captivate users as they got older, such as transitioning from high school to college or college to the workforce.
Believe it or not, yes, MySpace is still online. Despite countless attempts at redesigning their interface, their team was never able to return to its former glory, and it now primarily functions as a place for musicians to share their latest tracks. This mostly has to do with Justin Timberlake acquiring the website in 2011, but the saga doesn’t end there. To make matters even worse, MySpace announced that 12 years of music and photo content had been lost from their servers in early 2019. If you had uploaded anything before 2015, it was gone. Depending on how proud or embarrassed you were of your high school prom pictures from that time, this could have been either great or tragic news for you. However, that doesn’t mean some pages might still be available for viewing on the Wayback Machine.
All of this isn’t to say that MySpace didn’t have its good qualities. It was a pioneer in its own regard, being the first social network to truly take off, especially in the United States.
This blog is brought to you by Drive Traffic Media
Even if you are not looking to create the next big social networking site, having a web design that is reliable and visually appealing is a must, no matter your industry. That’s why on top of being organic SEO experts, our professional team also knows how to make a captivating website that will draw potential consumers in. We are a true Los Angeles social media agency that offers solutions to any issues you have regarding creating or retargeting your website. Go ahead and give us a call today at (310)341-3939 or email us at email@example.com for a free quote for social media and practical Los Angeles SEO digital marketing and web design.
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