Managing social media accounts is an ongoing task. In more than a decade of its existence, social media has changed from a selective splurge to a mandatory investment.
Social media brand building in Orange County is about, “build, nurture, and attract customers, and they may stay and stay forever.”
That’s right! Social media is a place where if you want to rule and let people stay, you have to build your authority, give full play to your jurisdiction, and get people smartly involved.
On average, 7 out of 10 people have a social media account. Users spend more than 2 hours per day on social media.
Social media in Orange County is a great resource to attract your target audience. If you are not participating in social media platforms, it will lead to ineffective marketing strategies.
If you crave a social media strategy, read on. Below are the social media management tips in Orange County that will help you control the digital space.
1. Organize your goals. Get things done
To launch your social media strategy, having a solid plan, goals, and objectives is essential. When properly combined with your marketing goals, social media marketing can be an active part of your overall marketing strategy.
Do you want to achieve your goals? Writing those goals is critical. According to recent research, if you write down your goals, you are 30% more likely to succeed. In some studies, this number is as high as 40%.
Here is what you can do:
- Set deadlines for what you want to achieve.
- Make use of numbers.
- Make your goals wise
2. Know your audience
For online business success, all you need to do is interact and connect with your audience.
But before you do, you should know who your audience is. What are their desires and needs?
How to understand your target audience?
- Dig into their demographic details and study them carefully.
- Comment on different blogs with similar audiences.
- Elegantly respond to comments/questions you receive on all social media channels.
- Survey to understand the pain points of your audience.
- Collect real-time feedback.
- Participate in forum discussions for specific audiences.
3. Create content carefully
The power of social media depends on the ability of your content. Crafting social media content is critical. Content is everywhere. If your content is good, no one can stop you from winning. If your content cannot create that bling, you will have nowhere else to go.
But before you start creating and publishing content on all social media channels, it’s essential to understand what each network does.
4. Promotion is the key to success
No matter how awesome your content is, it’s useless if it’s not noticed. Promoting your content smartly can enable you to win in this digital age. If it’s developed well, you’ll watch the show.
You can use automated tools, such as Senator, to help you manage your social media platform well. With Senator, you can-
- Pre-plan your posts on social media
- Control the type of content posted
- Weekly, weekly, monthly release
- Automate social media publishing tasks
- Publish content on different platforms
- Detailed tracking results
- Efficiently manage multiple social media accounts
Also, you should support and focus on cross-promotion, working with significant influencers in specific market segments/industries to host competitions.
Expanding your network and reaching potential customers are the two main goals of social media marketing. If you want to get success, you need to pull up your socks and start walking out of the comfort zone.
- You need to set goals and start working towards them.
- Once you have set your goals, next, you need to understand your target audience.
- You are crafting social media content. Open your mind, keep your thoughts moving forward, work towards innovation, and stand out in entertainment.
- Promote your content smartly and powerfully. After all, this is the key to your success.
These are some important and vital social media management tips you need to practice and follow strictly.
Do you want to share other tips? You can share your suggestions in the comments section below.
7 Easy Ways To Get More Instagram Followers This 2020
If you are reading this, I am pretty sure you are already using Instagram for your business. Drive Traffic Media, an Orange County social media agency tells us that your business success on Instagram requires active engagement and consistent content creation.
Instagram has a total of 25 million business profiles in 2019. When you don’t know a better way to get more Instagram followers, #likeforlike and #followforfollow seems like the right approach.
In the long run, if your goal is to increase your following on this social platform, it’s essential to know that technology can harm your business. Nowadays, “owning” followers is not easy, you should attract the right followers using the strategies suggested by the Orange County social media agency.
Get more followers by optimizing your IG Bio
The first impression of your profile on new users has dramatically affected the growth of Instagram. Turning your browser into a follower on Instagram takes only a tenth of a second. To do this, you must know who you are, what products/services you offer, and what they do to users when they follow you-a proven Instagram growth technology.
This is done through the platform’s BIOS. Following are the steps to follow:
Make sure there is a keyword in the title immediately after the brand name that will reach your target audience. Your claims are searchable and one of the best strategies to attract more Instagram followers through organic traffic.
Add your niche, position, and attention attractor to gain credibility. It also takes a few minutes to flesh out your creature’s body parts.
Organize / format using bulleted formats and use branded sounds. You can use an abbreviated version of your company mission statement or slogan, but keep it as short as possible. Throw in your place and put a personalized brand tag on it.
Don’t forget that the call to action attracts Instagram users so much that they click on your URL.
Enjoy discounts or make fun of new inventory. Be sure also to include a line that proves your reputation.
Attract more followers by making your content important
Instagram tells a brand story through images. Every post should be of high quality and should support your brand image. Always ask: “How will this increase my Instagram account?” Your grid must fully reflect the beauty of the company. A Meh picture may break the grid.
Apply the same filter and stick to a palette. Choose a theme and surround it with images. Photos and videos should be attractive and convey value.
You can apply the 60/40 rule as one of the best tips for growing your Instagram audience. Out of every ten pictures, six should belong to your product/service, and four should belong to lifestyle, stock photos, related quotes, and user-generated content.
Perfect your Instagram header
Instagram is designed for images, but subtitles make money. Captions should provide your company’s background information, value, and insight. Instead of describing the photo, use the brand’s voice to tell the story behind the photo to make a connection.
Ask questions and ask users to tag friends.
Choose hashtags wisely
A hashtag can increase engagements by more than 12%. Make the perfect combination by brainstorming the list of adjectives your customers use to describe your company.
Thinking like a customer is one of the top strategies for attracting more Instagram followers. Follow the community and find happy intermediaries between popular tags and tags that bring you results.
Although up to 30 tags can be used, many brands use between 10 and 20. Try a formula where ten tags are used to promote the content of the post, ten tags are used for the target audience, and ten tags are used for positioning and brand relevance.
Storytelling in practice
Stories are a powerful marketing tool. Includes behind-the-scenes, quick updates, and exclusive features that build a brand identity and connect you to your brand right now-beyond your grid.
Use brand sound with images and text to expand your reach. You need. Keep in mind that these should have a “live view” feel. The story will last 24 hours so that you can be cheesy. No one will complain about it!
Use the map feature to include locations and related hashtags so your story can be on the Browse page to expand coverage. Use the Questions feature to connect and save your best stories as crucial content to retell your brand for visitors and new followers. Focus below your creature and serve as an interactive description.
Participate in giveaways
The number of brands hosting competitions increased by 70% compared to those not participating. Giveaways reward followers and attract new followers.
Choose your budget, prizes, and competition goals. The best input methods are comments, followers, posts, and hashtags. Ask followers to comment on a photo and tag at least one friend for double exposure.
Think of each label as an entry. Seek cooperation with complementary brands in niche markets. For publishing, try to collect as many user-generated reviews as possible so you can create a gallery and embed it on your website. Doing this will increase engagement and drive sales. Generate brand and giveaway specific tags to include.
Most influential people, especially those just entering the ambition, are eager to work with brands. 90% of marketers believe that influencers are an effective way to increase customer engagement.
The general cost is $ 1,000 per 100,000 followers. If this is high for your budget, choose a micro-influencer. Find out who is in your niche market by interest or category. Consider looking for those who have collaborations across borders in complementary brands-just make sure your audience is the right one for your product or service.
You have it! Seven simple steps to optimize your Instagram growth strategy. Harnessing the power of these Instagram growth technologies will give you even more significant influence.
Instagram Tools: 10 Essential Apps To Increase Your Following
Instagram has more than one billion active users monthly. It offers enormous opportunities for brands to find new customers and showcase their products.
Strategies such as running Instagram ads and reaching out to influential people are useful. But it is challenging to get the results you want without the right tools.
To help you increase your Instagram account usage, we have compiled a list of the best apps. With the right social media marketing apps, you can scale your business in Orange County.
1. VSCO (iOS, Android)
It’s been a while since Instagram’s default filters have been at the forefront of mobile photo editing. At the same time, VSCO has become the ruler of creating beautiful photos on the go.
VSCO is part of a photo editing platform and social media network and should be at the core of every Instagram strategy. It has an in-depth editing suite and a large number of high-quality default filters that will take your smartphone photos to a new level.
There is also a considerable filter library in the premium plan that gives you endless options for customizing photos and separating them from the packaging.
2. Snapseed (iOS, Android, macOS, Windows)
Snapseed is another photo-editing application that gives you the option to fine-tune your photos. Instagram’s default filters edit your entire image at once, and Snapseed lets you apply effects using brushes so you can refine the details of each photo.
Snapseed’s stack is another excellent feature that lets you save filter groups as templates. These stacks can then be applied to later photos, giving the entire feed a consistent look and saving time.
3. Afterlight (iOS)
Afterlight is a photo editing application that includes dozens of filters, textures, and frames by default, giving you many different options to adjust photos on the fly.
You can create and save your filters and use multiple image formats. Afterlight also includes typesetting tools to help your images stand out. With its clean and straightforward design, Afterlight is an easy-to-use essential tool to make your Instagram photos accessible.
4. Canva (Internet, iOS, Android)
Canva is an application that can be used to create eye-catching images, whether in an Instagram feed or Stories. You can overlay text, create multi-image layouts, and extract various pre-designed graphics to upgrade your posts and attract the attention of followers.
This is especially useful for creating a stand-out Instagram story. If you stick to several consistent image formats and fonts, you can start making sure your followers always recognize your content.
Canva is one of the free social media marketing tools that you can use for your Orange County business.
5. Photoshop Express (iOS, Android, Windows)
Yes, you can use Photoshop on your phone.
Although the mobile application does not have all the features of a desktop application, it does provide a powerful image editing experience that gives you a lot of control over your photos.
Its easy-to-use tools, such as Spot Removal, simplify the work you do on your desktop, and you can remove speckles, dirt, and dust from your photos with a single touch.
You can also access multiple controls, filters, presets, and options not available elsewhere, such as the ability to add watermarks to photos.
6. Boomerang from Instagram (iOS, Android)
Boomerang is an app that is created by Instagram, and it lets you create GIF-like looping videos based on a series of photos. Once the video is produced, you can immediately post it to Instagram or save it for later release.
7. Life Lapse (iOS, Android)
Boomerang for Instagram is excellent for creating fast GIF-like videos, and Life Lapse is a more feature-rich mobile app that can be used to create longer stop motion animations to showcase your products.
You have many photos as you want, customize the size of the video, adjust the speed between images, and even add royalty-free music.
8. HypeType (iOS)
HypeType’s vast library of fonts and animations allows you to quickly and easily create subtitles for videos taken with the app or for different parts of uploaded videos you have taken. Once you are done, you can post the video to Instagram without leaving HypeType.
9. Repost Instagram (Android)
You don’t always have to be the person behind the camera. If you have a good community of customers who post user-generated content, you can use Repost for Instagram to organize their images and give them credit at the same time.
To share pictures from someone else’s Instagram account yourself, copy the sharing URL on the information you want to share, and then turn on “Forward” on your phone. It will add a credit icon to the image, copy the instructions, and be ready to post to your account in seconds.
10. AutoHash (Android)
AutoHash is probably the easiest way to find relevant Instagram tags for an image. It uses AI to identify objects in photos and gives you related hashtags based on the objects.
It will calculate hashtags for you, so you don’t exceed the limit of 30 hashtags, and you can also save your favorite hashtags in the app.
When you’re ready to publish, AutoHash saves the hashtags you choose to the clipboard, so all you have to do is just paste them into an image description or annotation.
Grow your business with Instagram
Now that you have the right tools to get the job done, you should go there and start taking beautiful photos and videos that indeed show the real value of your product!
Any other questions about what social media marketing app is recommended for your Orange County business? Let us know in the comments below.
A Simple Step-by-Step Guide to Social Media Marketing
We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities.
In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.
In this social media marketing guide, I will walk you through the most popular social media platforms.
We will start with the biggest beast: Facebook.
As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.
But they quickly realized the potential of the site.
After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006.
Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising.
For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.
Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?
Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.
Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.
Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.
It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.
Does anyone still remember the old player Google Video?
Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).
Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!
LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles. The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.
Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description.
Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.
I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.
I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.
The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).
Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.
Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.
Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.
According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.
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