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How To Craft Social Media Ads That Resonate

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Advertising is a tricky beast, Los Angeles. It has always been that way, from peddlers crying out their wares on the streets, to billboards, to radio ads, to TV commercials, to social media in modern times. What is it about a particular advertisement that makes individuals want to buy the products and use the services that are being offered? Is it the language? The visuals? Is it because of a humorous element or an emotional appeal?

 

It is likely all of these things that play a part. It is not easy to say whether a social media ad is going to resonate with a potential customer or not, but there are certain things that you can do that have proven successful in the past.

 

Design Elements

 

There are going to be different rules for ad creation on the various social media platforms, but with most of them, there is a visual element involved. Where that is the case, these are some rules by which you should be living.

 

You want the images to promote your brand aesthetic. That means you should have an idea in your mind of what your company is trying to convey, and your ads should match that creation visually. Think of a company like Ralph Lauren, the color scheme in one of their magazine ads, the way the models look and the way they are posed. They have their demographic clearly in mind, and their ads reflect that.

 

You’ll want to showcase someone interacting with your products whenever possible. You’ll want to use depth of space and focal points so that the emphasis is on the product; it should be front and center. In the case of a lead ad, you’ll want the images to be relevant to the text and the CTAs. Whenever it is possible, the creation of short video advertorials is bound to get you more engagement and clicks. Remember how popular video is these days.

 

Form Simplification

 

You’ll also want to look closely at the forms you’re asking people to fill out, Los Angeles. Social media is used by many people who don’t have very long attention spans. You’ll want your ads to represent a value proposition for your customers, and you need to make clear that they will only get the discount or coupon if they fill out the form in its entirety. The form should be easy to complete, though, requiring only the most basic of information, as you are only beginning to establish a connection with the customer. There will be opportunities to learn more about them later. The more questions you ask of them, the less likely a conversion will take place. Keep it brief.

 

You will likely be able to create better social media ads as time goes on, but the more you learn about what makes a good ad before you try it for the first time, the better your ROI is going to be. Celebrate any successes and learn from your mistakes, Los Angeles. Advertising can be challenging, but it also feels great when you come up with something that’s getting better engagement numbers than you could have hoped.

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How To Set Up Your Pinterest Profile?

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If your Orange County company is not yet using Pinterest for the promotion of your brand, then you should talk to a social media agency about setting up an account for you.

 

While Pinterest doesn’t get the engagement numbers of some of the other social media platforms in existence, there is a dedicated group of users that you can find there any day of the week, and they have money to spend. Your social media agency can start letting them know about your brand by following these simple steps.

 

Setting up Your Profile

 

First, your agency needs to go to the Pinterest for Business page, where they can click on “join as a business.” They will then need to enter your website, business name, password, and email address. Next, they will select the category into which your business falls. Your choices are institution/nonprofit, online marketplace, local business, other, retailer, brand, public figure, or professional.

 

Make sure that they read the terms of use carefully before making your account official if they haven’t set one up before. Ideally, though, you should be using an Orange County social media company that already has extensive experience with Pinterest and other platforms.  

 

Completing the Profile

 

That’s the bare bones of what your agency needs to do, but they’ll still need to flesh out your account so that it is uniquely your own. They’ll need to complete the “about you” section, add your business location, then save your settings.

 

They’ll then need to select an image for your brand. The one they choose should epitomize what you feel your company is all about. If you have a logo, it makes sense for that to be your featured image. If you haven’t created one yet, select a picture that lets the audience know what you stand for, an expression of your core beliefs or personal style.

 

Your agency will also want to confirm your website, Orange County. This will boost the rankings of your pins in search results. From settings, they’ll need to go to the profile section and click “confirm website.” Then, they should copy and paste the provided text into the HTML of the index page for your website.

 

Now you and your agency are ready to start using your new Pinterest account. With any luck, you’ll be able to grab the attention of your audience, and you can quickly create some positive word of mouth. There’s an entire artistic community that loves Pinterest, and there’s no reason that it can’t be the place for you to grow your brand exponentially.

 

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How To Monetize Pinterest

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There can be no argument at this point that the companies in Los Angeles that are set up for success are the ones that are experts at using social media. If your company hasn’t learned how to step up its social media game, then this has to be the year that changes. If you’re still unsure how best to use platforms like Twitter, Instagram, and Facebook, then you may need to bring in a social media agency to help you.

 

Of the various platforms that are in use at this point, though, it’s Pinterest that remains the one with one of the most dedicated fan bases. That’s because there’s an artistic aspect to it that is absent from many of the others, even though just about every social media platform has some visual element. Pinterest is about artistry, though: it allows people to create design elements through pictures that fascinate, captivate, and stir the emotions. The smartest Los Angeles companies are the ones who have figured out how to monetize that.

Creating the Iconic Image

 

Think about certain images that have become a part of history, of Americana. Perhaps you’re thinking of that photo that was taken after 9/11, of the American flag being raised again through the smoke and the ashes. Maybe you’re thinking of the shot of the sailor kissing the female stranger in Times Square signaling the end of World War II.

 

These images have nothing to do with branding or advertising, but they illustrate the power that a picture can have over people. Social media is meant for sharing, and Pinterest is the medium through which you can reach the followers of your Los Angeles company and speak to them like never before. You can do so with a minimum of words, but words aren’t needed. Images are what triggers the imagination and allow an emotional connection to be formed, and that connection, as most companies already know, is what convinces a person to buy.

 

Think Creatively

 

Coming up with iconic images, of course, is no easy thing. You need to think about whether you should go for simplicity or something elaborate. Do you want to feature your products in the shot, or do you want to focus on some aspect of the creation process? Do you want to leave your products out of the image entirely and focus on some other element that you feel conveys the sensibility of your brand and what you’re trying to conjure in a customer’s mind?

 

To strike gold with Pinterest is very much possible, but it’s by no means easy, Los Angeles companies. If it were, then every image would go viral. Regardless of whether you decide to brainstorm on your own or if you bring in a social media agency to help you with this endeavor, you can increase your sales significantly if you use Pinterest to the best of your abilities. If you can come up with that one shot that mobilizes your entire fanbase and even those outside of it, there’s no telling how much it will benefit you.

 

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How Important Is It to Know How to Craft an Instagram Bio?

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If you’ve got an Orange County business and you’re getting more into the social media marketing game in 2019, then one of the platforms that might deserve your attention is Instagram. Companies are coming to understand the value of Instagram as a platform toward which an entire generation of young trendsetters is gravitating.

 

But how can you set up the perfect Instagram profile for your business? Is there a particular code that you have to crack that’s going to get you the most attention? Are there certain commonalities and features shared by the most successful Instagram profiles?

 

The Bare Necessities

 

You could make the argument that the Instagram profile for your Orange County business needs to accomplish certain things, and whether you’re crafting your profile yourself or you’ve hired a social media marketing agency to do it for you, here’s what should be included.

 

Your bio needs to drive valuable actions by the viewer. Those might include registering for an event, viewing or sharing your content, or going to your site to make a purchase. The bio should make your target audience understand and appreciate what makes your brand valuable to them. It should showcase the personality of your brand, and it should match the voice and style of each of your other social media platforms. There should be a way for users to get in touch with you, and essential information about your businesses should be highlighted and easy to identify.

 

Limitations

 

What you should keep in mind, Orange County, is that your Instagram bio only allows you 150 characters and a single external link. Your username can be customized separately, and you get another 30 characters there.

 

It is fundamental social media marketing for you to take advantage of every one of those characters since you get so few of them with which to work. It stands to reason that the external link should be to your business website, but either you or your social media agency should take great care as you set up the rest of your bio. Keep in mind all of the objectives that we just mentioned. You’re looking to accomplish each of those, and doing so can be a challenge.

 

It helps to look at the Instagram profiles for both other businesses and individuals who are successful using the platform. See if you can identify any commonalities in their profiles, and borrow some of their ideas. You want to make your profile uniquely your own, but there is no harm in getting inspiration from formats that have a proven record of success.

 

Instagram is a social media platform that you can use to generate a lot of positive buzz for your Orange County business if you use it correctly. If you have shied away from setting up a profile for your company before now, stop hesitating. Other companies are making headway with Instagram, and there is no reason that you can’t do the same.

 

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