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How To Use Social Media Platforms Correctly Around The Holidays

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As we are in the mad rush of the holiday season, Orange County businesses are striving harder than ever to connect with their customers through their various social media platforms. That’s because people are looking to buy gifts for their relatives, and they often have their credit cards nearby, ready to go.

 

With that in mind, let’s examine some things that you can do to make your social media as enticing as possible these last few weeks of the year.

 

Make Sure Your Social Media Calendars Are Ready to Go

 

If you’re using one of the many scheduling tools or calendars that are on the market, make doubly sure that all of your posts are lined up and ready to be sent out at the proper times of the day. Missing even one post could result in missed sale opportunities, Orange County.

 

Your campaigns will be most persuasive if you coordinate them across multiple platforms, so have products ready to display using social media tools like in-feed posts and Stories. Think of what your most important posts are going to be as far in advance as you can, then come up with the other less critical ones later.

 

Get Your Ads Approved

 

If you’re not the head of advertising for your company, make sure that you get your ads to the right person to get them approved ahead of time. You don’t want to get in a crunch for time and have to make last minute edits on the fly.

 

Most scheduling services and platforms will allow you to determine the start and end dates for your promotions in advance, so set those up with LinkedIn Ads, Twitter Ads, Promoted Pins, etc. There’s no risk of accidentally launching early provided that you scheduled them properly.   

 

Spend More

 

Finally, see if it’s okay for you to allocate more financial resources than usual to your ad budget. PPC ads are likely going to cost you more at this time of year because there is stiff competition, so be prepared for that.

 

With more advertisers coming into the market to try and make their end-of-the-year quotas, you’ll have to jockey for position. It will be worth it, though, if you see the sales numbers for which you were hoping.

 

The holidays can be a little hectic for Orange County businesses that rely on social media to spread the word of their sales and specials, but if you’re not doing so, then you’re missing out.

 

If you want to win the holiday season and dominate in your niche market, be prepared, because rest assured, other companies will have that same aim.  

 

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How To Set Up Your Pinterest Profile?

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If your Orange County company is not yet using Pinterest for the promotion of your brand, then you should talk to a social media agency about setting up an account for you.

 

While Pinterest doesn’t get the engagement numbers of some of the other social media platforms in existence, there is a dedicated group of users that you can find there any day of the week, and they have money to spend. Your social media agency can start letting them know about your brand by following these simple steps.

 

Setting up Your Profile

 

First, your agency needs to go to the Pinterest for Business page, where they can click on “join as a business.” They will then need to enter your website, business name, password, and email address. Next, they will select the category into which your business falls. Your choices are institution/nonprofit, online marketplace, local business, other, retailer, brand, public figure, or professional.

 

Make sure that they read the terms of use carefully before making your account official if they haven’t set one up before. Ideally, though, you should be using an Orange County social media company that already has extensive experience with Pinterest and other platforms.  

 

Completing the Profile

 

That’s the bare bones of what your agency needs to do, but they’ll still need to flesh out your account so that it is uniquely your own. They’ll need to complete the “about you” section, add your business location, then save your settings.

 

They’ll then need to select an image for your brand. The one they choose should epitomize what you feel your company is all about. If you have a logo, it makes sense for that to be your featured image. If you haven’t created one yet, select a picture that lets the audience know what you stand for, an expression of your core beliefs or personal style.

 

Your agency will also want to confirm your website, Orange County. This will boost the rankings of your pins in search results. From settings, they’ll need to go to the profile section and click “confirm website.” Then, they should copy and paste the provided text into the HTML of the index page for your website.

 

Now you and your agency are ready to start using your new Pinterest account. With any luck, you’ll be able to grab the attention of your audience, and you can quickly create some positive word of mouth. There’s an entire artistic community that loves Pinterest, and there’s no reason that it can’t be the place for you to grow your brand exponentially.

 

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How To Monetize Pinterest

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There can be no argument at this point that the companies in Los Angeles that are set up for success are the ones that are experts at using social media. If your company hasn’t learned how to step up its social media game, then this has to be the year that changes. If you’re still unsure how best to use platforms like Twitter, Instagram, and Facebook, then you may need to bring in a social media agency to help you.

 

Of the various platforms that are in use at this point, though, it’s Pinterest that remains the one with one of the most dedicated fan bases. That’s because there’s an artistic aspect to it that is absent from many of the others, even though just about every social media platform has some visual element. Pinterest is about artistry, though: it allows people to create design elements through pictures that fascinate, captivate, and stir the emotions. The smartest Los Angeles companies are the ones who have figured out how to monetize that.

Creating the Iconic Image

 

Think about certain images that have become a part of history, of Americana. Perhaps you’re thinking of that photo that was taken after 9/11, of the American flag being raised again through the smoke and the ashes. Maybe you’re thinking of the shot of the sailor kissing the female stranger in Times Square signaling the end of World War II.

 

These images have nothing to do with branding or advertising, but they illustrate the power that a picture can have over people. Social media is meant for sharing, and Pinterest is the medium through which you can reach the followers of your Los Angeles company and speak to them like never before. You can do so with a minimum of words, but words aren’t needed. Images are what triggers the imagination and allow an emotional connection to be formed, and that connection, as most companies already know, is what convinces a person to buy.

 

Think Creatively

 

Coming up with iconic images, of course, is no easy thing. You need to think about whether you should go for simplicity or something elaborate. Do you want to feature your products in the shot, or do you want to focus on some aspect of the creation process? Do you want to leave your products out of the image entirely and focus on some other element that you feel conveys the sensibility of your brand and what you’re trying to conjure in a customer’s mind?

 

To strike gold with Pinterest is very much possible, but it’s by no means easy, Los Angeles companies. If it were, then every image would go viral. Regardless of whether you decide to brainstorm on your own or if you bring in a social media agency to help you with this endeavor, you can increase your sales significantly if you use Pinterest to the best of your abilities. If you can come up with that one shot that mobilizes your entire fanbase and even those outside of it, there’s no telling how much it will benefit you.

 

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How Important Is It to Know How to Craft an Instagram Bio?

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If you’ve got an Orange County business and you’re getting more into the social media marketing game in 2019, then one of the platforms that might deserve your attention is Instagram. Companies are coming to understand the value of Instagram as a platform toward which an entire generation of young trendsetters is gravitating.

 

But how can you set up the perfect Instagram profile for your business? Is there a particular code that you have to crack that’s going to get you the most attention? Are there certain commonalities and features shared by the most successful Instagram profiles?

 

The Bare Necessities

 

You could make the argument that the Instagram profile for your Orange County business needs to accomplish certain things, and whether you’re crafting your profile yourself or you’ve hired a social media marketing agency to do it for you, here’s what should be included.

 

Your bio needs to drive valuable actions by the viewer. Those might include registering for an event, viewing or sharing your content, or going to your site to make a purchase. The bio should make your target audience understand and appreciate what makes your brand valuable to them. It should showcase the personality of your brand, and it should match the voice and style of each of your other social media platforms. There should be a way for users to get in touch with you, and essential information about your businesses should be highlighted and easy to identify.

 

Limitations

 

What you should keep in mind, Orange County, is that your Instagram bio only allows you 150 characters and a single external link. Your username can be customized separately, and you get another 30 characters there.

 

It is fundamental social media marketing for you to take advantage of every one of those characters since you get so few of them with which to work. It stands to reason that the external link should be to your business website, but either you or your social media agency should take great care as you set up the rest of your bio. Keep in mind all of the objectives that we just mentioned. You’re looking to accomplish each of those, and doing so can be a challenge.

 

It helps to look at the Instagram profiles for both other businesses and individuals who are successful using the platform. See if you can identify any commonalities in their profiles, and borrow some of their ideas. You want to make your profile uniquely your own, but there is no harm in getting inspiration from formats that have a proven record of success.

 

Instagram is a social media platform that you can use to generate a lot of positive buzz for your Orange County business if you use it correctly. If you have shied away from setting up a profile for your company before now, stop hesitating. Other companies are making headway with Instagram, and there is no reason that you can’t do the same.

 

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