Connect with us

Social Media

Create a Facebook Link Image To Generate More Traffic

Published

on

Social-Media-Company-Los-Angeles-Knows-How-to-Increase-your-facebook-reach

Social media company Los Angeles reveals that in the past few years, it has become challenging to drive organic traffic from Facebook. Today not only Facebook limit the page reach less than 2% but every single day businesses are competing with more than 80 million pages. And therefore you need to make some extra efforts to drive traffic from Facebook through adding links to your post. 

One way to solve this issue is to create better Facebook link images because they take up the most space in Facebook posts and stand out from the text.

Social media agency Los Angeles creates attractive Facebook link images and optimize for clicks to helps its clients get more attention and increase traffic.

Let’s explore how to create an image of a Facebook link to get more clicks. We will learn how to use these images to optimize your site to ensure they deliver long-term traffic.

 

  1. Design a clickable Facebook link image

The key to design and create clickable images is to use them all for the promotion of blog posts or landing pages. If you try to properly promote the page by focusing on the design and the persuasive copy on the image, you will be able to get more traffic. 

First, open the image editing tool. You can use Canva, which is a free editing tool. Next, choose the template you made for Facebook ads. The size of these images is 1200 X 628 pixels, and Facebook recommends an image ratio of 1.91:1.

When you embed an image of this size in the page and set the Meta tag when sharing, it will ensure that the large thumbnail image appears as your Facebook post image.

It doesn’t have to be as large as 1200 x 628 pixels. The minimum size recommended by social media agency Los Angeles is 560×292.

Next, choose a template or upload your photo.

I recommend that you choose a template and then use your template to modify the palette and image. Canva has hundreds of free and affordable templates to choose from.

After that, modify the text. As mentioned above, the key to using Facebook to publish images to increase traffic is to promote the pages you want to increase traffic to. With a well-written copy, the better you do the more traffic you will drive.

After creating the first version of the image, continue to create more. You can split them to see which way to get the best results. But you can only change one or two details in each image, such as font or font size or color scheme. 

If you make too many changes, you will not know what caused positive or negative results.

 

  1. Add an image to the page and Meta tag

You may not know which image will give you the best results. But you should leave it to guess now and add one. 

It is because once you experiment; you will start to see traffic influx. Some of the visitors will share posts directly from your website. When they do, you want to make sure your Facebook posts get as many clicks as possible. Therefore, adding a temporary link image to a tag can be very helpful.

You can easily add tags to your post by following for Facebook guidelines. If you run a WordPress blog, you can choose to use a plugin like Yoast or Social Warfare.

Upload the image to your website and select it using the plugin.

 

  1. Use the payment method to split the test image organically

Next, start testing the images you create using organic and paid methods.

To test it organically, you can use tools like ShareKit. It allows you to customize the Facebook link image, description, and title of the Facebook link. Create multiple custom links (including multiple images, titles, and specifications) for the same landing page URL.

So create multiple custom URLs with different images you create and post them on the Facebook page for a month. You can track performance via Share Kit, and it will show you how you which image bring the highest number of clicks.

Tracking the number of likes and comments a Facebook post gets is something you should avoid doing because these metrics are not necessary. Your goal is to determine which image will receive the most traffic, so keep an eye on clicks.

You can also test the effectiveness of Facebook link images in driving traffic by using short-term Facebook ads for split-testing experiments. Tools like Ad Espresso can help you with this task with ease.

You don’t have to spend too much on these ads. For each linked image, the maximum budget is $5 to $10.

 

  1. Add the best performing image to your landing page

Now that you know which image gets the best results to replace it with the image you’ve added to the Meta tag.

Follow these four steps to creating a Facebook link image to get more clicks. At the start, it will be pretty hard to determine which type of image receives the most traffic. But when you start experimenting, you will see a pattern and be able to predict the most efficient image type.

Continue Reading

Social Media

A Simple Step-by-Step Guide to Social Media Marketing

Published

on

By

administrator
Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy

We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities. 

In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.

In this social media marketing guide, I will walk you through the most popular social media platforms.

We will start with the biggest beast: Facebook.

 

Facebook

As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.

But they quickly realized the potential of the site.

After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006. 

Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising. 

For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.

 

Google+

Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?

Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.

Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.

 

Instagram

Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.

It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.

 

YouTube

Does anyone still remember the old player Google Video?

Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).

Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!

 

LinkedIn

LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles.  The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.

 

Reddit 

Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description. 

Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.

 

Snapchat

I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.

I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.

The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).

 

Pinterest

Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.

Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.

Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.

According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.

Continue Reading

Social Media

Things You Need To Know About the Instagram Creator Account

Published

on

By

administrator
Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles

Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account.

Instagram launched this option in early 2019 as an alternative to business accounts, and social media companies Los Angeles have implemented it for the first time.

What is the difference between an Instagram Creator profile and a regular business profile? Are all new features worth switching? Please read it carefully to find out the answer.

 

What is an Instagram creator account?

Formerly, Instagram provided access to creator account functionality for any profile with more than 10,000 fans.

This tells us two things:

Instagram hopes to intensify its efforts on those who influence it. 87.1% of the influencers said that Instagram is their top social media platform. 

Instagram recognizes that influencers play an important role in their applications and now want to attract more influencers so that they can keep the valuable content there.

Instagram wants to separate businesses from influential companies. Creator profiles include specific features and tools that specifically cater to those who are not dependent on more traditional business models. 

Instagram targets individual user creator profiles. If you convert your account, the app will say that the creator profile “is best for public figures, content producers, artists, and influencers.”

 

Instagram Creator Profile vs Instagram Business Profile

Since the creator profile contains all the features, there is no real reason to keep the business profile – unless you use third-party planning and analysis tools to simplify Instagram management.

Social media companies Los Angeles reveals that currently, the Instagram API does not support publishing from the creator account.

However, if you are a branded individual and you want to promote on Instagram without having to schedule content in advance or manage multiple accounts from one dashboard, then it may be worth converting. 

You’ll get a more detailed analysis, not to mention the flexibility to control your inbox and how to build a brand for your account.

 

How to switch to a creator account

  • You have a large dedicated followers list.
  • You want to have more data to create more engaging content.
  • You want better control over your messages, filters, and contact information.

 

Congratulations! You are ready to switch to the creator account. Let us now take a look at the steps to complete this step.

 

Step 1: Go to your settings

  • On your profile, click on the hamburger menu in the top right corner. After that, go to settings, which is at the bottom of the menu.
  • Set Gear Instagram Profile
  • From your settings menu, choose Account.
  • Instagram Creator Profile Account Button
  • Select Switch to Pro account at the bottom if you have a personal account. However, if you have a business account, select switch to the creator account at the bottom.
  • “Switch to professional account,” button. 
  • You will see this menu if you switch from a personal account.
  • The choice between creator account and corporate account
  • Select the “creator” box and go to the next step.

 

Step 2: Create your account

  • Select your category label from the list.
  • Choose the label that best describes you and your brand. Click next.
  • You can then choose to link to the Facebook page. If you want to link one, choose from the list they provide. If you don’t want to, that’s okay! Just click “Skip” and continue to view your contact information.
  • Here you can choose whether or not to show you the ability to contact you on your social media profile. Select the option you want. You can change it at any time.
  • Once you do this, then hey! You have created an Instagram creator account. Awesome!

 

Step 3: Check out your new features

  • First, explore your new insights by clicking on the hamburger menu in your profile.
  • Then click on Data Insights.
  • Insights button in Instagram Creator profile
  • From here on, the app will display all your new insights into three tabs. The first is the content tab. This will show all the posts you posted this week and their performance.

 

Instagram Creator Profile Insights

  • Next, you can use the Events tab to show interactions with your profile, as well as the number of times you found your posts and profiles last week.
  • Instagram Creator Profile Insights “Events” tab
  • Finally, there is the “Audiences” tab. It will show you all the demographic information about your followers.
  • Instagram creator profile insights “Audiences” tab
  • In your message, you can see the new regular inbox where you can keep your messages.

 

Explore your new Instagram creator profile with the help of social media companies Los Angeles and get familiar with new features, metrics, and insights.

Continue Reading

Social Media

Craft Perfect Social Media Policy Using These Tips

Published

on

By

administrator
Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles

A social media policy is a crucial tool for any organization. Even if you are not using any social media policy for your business, it’s still a vital tool. 

A social media policy is more than just a set of rules. It guides, advises, and motivates in the best and worst situations. If you are unsure about how a social media policy can help you out with your business goals, it is essential to familiarize yourself.  

 

What is a social media policy and how social media companies Los Angeles craft it?

An excellent social media policy is a living document that guides your organization on how to use social media.  Because social media is continuously changing – the popularity of different platforms has been changing, not to mention the details of how they are being used – can’t just put social media policy quietly in the drawer (or Google Doc).

You need an intuitive, up-to-date document that is easy to understand and can be operated by a new employee or social media manager in a public relations crisis.

 

The benefits of social media policy created by the social media companies Los Angeles 

Chances are you have a perfect social media strategy in place, or maybe you have some social media issues that need to be addressed. Either way, why create, modify, and launch an official social media policy for your organization?

There are some compelling reasons. Here are where social media policies can help you:

  • Maintain your brand image consistently across channels
  • Handling legal and regulatory sensitive issues through awareness
  • Prevent security breaches
  • Prevent a comprehensive public relations crisis
  • If there is a crisis or irregularity, please take action quickly
  • Focus on your social media responsibilities with your employees
  • Encourage your employees to own and expand your brand information

 

What to include in social media policies

  1. Define the role of the team

Your first task is to get clarity, who owns the social accounts? Who is responsible for each day, week, or as needed? It may be helpful to include a name and email address so that other team members know whom to contact.

Assignment of responsibilities may include:

  • Daily publication and engagement
  • Regular customer service
  • Strategy and planning
  • ads
  • Security and password
  • Monitor and listen
  • Approval (legal, financial or otherwise)
  • Crisis response 
  • Provide social media training to other employees

At the very least, this section should determine who has the right to speak for your brand on social media – and who doesn’t. 

 

  1. Establish a security agreement

There are many social media risks you will encounter while you implement social media strategy. It is very critical to keep an eye on the several risks involved while you implement the social media policy. 

How often does your account password change? Who manages your social media accounts, and who has access to them? Is your organization software updated regularly? How is the device you’re using to post? Who should they talk to if they want to escalate?

 

  1. Develop an action plan for a security or public relations crisis

The end-goal of your social media policy is to prevent the need for a social media crisis management program.

Your crisis management plan should include a list of the latest emergency contacts with specific roles: not just social media teams, but also your legal and public relations experts, all the way to senior management.

Guidelines for determining the scope of the crisis, internal communication plans, and response approval processes will also help you deal with them as quickly as possible.

 

  1. Outline how to comply with the law

The details vary by country, and state by state, so please consult your legal counsel. But at least your policy may involve the following:

Copyright is not an easy task, so it’s best to explain how to comply with copyright laws on social media, especially when using third-party content.

Privacy is the key. For example, do all of your employees know how to handle customer information?

Confidentiality means respecting the internal information of the organization. Whether or not you let your employees sign a confidentiality agreement, they should understand the consequences of disclosing information that the organization considers to be private on social media.

 

  1. Guide how employees behave in their social media accounts

Posting hate speech on social media, threats of violence, harassment, or racial nicknames may violate the law or code of ethics or both. 

In any case, employees should know that they will be responsible for their comments.

 

  1. Encourage employees to participate appropriately in conversations around your brand

Your social media team may be able to tell your brand’s voice while you sleep. And your official spokesperson will also answer difficult questions in flight. But what about other people? How are they responsible for your organization?

You may advise your employees to post a disclaimer stating their relationship with your organization and their opinions are their own.

 

How to implement social media policies

To implement perfect social media policies, go through these five simple steps:

  1. Download social media policy template

It’s free, and it will ask you all the questions you need to get started.

  1. Seek stakeholder input

Your organization’s advanced users, HR team, and public spokespersons may have some key ideas to help you meet your unique needs. Of course, the most crucial consultation will be your legal team.

  1. Determine where your policy will take effect

We strongly recommend that you add your plan to the Employee Handbook so that new employees can read (and enjoy!) during their entry.

  1. Start it (or restart it)

Whether it’s a revision or new document, you need to make sure everyone knows it’s ready for their eyes. 

  1. Mark it as a review at this time next year.

It is not uncommon to see social media policies that date back to the dark ages of 2013 or 2011.

Social media companies Los Angeles suggests that commitment to annual or biennial reviews will ensure that your policies remain useful and relevant. At the very least, you need to ensure that all details and contact information are up to date.

Continue Reading

Recent Articles

Influence of Social media to consumers Influence of Social media to consumers
Uncategorized3 weeks ago

The Intelligent User in Modern Consumer Marketing

The increasing influence of digital platforms in our modern society has accelerated the interactive abilities of consumer marketing. Instead of...

Market-Segmentation-Strategy-In-Social-Media-Orange-County-Strategy Market-Segmentation-Strategy-In-Social-Media-Orange-County-Strategy
Uncategorized3 weeks ago

Four Main Types Of Market Segmentation

You have spent a lot of time and money developing the perfect marketing strategy for your social media agency in...

Trends-to-Look-Out-for-in-Social-Media-Marketing-In-Orange-County Trends-to-Look-Out-for-in-Social-Media-Marketing-In-Orange-County
Uncategorized1 month ago

How to Become the Best Digital Marketer

With the advancement of digital technology and changes in social media marketing in Orange County, digital marketing is expected to...

Trends-In-Social-Media-Marketing-In-Orange-County Trends-In-Social-Media-Marketing-In-Orange-County
Uncategorized3 months ago

5 Content Marketing Trends in 2020

This 2020, it’s time to start thinking about how to improve your social media marketing skills. Every year brings some...

Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy
Social Media7 months ago

A Simple Step-by-Step Guide to Social Media Marketing

We are so addicted to our mobile and social media applications that we now have an online world that fascinates...

Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles
Social Media7 months ago

Things You Need To Know About the Instagram Creator Account

Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account. Instagram...

Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles
Social Media7 months ago

Craft Perfect Social Media Policy Using These Tips

A social media policy is a crucial tool for any organization. Even if you are not using any social media...

Measure-your-Pinterest-statistics-with-Social-Media-Agency-Los-Angeles Measure-your-Pinterest-statistics-with-Social-Media-Agency-Los-Angeles
Social Media8 months ago

5 Tips to Grow Your E-commerce Business on Pinterest

Social media Los Angeles recommend Pinterest as an essential source of traffic for e-commerce merchants because it focuses on the...

Social-Media-Marketing-Los-Angeles-can-provide-you-best-product-launch-strategy Social-Media-Marketing-Los-Angeles-can-provide-you-best-product-launch-strategy
Social Media8 months ago

How To Multiply Your Product Launch Effectiveness 10x

Are you ready to turn your idea into reality and launch the next hottest product? You have already done the...

Among-all-other-Digital-Marketing-options-Social-Media-Orange-County-encourages-its-clients-to-use-YouTube Among-all-other-Digital-Marketing-options-Social-Media-Orange-County-encourages-its-clients-to-use-YouTube
Social Media8 months ago

YouTube Marketing Trends That You Must Know

Most marketers today realize the value that social media has brought to their businesses and websites they have created. With...

Facebook

Trending