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Create a Facebook Link Image To Generate More Traffic

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Social media company Los Angeles reveals that in the past few years, it has become challenging to drive organic traffic from Facebook. Today not only Facebook limit the page reach less than 2% but every single day businesses are competing with more than 80 million pages. And therefore you need to make some extra efforts to drive traffic from Facebook through adding links to your post. 

One way to solve this issue is to create better Facebook link images because they take up the most space in Facebook posts and stand out from the text.

Social media agency Los Angeles creates attractive Facebook link images and optimize for clicks to helps its clients get more attention and increase traffic.

Let’s explore how to create an image of a Facebook link to get more clicks. We will learn how to use these images to optimize your site to ensure they deliver long-term traffic.

 

  1. Design a clickable Facebook link image

The key to design and create clickable images is to use them all for the promotion of blog posts or landing pages. If you try to properly promote the page by focusing on the design and the persuasive copy on the image, you will be able to get more traffic. 

First, open the image editing tool. You can use Canva, which is a free editing tool. Next, choose the template you made for Facebook ads. The size of these images is 1200 X 628 pixels, and Facebook recommends an image ratio of 1.91:1.

When you embed an image of this size in the page and set the Meta tag when sharing, it will ensure that the large thumbnail image appears as your Facebook post image.

It doesn’t have to be as large as 1200 x 628 pixels. The minimum size recommended by social media agency Los Angeles is 560×292.

Next, choose a template or upload your photo.

I recommend that you choose a template and then use your template to modify the palette and image. Canva has hundreds of free and affordable templates to choose from.

After that, modify the text. As mentioned above, the key to using Facebook to publish images to increase traffic is to promote the pages you want to increase traffic to. With a well-written copy, the better you do the more traffic you will drive.

After creating the first version of the image, continue to create more. You can split them to see which way to get the best results. But you can only change one or two details in each image, such as font or font size or color scheme. 

If you make too many changes, you will not know what caused positive or negative results.

 

  1. Add an image to the page and Meta tag

You may not know which image will give you the best results. But you should leave it to guess now and add one. 

It is because once you experiment; you will start to see traffic influx. Some of the visitors will share posts directly from your website. When they do, you want to make sure your Facebook posts get as many clicks as possible. Therefore, adding a temporary link image to a tag can be very helpful.

You can easily add tags to your post by following for Facebook guidelines. If you run a WordPress blog, you can choose to use a plugin like Yoast or Social Warfare.

Upload the image to your website and select it using the plugin.

 

  1. Use the payment method to split the test image organically

Next, start testing the images you create using organic and paid methods.

To test it organically, you can use tools like ShareKit. It allows you to customize the Facebook link image, description, and title of the Facebook link. Create multiple custom links (including multiple images, titles, and specifications) for the same landing page URL.

So create multiple custom URLs with different images you create and post them on the Facebook page for a month. You can track performance via Share Kit, and it will show you how you which image bring the highest number of clicks.

Tracking the number of likes and comments a Facebook post gets is something you should avoid doing because these metrics are not necessary. Your goal is to determine which image will receive the most traffic, so keep an eye on clicks.

You can also test the effectiveness of Facebook link images in driving traffic by using short-term Facebook ads for split-testing experiments. Tools like Ad Espresso can help you with this task with ease.

You don’t have to spend too much on these ads. For each linked image, the maximum budget is $5 to $10.

 

  1. Add the best performing image to your landing page

Now that you know which image gets the best results to replace it with the image you’ve added to the Meta tag.

Follow these four steps to creating a Facebook link image to get more clicks. At the start, it will be pretty hard to determine which type of image receives the most traffic. But when you start experimenting, you will see a pattern and be able to predict the most efficient image type.

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Social Media

How to Earn an A+ in Social Media Marketing Techniques

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The purpose of social media marketing isn’t only to get more likes, fans, and retweets but to offer your Orange County or Los Angeles business a voice. Even though many have been using social media for many years, you may not be exactly sure where to get started on marketing your business professionally. Luckily, you are already a step ahead of the game by being on our website. As a top-rated Orange County and Los Angeles digital marketing agency, Drive Traffic Media has all the professional knowledge needed to teach you how to succeed. So why exactly do you need social media marketing to help boost your business? 

Increased Brand Awareness/Exposure

A brand is most commonly associated with a particular product and is recognized by potential customers. With social media, you can raise brand awareness so that people may perceive and learn about your product and company.

Find out more about your target market/audience.

Social media aids in profiling target consumers, their occupations, interests, what they read, what inspires them, age groups, personality traits, hangout spots, and technical knowledge. Its purpose is for you to clearly understand who you’re trying to reach, which social media platforms they favor, and what kinds of material they consume, share, and post.

Speedy customer service

In social media, speed is crucial. It enables you to make an effort to respond and listen to your consumers as promptly as possible, which has proven to be an excellent method for strengthening connections and gaining more loyal customers.

Instant feedback

Social media allows you to communicate with your customers in real time. Customer feedback helps you modify and adjust your product or service to meet your clients’ needs, which is an excellent approach to gauging customer happiness.

Opens new doors for opportunities

Nowadays, the promotion of a company’s brand is aided by social media. It is claimed to be a low-cost method of advertising that reaches a broader audience. It allows you to listen and respond positively to online interactions.

Competitive Analysis

You may learn how to effectively interact with your target consumer on social media by looking at how they interact with your competition. Analyzing the strengths and flaws of your competition is a terrific way to raise client awareness and loyalty.

Make leads = more sales.

It’s a powerful profit-boosting sales tool: Potentially used to direct you to the appropriate channel and audience, as well as to raise brand awareness and improve customer service quality. With the typical Facebook user spending 6.35 hours per month on the social site and more than 330 million monthly users on Twitter, social media is all about digitally connecting people through dialogue. Because this is where the people are, this is one of the essential places for you to go.

Brand Equity

Refers to the value of a brand based on the idea that the owner of a well-known brand name can generate more money with a less famous name. Social media helps boost your brand even though it is virtually unknown or non-existent online.

Relevance

In addition to providing you with complete flexibility to publish and communicate online, social media is the new outlet for your brand’s voice and content. Word of mouth is still a highly effective strategy for generating sales and brand awareness. At the same time, social networking sites reach a large audience and are the ideal place for an Orange County or Los Angeles marketing agency.

Do you need a premier Orange County or and Los Angeles digital marketing agency for your business? Look no further than Drive Traffic Media! Call us at (949) 800-6990, and let us make your brand shine.

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What Are The Top 4 Best Social Media Platforms for SEO?

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In terms of SEO, social media is an effective strategy. By giving your material a wider audience, increasing website traffic and exposure, enhancing the reputation of your brand, and extending the life of your content, it aids in boosting your search engine rankings. Social networking is a must if you want to promote yourself or your business. But which social media platforms are the best to use? Using our knowledge, we, as people with connections to a web design company in Anaheim, have compiled the top five social media platforms you must consider for your brand.

Facebook

Unsurprisingly, Facebook, the most popular social media platform in the world, is a sanctuary for content producers. Today, Facebook has more than 2.9 billion active monthly users, according to Statista. To maintain traction, you can efficiently distribute links to your website and ask your followers to do the same for other individuals.

Facebook‘s ability to let Google and other search engines crawl through and index specific pages is a significant benefit. Users can now quickly look up Facebook pages on search engines and read reviews because even comments on the site have begun appearing in search engine results. Sharing your content on Facebook will help you rank higher in search results and expand your audience.

Twitter

Twitter and Facebook are similar. If your readers actively engage in your content, your website could gain a lot of attention from its estimated 290.5 million global users. Twitter’s character limit of 140 is well-known. Ensure your links and descriptions are as concise as feasible to capture readers’ attention. 

However, you must watch out that you only publish high-quality content and not too frequently, since doing so can be spammy and send readers away from your content. Hashtags are another thing that Twitter is well known for, and people use these keywords to find posts quickly. To increase the searchability of your material, include pertinent hashtags in your postings. Your SEO will improve the more visible you are on Twitter, say the top web design companies in Irvine.

Pinterest

Pinterest functions as a search engine as well as a social media platform. Users can search for whatever they like here, including items they’re interested in buying, keep up with their favorite brands to take advantage of bargains and keep an eye out for new products, connect with other users and brands with similar interests, and generally just become inspired.

Make a Pinterest business account first. Because Pinterest gives more weight to users who produce unique material for themselves, having a site with your goods and services is crucial. When everything is good to go, you can begin scheduling your posts. According to reports, Pinterest users choose smaller brands and companies. If you produce thoughtful content reasonably frequently, the Pinterest algorithm will recognize you and start progressively moving up the rankings in no time. 

As long as you post reasonably well-thought-out posts reasonably frequently, the Pinterest algorithm will pick you up, and you’ll rank steadily in no time.

LinkedIn

Of all websites in the world, LinkedIn has the largest professional network. On this social networking site, job seekers can publish their resumes, look for employment openings, and companies can hire people for particular positions. LinkedIn has a trustworthy and respectable reputation that might produce social media leads due to its professionalism. 80% of B2B social media leads originate from LinkedIn, according to their marketing blog!

Increasing SEO on your company’s LinkedIn profile increases your visibility to LinkedIn users and web searchers. A quick technique to increase traffic is by including a few keywords related to your business and structuring your tagline and the section around them. For instance, a web design company in Anaheim’s LinkedIn profile may say they are specialists in local SEO, Google AdWords, and website building.

You’ve got the knowledge now, so use it!

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Social Media

Social Media Marketing Tips for Beginners

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Getting started on your social media marketing journey can be hard. With so many platforms to choose from and so many users, you can easily get overwhelmed. You need to learn the basics of it before diving headfirst.

We’re a Los Angeles social media company with lots of experience in the field. Check out our beginner’s guide to social media marketing!

  1. Know Your Objectives

Before you get ahead of yourself, ask yourself what it is you’re trying to achieve with your social media marketing strategy. Do you want to gain new customers? Do you want to build relationships with your customers? Do you want to be more visible on the platform? Knowing your objectives beforehand will help figure out what you need to do and how to do it.

  1. Know Your Demographic

Knowing your target audience is also important in social media marketing. This will determine how you’ll talk to them.

For example, there are notable differences in the way different generations speak. The older generations tend to be more conservative and family-loving, while the younger ones are more carefree and more socially aware of environmental, political, and socio-economical issues.

The social media platforms you use are also important. Facebook, Twitter, and YouTube are used by all generations, while TikTok, Snapchat, and Instagram are widely used among those under 30.

  1. Have a Schedule

Carefully plan out your schedule. This will help keep track of your posts.

Have a day for posting new content, another for brainstorming and writing, and another for responding to comments. It’s best to stagger this, so you’re updating at least once a day.

Strategize times too. Releasing content when everybody’s asleep isn’t going to be helpful. Make sure to post when traffic is high, and also account for foreign customers by checking time zones.

  1. Plan Content

You should have diverse content. This ensures everybody in your audience has something interesting to read. As a social media agency in Los Angeles, we have articles on SEO, digital marketing, social media marketing, and web design.

If it’s hard for you to churn out new content regularly, take inspiration from other articles on the web. You’re bound to discover new ideas you can turn into an article. But, always remember to never plagiarize and credit writers as necessary.

  1. Use Hashtags

Hashtags are an essential part of any social media marketing strategy. Twitter uses it, Instagram uses it, Facebook uses it, TikTok uses it… you get the drill.

We recommend using All Hashtag to help you. It shows the most popular hashtags in a category, helps you generate hashtags, and gives you data on hashtags. And it’s free!

Just remember not to get too crazy. People aren’t going to read a wall of hashtags. Also, keep them as short as possible and capitalize to separate words.

  1. Interact with Your Audience

Social media is a great way to have your customers involved in the business process.

For example, you could host a challenge on TikTok and encourage customers to complete it too. In 2019, Chipotle had a #GuacDance hashtag that challenged customers to dance for free guacamole.

Another way to get them involved is by hosting polls or surveys. Why not find out points for improvement from the customers themselves?

Finally, make your content easily shareable. People love sharing things that make them happy!

  1. Make an Effort

Take some time to proofread content, take high-quality photos and images, and release interesting content. If you’re not going to put effort into your marketing strategy, your customers aren’t going to put effort into buying from you, either.

  1. Have Some Personality

Social media is a place where people relax and have fun. Let loose a little and have some fun with your content!

If you own a makeup brand, for example, you could release “Get Ready with Me,” “My Boyfriend Does My Makeup,” or “Doing My Makeup in the Dark” videos. You could even release seasonal makeup looks that are Christmas-themed or Valentine-themed!

  1. Track Competition

As the saying goes, keep your friends close but your enemies closer. Take a look at your competitors’ hashtags, marketing strategy, content, followers, and others to be inspired. If it works for them, it should work for you, too, right?

You could also make friends with them! You can interact with each other’s posts, follow each other, collaborate, etc. It’d be nice to have somebody to rely on!

  1. Advertising Products

Don’t lose sight of what you’re doing—promoting your product.

Have them featured in your content. If you’re posting photos or videos, have the product as the star. If you’re posting content, make it relevant to what you’re selling.

Make the product page easily accessible too. You want to have visible links so customers can click and buy in an instant. Offer discounts, coupon codes, and free shipping if you can so they’ll be encouraged further.

Conclusion

Using social media is a great opportunity to expand your brand. It lets you connect with your audience and increase visibility like never before. We hope our article was helpful to you and your business, and we’re very excited to see what you come up with.

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