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Here Are Some Aspects of Social Media That Your Business Might Be Neglecting

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You know that there are all sorts of things that social media can do for your Orange County company. But some businesses that use it are only scratching the surface of its capabilities.

 

Social media allows you to interface with customers and potential customers much more directly and personally than was ever possible before. You can learn about them because the information is coming directly from them, told in their own words. You can form connections with your fan base in a way that will ensure their loyalty for years or even for life, provided that your marketing and your social media use is good enough.

 

It can be a challenge, but in this article, we’ll go over some of the best ways for you to use social media for your company.

 

Engagement

 

Communication with your customers via social media and trying to get a meaningful back-and-forth going is one of the best uses of the various platforms. You should always monitor their conversations as it relates to your industry and brand.

 

Whenever they leave a comment or a question on any of your feeds, be sure that you respond to it. Through this tactic, you show that you value whatever it is that they have to say. If they’re having a problem with one of your services or products, apologize and assure them that you will fix things. If they say that they love one of your products, send out a quick thank you to let them know that you appreciate the kudos.

 

As for questions, try to be open and transparent about whatever is being asked. A simple question about what one of your products can do is easy to answer, but what if the query is more serious? What if a customer is asking about your environmental record or how you feel about a social movement that is getting national attention?

 

The fact is, sometimes your company needs to take a stand about something and make a meaningful declaration to show your customers that you’ve got some backbone and principles. This might be enough to make you lose certain customers, but it will increase the loyalty of others.

 

Always be very careful about what you say on social media, though. Never send out a message frivolously. A seemingly throwaway comment can come back to haunt you sometimes, and that has the potential to damage your brand.

 

Crisis Communication

 

Crisis communication is something that you never want to have to use social media for, but sometimes you have little choice. If something happens related to your brand and you’re trending because of it, you have to address it, since ignoring the problem or trying to downplay it will do more harm than good.

 

You can sometimes turn a crisis into an opportunity if you use social media correctly, Orange County businesses. If your company operates within a small and fairly tightly-knit community, then all eyes will be on your social media feeds to see how you address whatever it is that has gone wrong.

 

Usually, the best way to handle it is to take responsibility if what happened was your fault. Be contrite and state explicitly that you’re going to learn from what happened and take steps so that it does not occur ever again.

 

When things go wrong, it can be a teachable moment for your business. Social media is the method through which you reach out to the masses and placate them. What you must never, ever do is use your platforms to lash out, even if you feel that you are the aggrieved party. Always strive for dignity and composure. Your company’s future in Orange County may depend on it.

 

Reputation Management

 

Reputation management is another aspect of what social media can do for your business if you use the platforms correctly. Customers are going to talk about you on social media whether or not you take the time to respond. There’s nothing inherently wrong with that, as chatter about your brand that is positive can only help your standing.

 

But what if someone is saying something about your company or products that is patently untrue? You should train your social media team or whoever is responsible for your accounts on how they should respond in such situations.

 

The best thing is for you to address the false statements politely but firmly. Explain that what is being said is inaccurate, and back it up with empirical evidence if necessary. As useful as social media can be, it can also sometimes be a hotbed of accusations, half-truths, and exaggeration. If it’s being used against your company, quickly take steps to address the problem.  

 

Content Sourcing

 

While many companies in Orange County look at social media only as a way to get the word out about your business and its products, you can also use it as a way to source things from your fans.

 

You can get ideas from them, like if you have a new product coming out and you’re holding a contest on what to call it. That’s a way to get people engaged, and more engagement from your fans is always going to be beneficial for you. You can offer a free one of the products to whoever comes up with the winning name for it.

 

You can also source things like images from your fans. For instance, you can hold a contest soliciting pictures that they have taken which feature your products. The winner will be featured prominently on your website.

 

This is a clever marketing strategy because not only does it encourage fan interaction, but it’s also going to lure people to come to your website to take a look at the winner and perhaps some of the runners up. They may well stick around to buy something, and they’ll tell their friends about the promotion too.  

 

Going Viral

 

Going viral can be regarded as the holy grail for companies in Orange County who use social media. If one of your ads or posts goes viral for the right reasons, then it can turn you into a household name overnight. Many companies have seen this kind of success if the right celebrity mentions them via a social media platform.

 

Going viral isn’t easy, though, or every company would figure out how to do it. It’s helpful if you can study posts that have gone viral in your industry and try to figure out what, if anything, they have in common. It can be challenging because there are seldom precisely the same elements in every viral post.

 

If you think you see a thread tying these viral posts together then it is enough to try and duplicate it. Even if your effort fails, though, you can always try again. There’s never a limit to how many social media messages you can send out, and tomorrow is another day, in the world of marketing just as in everything else.

 

Now you should have some concept of how best to use social media for your Orange County business. If you’re not an expert yet, that’s fine. No one starts by knowing everything that there is to know about any one platform. If you make mistakes, learn from them. As you get better, you should start to reel in more followers, and in time increased sales numbers should follow.

 

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A Simple Step-by-Step Guide to Social Media Marketing

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We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities. 

In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.

In this social media marketing guide, I will walk you through the most popular social media platforms.

We will start with the biggest beast: Facebook.

 

Facebook

As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.

But they quickly realized the potential of the site.

After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006. 

Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising. 

For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.

 

Google+

Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?

Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.

Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.

 

Instagram

Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.

It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.

 

YouTube

Does anyone still remember the old player Google Video?

Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).

Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!

 

LinkedIn

LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles.  The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.

 

Reddit 

Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description. 

Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.

 

Snapchat

I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.

I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.

The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).

 

Pinterest

Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.

Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.

Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.

According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.

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Social Media

Things You Need To Know About the Instagram Creator Account

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Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account.

Instagram launched this option in early 2019 as an alternative to business accounts, and social media companies Los Angeles have implemented it for the first time.

What is the difference between an Instagram Creator profile and a regular business profile? Are all new features worth switching? Please read it carefully to find out the answer.

 

What is an Instagram creator account?

Formerly, Instagram provided access to creator account functionality for any profile with more than 10,000 fans.

This tells us two things:

Instagram hopes to intensify its efforts on those who influence it. 87.1% of the influencers said that Instagram is their top social media platform. 

Instagram recognizes that influencers play an important role in their applications and now want to attract more influencers so that they can keep the valuable content there.

Instagram wants to separate businesses from influential companies. Creator profiles include specific features and tools that specifically cater to those who are not dependent on more traditional business models. 

Instagram targets individual user creator profiles. If you convert your account, the app will say that the creator profile “is best for public figures, content producers, artists, and influencers.”

 

Instagram Creator Profile vs Instagram Business Profile

Since the creator profile contains all the features, there is no real reason to keep the business profile – unless you use third-party planning and analysis tools to simplify Instagram management.

Social media companies Los Angeles reveals that currently, the Instagram API does not support publishing from the creator account.

However, if you are a branded individual and you want to promote on Instagram without having to schedule content in advance or manage multiple accounts from one dashboard, then it may be worth converting. 

You’ll get a more detailed analysis, not to mention the flexibility to control your inbox and how to build a brand for your account.

 

How to switch to a creator account

  • You have a large dedicated followers list.
  • You want to have more data to create more engaging content.
  • You want better control over your messages, filters, and contact information.

 

Congratulations! You are ready to switch to the creator account. Let us now take a look at the steps to complete this step.

 

Step 1: Go to your settings

  • On your profile, click on the hamburger menu in the top right corner. After that, go to settings, which is at the bottom of the menu.
  • Set Gear Instagram Profile
  • From your settings menu, choose Account.
  • Instagram Creator Profile Account Button
  • Select Switch to Pro account at the bottom if you have a personal account. However, if you have a business account, select switch to the creator account at the bottom.
  • “Switch to professional account,” button. 
  • You will see this menu if you switch from a personal account.
  • The choice between creator account and corporate account
  • Select the “creator” box and go to the next step.

 

Step 2: Create your account

  • Select your category label from the list.
  • Choose the label that best describes you and your brand. Click next.
  • You can then choose to link to the Facebook page. If you want to link one, choose from the list they provide. If you don’t want to, that’s okay! Just click “Skip” and continue to view your contact information.
  • Here you can choose whether or not to show you the ability to contact you on your social media profile. Select the option you want. You can change it at any time.
  • Once you do this, then hey! You have created an Instagram creator account. Awesome!

 

Step 3: Check out your new features

  • First, explore your new insights by clicking on the hamburger menu in your profile.
  • Then click on Data Insights.
  • Insights button in Instagram Creator profile
  • From here on, the app will display all your new insights into three tabs. The first is the content tab. This will show all the posts you posted this week and their performance.

 

Instagram Creator Profile Insights

  • Next, you can use the Events tab to show interactions with your profile, as well as the number of times you found your posts and profiles last week.
  • Instagram Creator Profile Insights “Events” tab
  • Finally, there is the “Audiences” tab. It will show you all the demographic information about your followers.
  • Instagram creator profile insights “Audiences” tab
  • In your message, you can see the new regular inbox where you can keep your messages.

 

Explore your new Instagram creator profile with the help of social media companies Los Angeles and get familiar with new features, metrics, and insights.

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Craft Perfect Social Media Policy Using These Tips

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A social media policy is a crucial tool for any organization. Even if you are not using any social media policy for your business, it’s still a vital tool. 

A social media policy is more than just a set of rules. It guides, advises, and motivates in the best and worst situations. If you are unsure about how a social media policy can help you out with your business goals, it is essential to familiarize yourself.  

 

What is a social media policy and how social media companies Los Angeles craft it?

An excellent social media policy is a living document that guides your organization on how to use social media.  Because social media is continuously changing – the popularity of different platforms has been changing, not to mention the details of how they are being used – can’t just put social media policy quietly in the drawer (or Google Doc).

You need an intuitive, up-to-date document that is easy to understand and can be operated by a new employee or social media manager in a public relations crisis.

 

The benefits of social media policy created by the social media companies Los Angeles 

Chances are you have a perfect social media strategy in place, or maybe you have some social media issues that need to be addressed. Either way, why create, modify, and launch an official social media policy for your organization?

There are some compelling reasons. Here are where social media policies can help you:

  • Maintain your brand image consistently across channels
  • Handling legal and regulatory sensitive issues through awareness
  • Prevent security breaches
  • Prevent a comprehensive public relations crisis
  • If there is a crisis or irregularity, please take action quickly
  • Focus on your social media responsibilities with your employees
  • Encourage your employees to own and expand your brand information

 

What to include in social media policies

  1. Define the role of the team

Your first task is to get clarity, who owns the social accounts? Who is responsible for each day, week, or as needed? It may be helpful to include a name and email address so that other team members know whom to contact.

Assignment of responsibilities may include:

  • Daily publication and engagement
  • Regular customer service
  • Strategy and planning
  • ads
  • Security and password
  • Monitor and listen
  • Approval (legal, financial or otherwise)
  • Crisis response 
  • Provide social media training to other employees

At the very least, this section should determine who has the right to speak for your brand on social media – and who doesn’t. 

 

  1. Establish a security agreement

There are many social media risks you will encounter while you implement social media strategy. It is very critical to keep an eye on the several risks involved while you implement the social media policy. 

How often does your account password change? Who manages your social media accounts, and who has access to them? Is your organization software updated regularly? How is the device you’re using to post? Who should they talk to if they want to escalate?

 

  1. Develop an action plan for a security or public relations crisis

The end-goal of your social media policy is to prevent the need for a social media crisis management program.

Your crisis management plan should include a list of the latest emergency contacts with specific roles: not just social media teams, but also your legal and public relations experts, all the way to senior management.

Guidelines for determining the scope of the crisis, internal communication plans, and response approval processes will also help you deal with them as quickly as possible.

 

  1. Outline how to comply with the law

The details vary by country, and state by state, so please consult your legal counsel. But at least your policy may involve the following:

Copyright is not an easy task, so it’s best to explain how to comply with copyright laws on social media, especially when using third-party content.

Privacy is the key. For example, do all of your employees know how to handle customer information?

Confidentiality means respecting the internal information of the organization. Whether or not you let your employees sign a confidentiality agreement, they should understand the consequences of disclosing information that the organization considers to be private on social media.

 

  1. Guide how employees behave in their social media accounts

Posting hate speech on social media, threats of violence, harassment, or racial nicknames may violate the law or code of ethics or both. 

In any case, employees should know that they will be responsible for their comments.

 

  1. Encourage employees to participate appropriately in conversations around your brand

Your social media team may be able to tell your brand’s voice while you sleep. And your official spokesperson will also answer difficult questions in flight. But what about other people? How are they responsible for your organization?

You may advise your employees to post a disclaimer stating their relationship with your organization and their opinions are their own.

 

How to implement social media policies

To implement perfect social media policies, go through these five simple steps:

  1. Download social media policy template

It’s free, and it will ask you all the questions you need to get started.

  1. Seek stakeholder input

Your organization’s advanced users, HR team, and public spokespersons may have some key ideas to help you meet your unique needs. Of course, the most crucial consultation will be your legal team.

  1. Determine where your policy will take effect

We strongly recommend that you add your plan to the Employee Handbook so that new employees can read (and enjoy!) during their entry.

  1. Start it (or restart it)

Whether it’s a revision or new document, you need to make sure everyone knows it’s ready for their eyes. 

  1. Mark it as a review at this time next year.

It is not uncommon to see social media policies that date back to the dark ages of 2013 or 2011.

Social media companies Los Angeles suggests that commitment to annual or biennial reviews will ensure that your policies remain useful and relevant. At the very least, you need to ensure that all details and contact information are up to date.

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