Social Media

Here Are Some Aspects of Social Media That Your Business Might Be Neglecting

Published

5 years ago

April 16, 2019

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You know that there are all sorts of things that social media can do for your Orange County company. But some businesses that use it are only scratching the surface of its capabilities.

Social media allows you to interface with customers and potential customers much more directly and personally than was ever possible before. You can learn about them because the information is coming directly from them, told in their own words. You can form connections with your fan base in a way that will ensure their loyalty for years or even for life, provided that your marketing and your social media use is good enough.

It can be a challenge, but in this article, we’ll go over some of the best ways for you to use social media for your company.

Engagement

Communication with your customers via social media and trying to get a meaningful back-and-forth going is one of the best uses of the various platforms. You should always monitor their conversations as it relates to your industry and brand.

Whenever they leave a comment or a question on any of your feeds, be sure that you respond to it. Through this tactic, you show that you value whatever it is that they have to say. If they’re having a problem with one of your services or products, apologize and assure them that you will fix things. If they say that they love one of your products, send out a quick thank you to let them know that you appreciate the kudos.

As for questions, try to be open and transparent about whatever is being asked. A simple question about what one of your products can do is easy to answer, but what if the query is more serious? What if a customer is asking about your environmental record or how you feel about a social movement that is getting national attention?

The fact is, sometimes your company needs to take a stand about something and make a meaningful declaration to show your customers that you’ve got some backbone and principles. This might be enough to make you lose certain customers, but it will increase the loyalty of others.

Always be very careful about what you say on social media, though. Never send out a message frivolously. A seemingly throwaway comment can come back to haunt you sometimes, and that has the potential to damage your brand.

Crisis Communication

Crisis communication is something that you never want to have to use social media for, but sometimes you have little choice. If something happens related to your brand and you’re trending because of it, you have to address it, since ignoring the problem or trying to downplay it will do more harm than good.

You can sometimes turn a crisis into an opportunity if you use social media correctly, Orange County businesses. If your company operates within a small and fairly tightly-knit community, then all eyes will be on your social media feeds to see how you address whatever it is that has gone wrong.

Usually, the best way to handle it is to take responsibility if what happened was your fault. Be contrite and state explicitly that you’re going to learn from what happened and take steps so that it does not occur ever again.

When things go wrong, it can be a teachable moment for your business. Social media is the method through which you reach out to the masses and placate them. What you must never, ever do is use your platforms to lash out, even if you feel that you are the aggrieved party. Always strive for dignity and composure. Your company’s future in Orange County may depend on it.

Reputation Management

Reputation management is another aspect of what social media can do for your business if you use the platforms correctly. Customers are going to talk about you on social media whether or not you take the time to respond. There’s nothing inherently wrong with that, as chatter about your brand that is positive can only help your standing.

But what if someone is saying something about your company or products that is patently untrue? You should train your social media team or whoever is responsible for your accounts on how they should respond in such situations.

The best thing is for you to address the false statements politely but firmly. Explain that what is being said is inaccurate, and back it up with empirical evidence if necessary. As useful as social media can be, it can also sometimes be a hotbed of accusations, half-truths, and exaggeration. If it’s being used against your company, quickly take steps to address the problem.

Content Sourcing

While many companies in Orange County look at social media only as a way to get the word out about your business and its products, you can also use it as a way to source things from your fans.

You can get ideas from them, like if you have a new product coming out and you’re holding a contest on what to call it. That’s a way to get people engaged, and more engagement from your fans is always going to be beneficial for you. You can offer a free one of the products to whoever comes up with the winning name for it.

You can also source things like images from your fans. For instance, you can hold a contest soliciting pictures that they have taken which feature your products. The winner will be featured prominently on your website.

This is a clever marketing strategy because not only does it encourage fan interaction, but it’s also going to lure people to come to your website to take a look at the winner and perhaps some of the runners up. They may well stick around to buy something, and they’ll tell their friends about the promotion too.

Going Viral

Going viral can be regarded as the holy grail for companies in Orange County who use social media. If one of your ads or posts goes viral for the right reasons, then it can turn you into a household name overnight. Many companies have seen this kind of success if the right celebrity mentions them via a social media platform.

Going viral isn’t easy, though, or every company would figure out how to do it. It’s helpful if you can study posts that have gone viral in your industry and try to figure out what, if anything, they have in common. It can be challenging because there are seldom precisely the same elements in every viral post.

If you think you see a thread tying these viral posts together then it is enough to try and duplicate it. Even if your effort fails, though, you can always try again. There’s never a limit to how many social media messages you can send out, and tomorrow is another day, in the world of marketing just as in everything else.

Now you should have some concept of how best to use social media for your Orange County business. If you’re not an expert yet, that’s fine. No one starts by knowing everything that there is to know about any one platform. If you make mistakes, learn from them. As you get better, you should start to reel in more followers, and in time increased sales numbers should follow.

Social Media

How to Earn an A+ in Social Media Marketing Techniques

Published

1 year ago

November 3, 2022

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The purpose of social media marketing isn’t only to get more likes, fans, and retweets but to offer your Orange County or Los Angeles business a voice. Even though many have been using social media for many years, you may not be exactly sure where to get started on marketing your business professionally. Luckily, you are already a step ahead of the game by being on our website. As a top-rated Orange County and Los Angeles digital marketing agency, Drive Traffic Media has all the professional knowledge needed to teach you how to succeed. So why exactly do you need social media marketing to help boost your business?

Increased Brand Awareness/Exposure

A brand is most commonly associated with a particular product and is recognized by potential customers. With social media, you can raise brand awareness so that people may perceive and learn about your product and company.

Find out more about your target market/audience.

Social media aids in profiling target consumers, their occupations, interests, what they read, what inspires them, age groups, personality traits, hangout spots, and technical knowledge. Its purpose is for you to clearly understand who you’re trying to reach, which social media platforms they favor, and what kinds of material they consume, share, and post.

Speedy customer service

In social media, speed is crucial. It enables you to make an effort to respond and listen to your consumers as promptly as possible, which has proven to be an excellent method for strengthening connections and gaining more loyal customers.

Instant feedback

Social media allows you to communicate with your customers in real time. Customer feedback helps you modify and adjust your product or service to meet your clients’ needs, which is an excellent approach to gauging customer happiness.

Opens new doors for opportunities

Nowadays, the promotion of a company’s brand is aided by social media. It is claimed to be a low-cost method of advertising that reaches a broader audience. It allows you to listen and respond positively to online interactions.

Competitive Analysis

You may learn how to effectively interact with your target consumer on social media by looking at how they interact with your competition. Analyzing the strengths and flaws of your competition is a terrific way to raise client awareness and loyalty.

Make leads = more sales.

It’s a powerful profit-boosting sales tool: Potentially used to direct you to the appropriate channel and audience, as well as to raise brand awareness and improve customer service quality. With the typical Facebook user spending 6.35 hours per month on the social site and more than 330 million monthly users on Twitter, social media is all about digitally connecting people through dialogue. Because this is where the people are, this is one of the essential places for you to go.

Brand Equity

Refers to the value of a brand based on the idea that the owner of a well-known brand name can generate more money with a less famous name. Social media helps boost your brand even though it is virtually unknown or non-existent online.

Relevance

In addition to providing you with complete flexibility to publish and communicate online, social media is the new outlet for your brand’s voice and content. Word of mouth is still a highly effective strategy for generating sales and brand awareness. At the same time, social networking sites reach a large audience and are the ideal place for an Orange County or Los Angeles marketing agency.

Do you need a premier Orange County or and Los Angeles digital marketing agency for your business? Look no further than Drive Traffic Media! Call us at (949) 800-6990, and let us make your brand shine.

Business

What Are The Top 4 Best Social Media Platforms for SEO?

Published

2 years ago

September 21, 2022

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In terms of SEO, social media is an effective strategy. By giving your material a wider audience, increasing website traffic and exposure, enhancing the reputation of your brand, and extending the life of your content, it aids in boosting your search engine rankings. Social networking is a must if you want to promote yourself or your business. But which social media platforms are the best to use? Using our knowledge, we, as people with connections to a web design company in Anaheim, have compiled the top five social media platforms you must consider for your brand.

Facebook

Unsurprisingly, Facebook, the most popular social media platform in the world, is a sanctuary for content producers. Today, Facebook has more than 2.9 billion active monthly users, according to Statista. To maintain traction, you can efficiently distribute links to your website and ask your followers to do the same for other individuals.

Facebook‘s ability to let Google and other search engines crawl through and index specific pages is a significant benefit. Users can now quickly look up Facebook pages on search engines and read reviews because even comments on the site have begun appearing in search engine results. Sharing your content on Facebook will help you rank higher in search results and expand your audience.

Twitter

Twitter and Facebook are similar. If your readers actively engage in your content, your website could gain a lot of attention from its estimated 290.5 million global users. Twitter’s character limit of 140 is well-known. Ensure your links and descriptions are as concise as feasible to capture readers’ attention.

However, you must watch out that you only publish high-quality content and not too frequently, since doing so can be spammy and send readers away from your content. Hashtags are another thing that Twitter is well known for, and people use these keywords to find posts quickly. To increase the searchability of your material, include pertinent hashtags in your postings. Your SEO will improve the more visible you are on Twitter, say the top web design companies in Irvine.

Pinterest functions as a search engine as well as a social media platform. Users can search for whatever they like here, including items they’re interested in buying, keep up with their favorite brands to take advantage of bargains and keep an eye out for new products, connect with other users and brands with similar interests, and generally just become inspired.

Make a Pinterest business account first. Because Pinterest gives more weight to users who produce unique material for themselves, having a site with your goods and services is crucial. When everything is good to go, you can begin scheduling your posts. According to reports, Pinterest users choose smaller brands and companies. If you produce thoughtful content reasonably frequently, the Pinterest algorithm will recognize you and start progressively moving up the rankings in no time.

As long as you post reasonably well-thought-out posts reasonably frequently, the Pinterest algorithm will pick you up, and you’ll rank steadily in no time.

Of all websites in the world, LinkedIn has the largest professional network. On this social networking site, job seekers can publish their resumes, look for employment openings, and companies can hire people for particular positions. LinkedIn has a trustworthy and respectable reputation that might produce social media leads due to its professionalism. 80% of B2B social media leads originate from LinkedIn, according to their marketing blog!

Increasing SEO on your company’s LinkedIn profile increases your visibility to LinkedIn users and web searchers. A quick technique to increase traffic is by including a few keywords related to your business and structuring your tagline and the section around them. For instance, a web design company in Anaheim’s LinkedIn profile may say they are specialists in local SEO, Google AdWords, and website building.

You’ve got the knowledge now, so use it!

Social Media

Social Media Marketing Tips for Beginners

Published

2 years ago

September 2, 2022

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Getting started on your social media marketing journey can be hard. With so many platforms to choose from and so many users, you can easily get overwhelmed. You need to learn the basics of it before diving headfirst.

We’re a Los Angeles social media company with lots of experience in the field. Check out our beginner’s guide to social media marketing!

Know Your Objectives

Before you get ahead of yourself, ask yourself what it is you’re trying to achieve with your social media marketing strategy. Do you want to gain new customers? Do you want to build relationships with your customers? Do you want to be more visible on the platform? Knowing your objectives beforehand will help figure out what you need to do and how to do it.

Know Your Demographic

Knowing your target audience is also important in social media marketing. This will determine how you’ll talk to them.

For example, there are notable differences in the way different generations speak. The older generations tend to be more conservative and family-loving, while the younger ones are more carefree and more socially aware of environmental, political, and socio-economical issues.

The social media platforms you use are also important. Facebook, Twitter, and YouTube are used by all generations, while TikTok, Snapchat, and Instagram are widely used among those under 30.

Have a Schedule

Carefully plan out your schedule. This will help keep track of your posts.

Have a day for posting new content, another for brainstorming and writing, and another for responding to comments. It’s best to stagger this, so you’re updating at least once a day.

Strategize times too. Releasing content when everybody’s asleep isn’t going to be helpful. Make sure to post when traffic is high, and also account for foreign customers by checking time zones.

Plan Content

You should have diverse content. This ensures everybody in your audience has something interesting to read. As a social media agency in Los Angeles, we have articles on SEO, digital marketing, social media marketing, and web design.

If it’s hard for you to churn out new content regularly, take inspiration from other articles on the web. You’re bound to discover new ideas you can turn into an article. But, always remember to never plagiarize and credit writers as necessary.

Use Hashtags

Hashtags are an essential part of any social media marketing strategy. Twitter uses it, Instagram uses it, Facebook uses it, TikTok uses it… you get the drill.

We recommend using All Hashtag to help you. It shows the most popular hashtags in a category, helps you generate hashtags, and gives you data on hashtags. And it’s free!

Just remember not to get too crazy. People aren’t going to read a wall of hashtags. Also, keep them as short as possible and capitalize to separate words.

Interact with Your Audience

Social media is a great way to have your customers involved in the business process.

For example, you could host a challenge on TikTok and encourage customers to complete it too. In 2019, Chipotle had a #GuacDance hashtag that challenged customers to dance for free guacamole.

Another way to get them involved is by hosting polls or surveys. Why not find out points for improvement from the customers themselves?

Finally, make your content easily shareable. People love sharing things that make them happy!

Make an Effort

Take some time to proofread content, take high-quality photos and images, and release interesting content. If you’re not going to put effort into your marketing strategy, your customers aren’t going to put effort into buying from you, either.

Have Some Personality

Social media is a place where people relax and have fun. Let loose a little and have some fun with your content!

If you own a makeup brand, for example, you could release “Get Ready with Me,” “My Boyfriend Does My Makeup,” or “Doing My Makeup in the Dark” videos. You could even release seasonal makeup looks that are Christmas-themed or Valentine-themed!

Track Competition

As the saying goes, keep your friends close but your enemies closer. Take a look at your competitors’ hashtags, marketing strategy, content, followers, and others to be inspired. If it works for them, it should work for you, too, right?

You could also make friends with them! You can interact with each other’s posts, follow each other, collaborate, etc. It’d be nice to have somebody to rely on!

Advertising Products

Don’t lose sight of what you’re doing—promoting your product.

Have them featured in your content. If you’re posting photos or videos, have the product as the star. If you’re posting content, make it relevant to what you’re selling.

Make the product page easily accessible too. You want to have visible links so customers can click and buy in an instant. Offer discounts, coupon codes, and free shipping if you can so they’ll be encouraged further.

Conclusion

Using social media is a great opportunity to expand your brand. It lets you connect with your audience and increase visibility like never before. We hope our article was helpful to you and your business, and we’re very excited to see what you come up with.