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Here Are Some Aspects of Social Media That Your Business Might Be Neglecting




You know that there are all sorts of things that social media can do for your Orange County company. But some businesses that use it are only scratching the surface of its capabilities.


Social media allows you to interface with customers and potential customers much more directly and personally than was ever possible before. You can learn about them because the information is coming directly from them, told in their own words. You can form connections with your fan base in a way that will ensure their loyalty for years or even for life, provided that your marketing and your social media use is good enough.


It can be a challenge, but in this article, we’ll go over some of the best ways for you to use social media for your company.




Communication with your customers via social media and trying to get a meaningful back-and-forth going is one of the best uses of the various platforms. You should always monitor their conversations as it relates to your industry and brand.


Whenever they leave a comment or a question on any of your feeds, be sure that you respond to it. Through this tactic, you show that you value whatever it is that they have to say. If they’re having a problem with one of your services or products, apologize and assure them that you will fix things. If they say that they love one of your products, send out a quick thank you to let them know that you appreciate the kudos.


As for questions, try to be open and transparent about whatever is being asked. A simple question about what one of your products can do is easy to answer, but what if the query is more serious? What if a customer is asking about your environmental record or how you feel about a social movement that is getting national attention?


The fact is, sometimes your company needs to take a stand about something and make a meaningful declaration to show your customers that you’ve got some backbone and principles. This might be enough to make you lose certain customers, but it will increase the loyalty of others.


Always be very careful about what you say on social media, though. Never send out a message frivolously. A seemingly throwaway comment can come back to haunt you sometimes, and that has the potential to damage your brand.


Crisis Communication


Crisis communication is something that you never want to have to use social media for, but sometimes you have little choice. If something happens related to your brand and you’re trending because of it, you have to address it, since ignoring the problem or trying to downplay it will do more harm than good.


You can sometimes turn a crisis into an opportunity if you use social media correctly, Orange County businesses. If your company operates within a small and fairly tightly-knit community, then all eyes will be on your social media feeds to see how you address whatever it is that has gone wrong.


Usually, the best way to handle it is to take responsibility if what happened was your fault. Be contrite and state explicitly that you’re going to learn from what happened and take steps so that it does not occur ever again.


When things go wrong, it can be a teachable moment for your business. Social media is the method through which you reach out to the masses and placate them. What you must never, ever do is use your platforms to lash out, even if you feel that you are the aggrieved party. Always strive for dignity and composure. Your company’s future in Orange County may depend on it.


Reputation Management


Reputation management is another aspect of what social media can do for your business if you use the platforms correctly. Customers are going to talk about you on social media whether or not you take the time to respond. There’s nothing inherently wrong with that, as chatter about your brand that is positive can only help your standing.


But what if someone is saying something about your company or products that is patently untrue? You should train your social media team or whoever is responsible for your accounts on how they should respond in such situations.


The best thing is for you to address the false statements politely but firmly. Explain that what is being said is inaccurate, and back it up with empirical evidence if necessary. As useful as social media can be, it can also sometimes be a hotbed of accusations, half-truths, and exaggeration. If it’s being used against your company, quickly take steps to address the problem.  


Content Sourcing


While many companies in Orange County look at social media only as a way to get the word out about your business and its products, you can also use it as a way to source things from your fans.


You can get ideas from them, like if you have a new product coming out and you’re holding a contest on what to call it. That’s a way to get people engaged, and more engagement from your fans is always going to be beneficial for you. You can offer a free one of the products to whoever comes up with the winning name for it.


You can also source things like images from your fans. For instance, you can hold a contest soliciting pictures that they have taken which feature your products. The winner will be featured prominently on your website.


This is a clever marketing strategy because not only does it encourage fan interaction, but it’s also going to lure people to come to your website to take a look at the winner and perhaps some of the runners up. They may well stick around to buy something, and they’ll tell their friends about the promotion too.  


Going Viral


Going viral can be regarded as the holy grail for companies in Orange County who use social media. If one of your ads or posts goes viral for the right reasons, then it can turn you into a household name overnight. Many companies have seen this kind of success if the right celebrity mentions them via a social media platform.


Going viral isn’t easy, though, or every company would figure out how to do it. It’s helpful if you can study posts that have gone viral in your industry and try to figure out what, if anything, they have in common. It can be challenging because there are seldom precisely the same elements in every viral post.


If you think you see a thread tying these viral posts together then it is enough to try and duplicate it. Even if your effort fails, though, you can always try again. There’s never a limit to how many social media messages you can send out, and tomorrow is another day, in the world of marketing just as in everything else.


Now you should have some concept of how best to use social media for your Orange County business. If you’re not an expert yet, that’s fine. No one starts by knowing everything that there is to know about any one platform. If you make mistakes, learn from them. As you get better, you should start to reel in more followers, and in time increased sales numbers should follow.


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Social Media

6 Powerful Ways To Make Money On Pinterest





Besides being a visual social media platform that a majority of people adore, it is a powerful tool. You can share images about your ongoing projects, the goods as well as services you are selling, and to visually find new passions as you click through the images other Pinterest users have posted.

Social media Orange County likes to think of Pinterest as a giant web-based pinboard, or old school bulletin board that has now gone digital. Although saying that, some kudos needs to be given towards the amazing organization function it has compared to the old fashion ways of bookmarking or saving the favorite things you see whether it was from a newspaper or magazine.

Now with Pinterest, you no longer need to tear out an image or recipe from a book and save it in a dark place in your drawer. It works on the same principle, but allowing the user to ‘pin’ or save images they found on a website, or instead from Pinterest itself. They are pinned to various boards, that are used to categorize the user’s image collections. When the user wants to make that chicken casserole they saw earlier, they can just go to the board the recipe is under and easily click on the casserole image. It will open in a new tab to where the recipe originated on the web.

Pinterest is also a social network that allows users to interact with one another by commenting, liking, resaving another person’s things and private messaging with one another. What many people do not know is that Pinterest is a very powerful tool that you can earn money from. How can you do that? Social media Orange County shows us how in the following methods below:


Chase Your Passion, Find An Audience And Sell To Them


Your passion could be something that people are willing to spend money on. If you are a health freak, love to eat right and exercise, then create a Pinterest account and boards that will attract this audience. Bring followers to your boards, and create a mailing list. There are some enthusiastic Pinterest users that have more than a million followers. However, do not think you need that many to sell to your audience. Obviously, the more you have the more consistently you will bring in an income. If selling your own goods is not your game, do not sweat. Many marketers look out for Pinterest accounts with thousands of followers, so they could approach you with an offer.


Select A Company To Get Behind Of, And Request Them To Sponsor You


Focus on a group, and find your Pinterest audience as mentioned above. Once that is established, choose a company that offers products that you think your audience would find useful and worth handing over their money for. Again as an example, if you have a health audience, get in touch with companies that sell health supplements, or probiotic drinks. To convince the companies you have approached to take you on, have your Pinterest statistics on hand and do not be shy to ask for a sponsorship. Make a deal with them that involves using their branding on your account for a year.


Advertise Affiliate Products


There are companies out there that want someone who will promote their products for a small commission on the amount of the sale. Search around for companies that sell products that fit within your audience to advertise, and join up as an affiliate. After that, promote the products on your boards, using the affiliate links. If you use the URL-shortening service Bitly to handle your links, you can track your pins and boards for the number of times people have clicked on them. Keep in mind that Pinterest sometimes intervenes and goes against affiliate marketing spammers. If this happens to you, link your pins to your own website where you will not be bothered for using affiliate links.


Use SEO Planning To Get Noticed On Pinterest


It goes without saying that if you want to make money on Pinterest people have to be able to find your pins and your boards. Therefore, using SEO strategies can help you get the attention you want on Pinterest as well as search engines. Start with your about profile. There is an allowance of about 200 characters, which is about 50 words, so make it count. Apart from being clear and detailed, use the keywords you expect searchers in your niche use. Additionally, do not forget to use SEO on your pins, You have 500 characters, which is 100 words to create a description. So, take advantage of that to add keywords and links. Social media Orange County suggests trying to add the keywords naturally, so they do not sound spammy.


Start Re-Pinning Other People’s Pins To Gain An Audience And Make Coin


Keep in mind that Pinterest is a social network, so to get people to re-pin your pins you have to make sure to stay active. Get into the habit of pinning other people’s pins, especially those people who are in your target audience. Eventually, they will begin to notice you, and might even start following one or more of your boards.


Make Bank By Teaching Pinterest Strategies To Others


Pinterest is always growing and evolving, and another industry has built around it with developers creating tools to help Pinterest users. After you have gained the experience and confidence of using Pinterest, try making money by offering teaching strategies to others, For instance, you can create e-books and courses that teach what you have learned.

So do not hesitate any longer to start using Pinterest. It is totally free to sign up and as shown above, is an effective and fun way to make money online whether it is on a full or part-time basis.

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Social Media

4 Benefits of Partnering with Social Media Companies in Orange County





Why do Orange County businesses succeed when they partner with social media companies? The answer isn’t all that mysterious. Social Media companies are comprised of experts in every social media platform, individuals who have studied the implications of various marketing strategies and implemented them in real-time scenarios.


Because of that, when you hire an Orange County social media agency, you’re retaining a group of people who can look at your niche and your followers and figure out how best to appeal to them. That’s what you get with these social media companies: a new perspective on encouraging people to buy. If you haven’t succeeded in creating that impetus yourself, that’s undoubtedly when you haven’t been able to meet your sales goals. By hiring a social media company, you can change that.


Here are four of the best ways one of the social media agencies can help you:


What’s the Competition Doing?


Let’s face it: your marketing efforts don’t exist in a vacuum. Some of your ads might have an element of retaliation to what one of your competitors have produced. You see this in TV commercials all the time. Brand A of toilet paper will mention Brand B in their commercial to point out what their product has that Brand B is lacking.


The same is going to be true sometimes in your advertising, or at least that is one direction in which you can choose to take things. Social media companies can keep an eye on what your competitors are doing so that you can identify how to exploit their weaknesses.


If someone who likes to buy things within your niche is complaining about a product that they got from another company, that is what is called a pain point. It’s a problem that one of your potential customers has which needs to be rectified.


You can respond to this with marketing efforts that are focused on the aspects of your products which make them superior to what your competitors are producing. There’s no better way of getting new customers than courting them by explaining how you’re a better alternative than what they’ve been using.


They Can Gauge Brand Sentiment


It can be difficult sometimes to judge how your brand is being received. If you’re selling more products, then it probably stands to reason that people are having a positive reaction to your Orange County business. But it’s always better in marketing to not only take note of something that’s happening but also to understand why.


Social media companies can use different platforms to track the sentiment that’s surrounding your brand at any given point. In other words, they can watch for mentions of your brand, and then see if what is being said about you is positive or negative. In the popularity contest that is social media, knowing how you are being received can make a tremendous difference.


If there is a specific one of your products or services that’s getting a great reception, then it’s helpful for you to know that. You can dedicate more energy toward promoting it until it becomes a bestseller. If one of your products is getting horrible reviews or has some specific defect, social media companies can deliver that information to you as well, allowing you to take it off the market or fix the problem.


Learn About Your Customers


One of the most straightforward things that your social media agency can do for you, though, is to find out everything about your customers and potential customers that they can. This market research is what will ultimately allow you to launch better ad campaigns and grow your fan base and sales numbers.


Social media is a way of generating data about people in real time. It’s quite remarkable in that people are freely giving away information about themselves. They post about their likes and dislikes. They post about what’s happening with their families, and they check in at restaurants, bars, or anywhere else that they go. They reveal all kinds of information about their lives, and that’s marketing gold if you only pay attention to it.


As a company, your goal is to sell products and services to people. The more you know about them and what they like, the better, because it allows you to create and modify whatever it is you’re selling based on the data that you’re receiving. If you know that the vast majority of your fanbase likes a certain kind of music and one artist in particular, then you know that you might wish to partner with that artist and try to make them a brand ambassador for you. That’s one of the dozens of ways that finding out about your customer base can be of assistance to you.


Customer Support and Service


Another way that Orange County social media companies can help you is through improving your customer service and support. If your fans aren’t satisfied with the customer services that you have in place, then it can be enough for them to abandon your brand.


Your agency can get back to customers when they reach out to you via a platform like Twitter. Tweeting at a company because one of their products malfunctioned in some way has become very popular. The reason is that it’s customer service happening in the public eye.


If someone complains about one of your products on Twitter and you ignore them, then other people can take note of your negligence. It might cause you to lose not just one customer but many.


Because of this, your Orange County social media company can swiftly take steps to resolve any issues that your customers are having. They can get back to them quickly and assure them that you are doing your utmost to solve whatever problem the customer has encountered.


Just as ignoring a problem on social media is a bad look for you because many other people are watching, the same goes for when you handle such a situation well. Others will be observing, and they will take note and see that you are a company that cares.   


If you feel deficient in some area of your marketing strategy or anything else related to social media, reach out to an agency so you can discuss it. Orange County has many top social media companies that will eagerly compete for your business, and you can soon find the solution to whatever ails you.


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Social Media

Here Are 4 Areas Where Your Orange County Social Media Agency Can Help





When you decide that your business in Orange County is not reaching the heights that you wanted for it, it can be a frustrating time for you. It’s likely that you set up specific goals for your company, the most common of which will undoubtedly be reaching a sales number each week, month, or quarter. When you keep failing to accomplish those goals, then you need to figure out some new strategies that will allow you to see the success you want.


It is highly likely that those new strategies will include social media marketing, and to that end, you’ll either need to hire an expert and have them as a permanent member of your staff or else you can hire a social media agency. These agencies specialize in using social media to grow every facet of your business, and if you don’t believe they can do it, then you need to see one of them in action.


Here are some of the benefits that hiring a social media agency can have for your Orange County company.




The better social media agencies in Orange County don’t make vague promises about what they can do for you. They deliver, and they keep track of their progress in a tangible way. That means that they’ll be getting a certain number of new followers for you on your social media channels. They’ll get those followers to come to your website, and those new site visitors will turn into conversions for you.


It’s one thing for your agency to merely say that’s what is happening. The one you hire should be able to show you through the various analytics platforms that are now in existence exactly where all the sales that you are getting are originating. If you can track those sales from your social media feeds to the moment that they become money in your pocket, then you’ll know you’re using the right agency.




Retargeting is also one of the more vital things that an Orange County social media agency can do for you. Retargeting refers to when someone seems to be interested in one of your services or products, but then they don’t pull the trigger and buy it.


Many of the items that are put in virtual shopping carts on websites, far more than half, are abandoned at some time during the checkout process. What went wrong?


It could be many different things. The checkout process might have proven too laborious for the would-be customer. Maybe they decided that the items were too expensive, or they might have gotten distracted by something at the pivotal moment.


What your social media agency can do, though, is use retargeted ads to pursue these customers who got away. They can have those ads show up in sidebars when the site visitor sits down at their computer for a new browsing session. The ads will feature the same products that they put in their cart the first time but did not pay for, or possibly similar products.


The ads will go the extra mile to entice the would-be customer by telling them that they can get free shipping on that product if they act that same day, or perhaps twenty percent off. You can talk to your Orange County social media company and instruct them on how the ads should appear. Then they will create them and aggressively pursue those former site visitors. It’s likely that this time they’ll finish the job and buy from you.


Targeted Advertising


Targeted advertising should be another specialty of the Orange County social media agency that you use. With targeted advertising, you or your agency work up a profile of one of your typical customers. They figure out how old they are, their education level, how much money they make per year, where they go on vacation, or anything that you feel might be relevant. Then your agency comes up with ads that they think will most appeal to the demographic that they have identified.


Next, you need to put those ads in front of the right people. Your agency can figure out which social media platforms to use. It might be Facebook, Twitter, Instagram, Pinterest, or something else.


Your ads will be so targeted that they’ll only appear in front of the people that are most likely to respond to them. Because of that you already stand a great chance of landing a customer even if the person to whom you are advertising has never heard of your company or products before. It’s the modern equivalent of advertising toys and sugary cereals during Saturday morning cartoons thirty years ago.


Keeping You On Top of Industry News


There is one last aspect of social media with which an Orange County agency can help you. It might not be directly related to advertising, yet it is unquestionably to your benefit.


Social media is a two-way street, and it is your conduit to what is hot, or what is trending. Your customers will rely on your social media posts to keep them abreast of what is happening with your company, but your agency can also monitor their social media feeds to see what is happening related to your industry that might be of interest to you.


Say that there is some event happening related to your niche that is getting a lot of buzz. It will score you some points with your demographic if you can incorporate that event or piece of information into your social media posts in some way.


By doing this, you’re showing your audience that you have your finger on the pulse of your industry. You’re conveying to them that what makes them excited is of interest to you as well. It’s a not-so-subtle indicator that you’re a fan of your industry, just as they are. It will help them to trust you and see you as more than a faceless corporate entity.


Partnering with an Orange County social media agency is rarely a bad move. It’s money well spent because in this case it truly is an example of your investment coming back to you many times over. Just remember to find the agency that’s the best fit for you. The times when hiring an agency goes wrong is when you’ve agreed to partner with one that has no work ethic or is a bad fit for your company for some other reason.

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