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4 Benefits of Partnering with Social Media Companies in Orange County

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Why do Orange County businesses succeed when they partner with social media companies? The answer isn’t all that mysterious. Social Media companies are comprised of experts in every social media platform, individuals who have studied the implications of various marketing strategies and implemented them in real-time scenarios.

 

Because of that, when you hire an Orange County social media agency, you’re retaining a group of people who can look at your niche and your followers and figure out how best to appeal to them. That’s what you get with these social media companies: a new perspective on encouraging people to buy. If you haven’t succeeded in creating that impetus yourself, that’s undoubtedly when you haven’t been able to meet your sales goals. By hiring a social media company, you can change that.

 

Here are four of the best ways one of the social media agencies can help you:

 

What’s the Competition Doing?

 

Let’s face it: your marketing efforts don’t exist in a vacuum. Some of your ads might have an element of retaliation to what one of your competitors have produced. You see this in TV commercials all the time. Brand A of toilet paper will mention Brand B in their commercial to point out what their product has that Brand B is lacking.

 

The same is going to be true sometimes in your advertising, or at least that is one direction in which you can choose to take things. Social media companies can keep an eye on what your competitors are doing so that you can identify how to exploit their weaknesses.

 

If someone who likes to buy things within your niche is complaining about a product that they got from another company, that is what is called a pain point. It’s a problem that one of your potential customers has which needs to be rectified.

 

You can respond to this with marketing efforts that are focused on the aspects of your products which make them superior to what your competitors are producing. There’s no better way of getting new customers than courting them by explaining how you’re a better alternative than what they’ve been using.

 

They Can Gauge Brand Sentiment

 

It can be difficult sometimes to judge how your brand is being received. If you’re selling more products, then it probably stands to reason that people are having a positive reaction to your Orange County business. But it’s always better in marketing to not only take note of something that’s happening but also to understand why.

 

Social media companies can use different platforms to track the sentiment that’s surrounding your brand at any given point. In other words, they can watch for mentions of your brand, and then see if what is being said about you is positive or negative. In the popularity contest that is social media, knowing how you are being received can make a tremendous difference.

 

If there is a specific one of your products or services that’s getting a great reception, then it’s helpful for you to know that. You can dedicate more energy toward promoting it until it becomes a bestseller. If one of your products is getting horrible reviews or has some specific defect, social media companies can deliver that information to you as well, allowing you to take it off the market or fix the problem.

 

Learn About Your Customers

 

One of the most straightforward things that your social media agency can do for you, though, is to find out everything about your customers and potential customers that they can. This market research is what will ultimately allow you to launch better ad campaigns and grow your fan base and sales numbers.

 

Social media is a way of generating data about people in real time. It’s quite remarkable in that people are freely giving away information about themselves. They post about their likes and dislikes. They post about what’s happening with their families, and they check in at restaurants, bars, or anywhere else that they go. They reveal all kinds of information about their lives, and that’s marketing gold if you only pay attention to it.

 

As a company, your goal is to sell products and services to people. The more you know about them and what they like, the better, because it allows you to create and modify whatever it is you’re selling based on the data that you’re receiving. If you know that the vast majority of your fanbase likes a certain kind of music and one artist in particular, then you know that you might wish to partner with that artist and try to make them a brand ambassador for you. That’s one of the dozens of ways that finding out about your customer base can be of assistance to you.

 

Customer Support and Service

 

Another way that Orange County social media companies can help you is through improving your customer service and support. If your fans aren’t satisfied with the customer services that you have in place, then it can be enough for them to abandon your brand.

 

Your agency can get back to customers when they reach out to you via a platform like Twitter. Tweeting at a company because one of their products malfunctioned in some way has become very popular. The reason is that it’s customer service happening in the public eye.

 

If someone complains about one of your products on Twitter and you ignore them, then other people can take note of your negligence. It might cause you to lose not just one customer but many.

 

Because of this, your Orange County social media company can swiftly take steps to resolve any issues that your customers are having. They can get back to them quickly and assure them that you are doing your utmost to solve whatever problem the customer has encountered.

 

Just as ignoring a problem on social media is a bad look for you because many other people are watching, the same goes for when you handle such a situation well. Others will be observing, and they will take note and see that you are a company that cares.   

 

If you feel deficient in some area of your marketing strategy or anything else related to social media, reach out to an agency so you can discuss it. Orange County has many top social media companies that will eagerly compete for your business, and you can soon find the solution to whatever ails you.

 

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Social Media

How to Earn an A+ in Social Media Marketing Techniques

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The purpose of social media marketing isn’t only to get more likes, fans, and retweets but to offer your Orange County or Los Angeles business a voice. Even though many have been using social media for many years, you may not be exactly sure where to get started on marketing your business professionally. Luckily, you are already a step ahead of the game by being on our website. As a top-rated Orange County and Los Angeles digital marketing agency, Drive Traffic Media has all the professional knowledge needed to teach you how to succeed. So why exactly do you need social media marketing to help boost your business? 

Increased Brand Awareness/Exposure

A brand is most commonly associated with a particular product and is recognized by potential customers. With social media, you can raise brand awareness so that people may perceive and learn about your product and company.

Find out more about your target market/audience.

Social media aids in profiling target consumers, their occupations, interests, what they read, what inspires them, age groups, personality traits, hangout spots, and technical knowledge. Its purpose is for you to clearly understand who you’re trying to reach, which social media platforms they favor, and what kinds of material they consume, share, and post.

Speedy customer service

In social media, speed is crucial. It enables you to make an effort to respond and listen to your consumers as promptly as possible, which has proven to be an excellent method for strengthening connections and gaining more loyal customers.

Instant feedback

Social media allows you to communicate with your customers in real time. Customer feedback helps you modify and adjust your product or service to meet your clients’ needs, which is an excellent approach to gauging customer happiness.

Opens new doors for opportunities

Nowadays, the promotion of a company’s brand is aided by social media. It is claimed to be a low-cost method of advertising that reaches a broader audience. It allows you to listen and respond positively to online interactions.

Competitive Analysis

You may learn how to effectively interact with your target consumer on social media by looking at how they interact with your competition. Analyzing the strengths and flaws of your competition is a terrific way to raise client awareness and loyalty.

Make leads = more sales.

It’s a powerful profit-boosting sales tool: Potentially used to direct you to the appropriate channel and audience, as well as to raise brand awareness and improve customer service quality. With the typical Facebook user spending 6.35 hours per month on the social site and more than 330 million monthly users on Twitter, social media is all about digitally connecting people through dialogue. Because this is where the people are, this is one of the essential places for you to go.

Brand Equity

Refers to the value of a brand based on the idea that the owner of a well-known brand name can generate more money with a less famous name. Social media helps boost your brand even though it is virtually unknown or non-existent online.

Relevance

In addition to providing you with complete flexibility to publish and communicate online, social media is the new outlet for your brand’s voice and content. Word of mouth is still a highly effective strategy for generating sales and brand awareness. At the same time, social networking sites reach a large audience and are the ideal place for an Orange County or Los Angeles marketing agency.

Do you need a premier Orange County or and Los Angeles digital marketing agency for your business? Look no further than Drive Traffic Media! Call us at (949) 800-6990, and let us make your brand shine.

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Business

What Are The Top 4 Best Social Media Platforms for SEO?

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In terms of SEO, social media is an effective strategy. By giving your material a wider audience, increasing website traffic and exposure, enhancing the reputation of your brand, and extending the life of your content, it aids in boosting your search engine rankings. Social networking is a must if you want to promote yourself or your business. But which social media platforms are the best to use? Using our knowledge, we, as people with connections to a web design company in Anaheim, have compiled the top five social media platforms you must consider for your brand.

Facebook

Unsurprisingly, Facebook, the most popular social media platform in the world, is a sanctuary for content producers. Today, Facebook has more than 2.9 billion active monthly users, according to Statista. To maintain traction, you can efficiently distribute links to your website and ask your followers to do the same for other individuals.

Facebook‘s ability to let Google and other search engines crawl through and index specific pages is a significant benefit. Users can now quickly look up Facebook pages on search engines and read reviews because even comments on the site have begun appearing in search engine results. Sharing your content on Facebook will help you rank higher in search results and expand your audience.

Twitter

Twitter and Facebook are similar. If your readers actively engage in your content, your website could gain a lot of attention from its estimated 290.5 million global users. Twitter’s character limit of 140 is well-known. Ensure your links and descriptions are as concise as feasible to capture readers’ attention. 

However, you must watch out that you only publish high-quality content and not too frequently, since doing so can be spammy and send readers away from your content. Hashtags are another thing that Twitter is well known for, and people use these keywords to find posts quickly. To increase the searchability of your material, include pertinent hashtags in your postings. Your SEO will improve the more visible you are on Twitter, say the top web design companies in Irvine.

Pinterest

Pinterest functions as a search engine as well as a social media platform. Users can search for whatever they like here, including items they’re interested in buying, keep up with their favorite brands to take advantage of bargains and keep an eye out for new products, connect with other users and brands with similar interests, and generally just become inspired.

Make a Pinterest business account first. Because Pinterest gives more weight to users who produce unique material for themselves, having a site with your goods and services is crucial. When everything is good to go, you can begin scheduling your posts. According to reports, Pinterest users choose smaller brands and companies. If you produce thoughtful content reasonably frequently, the Pinterest algorithm will recognize you and start progressively moving up the rankings in no time. 

As long as you post reasonably well-thought-out posts reasonably frequently, the Pinterest algorithm will pick you up, and you’ll rank steadily in no time.

LinkedIn

Of all websites in the world, LinkedIn has the largest professional network. On this social networking site, job seekers can publish their resumes, look for employment openings, and companies can hire people for particular positions. LinkedIn has a trustworthy and respectable reputation that might produce social media leads due to its professionalism. 80% of B2B social media leads originate from LinkedIn, according to their marketing blog!

Increasing SEO on your company’s LinkedIn profile increases your visibility to LinkedIn users and web searchers. A quick technique to increase traffic is by including a few keywords related to your business and structuring your tagline and the section around them. For instance, a web design company in Anaheim’s LinkedIn profile may say they are specialists in local SEO, Google AdWords, and website building.

You’ve got the knowledge now, so use it!

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Social Media

Social Media Marketing Tips for Beginners

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Getting started on your social media marketing journey can be hard. With so many platforms to choose from and so many users, you can easily get overwhelmed. You need to learn the basics of it before diving headfirst.

We’re a Los Angeles social media company with lots of experience in the field. Check out our beginner’s guide to social media marketing!

  1. Know Your Objectives

Before you get ahead of yourself, ask yourself what it is you’re trying to achieve with your social media marketing strategy. Do you want to gain new customers? Do you want to build relationships with your customers? Do you want to be more visible on the platform? Knowing your objectives beforehand will help figure out what you need to do and how to do it.

  1. Know Your Demographic

Knowing your target audience is also important in social media marketing. This will determine how you’ll talk to them.

For example, there are notable differences in the way different generations speak. The older generations tend to be more conservative and family-loving, while the younger ones are more carefree and more socially aware of environmental, political, and socio-economical issues.

The social media platforms you use are also important. Facebook, Twitter, and YouTube are used by all generations, while TikTok, Snapchat, and Instagram are widely used among those under 30.

  1. Have a Schedule

Carefully plan out your schedule. This will help keep track of your posts.

Have a day for posting new content, another for brainstorming and writing, and another for responding to comments. It’s best to stagger this, so you’re updating at least once a day.

Strategize times too. Releasing content when everybody’s asleep isn’t going to be helpful. Make sure to post when traffic is high, and also account for foreign customers by checking time zones.

  1. Plan Content

You should have diverse content. This ensures everybody in your audience has something interesting to read. As a social media agency in Los Angeles, we have articles on SEO, digital marketing, social media marketing, and web design.

If it’s hard for you to churn out new content regularly, take inspiration from other articles on the web. You’re bound to discover new ideas you can turn into an article. But, always remember to never plagiarize and credit writers as necessary.

  1. Use Hashtags

Hashtags are an essential part of any social media marketing strategy. Twitter uses it, Instagram uses it, Facebook uses it, TikTok uses it… you get the drill.

We recommend using All Hashtag to help you. It shows the most popular hashtags in a category, helps you generate hashtags, and gives you data on hashtags. And it’s free!

Just remember not to get too crazy. People aren’t going to read a wall of hashtags. Also, keep them as short as possible and capitalize to separate words.

  1. Interact with Your Audience

Social media is a great way to have your customers involved in the business process.

For example, you could host a challenge on TikTok and encourage customers to complete it too. In 2019, Chipotle had a #GuacDance hashtag that challenged customers to dance for free guacamole.

Another way to get them involved is by hosting polls or surveys. Why not find out points for improvement from the customers themselves?

Finally, make your content easily shareable. People love sharing things that make them happy!

  1. Make an Effort

Take some time to proofread content, take high-quality photos and images, and release interesting content. If you’re not going to put effort into your marketing strategy, your customers aren’t going to put effort into buying from you, either.

  1. Have Some Personality

Social media is a place where people relax and have fun. Let loose a little and have some fun with your content!

If you own a makeup brand, for example, you could release “Get Ready with Me,” “My Boyfriend Does My Makeup,” or “Doing My Makeup in the Dark” videos. You could even release seasonal makeup looks that are Christmas-themed or Valentine-themed!

  1. Track Competition

As the saying goes, keep your friends close but your enemies closer. Take a look at your competitors’ hashtags, marketing strategy, content, followers, and others to be inspired. If it works for them, it should work for you, too, right?

You could also make friends with them! You can interact with each other’s posts, follow each other, collaborate, etc. It’d be nice to have somebody to rely on!

  1. Advertising Products

Don’t lose sight of what you’re doing—promoting your product.

Have them featured in your content. If you’re posting photos or videos, have the product as the star. If you’re posting content, make it relevant to what you’re selling.

Make the product page easily accessible too. You want to have visible links so customers can click and buy in an instant. Offer discounts, coupon codes, and free shipping if you can so they’ll be encouraged further.

Conclusion

Using social media is a great opportunity to expand your brand. It lets you connect with your audience and increase visibility like never before. We hope our article was helpful to you and your business, and we’re very excited to see what you come up with.

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