We are into the new year 2019, and with it comes a great deal of promise for your business, Los Angeles companies. If you saw record sales numbers in 2018, this is your chance to build on those. If you didn’t quite reach the business goals that you set for yourself, this is a new opportunity to try and push past your old boundaries.

Social media is going to play as big a part in your sales strategy in this new year as it did in the previous one. What’s vital is that you have your finger on the pulse of what’s happening with various platforms, so you know how best to land some new customers.

These are some areas in social media on which you should be focused as you ease yourself into the new year.

Can You Feel the Love?

Showing love to your followers via social media is something that you need to do if you want to inspire brand loyalty and get them to buy from you, Los Angeles companies. This means responding quickly to complaints, questions, and concerns that they have, and doing so in a way that seems genuine, and not like you’re merely paying lip service to them.

If you want to elicit a lifetime commitment from your followers, you need to engage with them using the right tone, and you need to be active in their communities. You’ll need to do some research to determine what is most important to your fans, and then figure out how to tailor your services and products to address those needs.

Authenticity

When Los Angeles companies use social media this year, they need to strive for authenticity like never before. That means you need to avoid any corporate-sounding language when you post on your platforms. You need to show behind-the-scenes aspects of product manufacturing, and anything else you can think of that demonstrates transparency.

The idea is to let your followers in. If they feel like they have been privy to every part of how a product gets made, then they will be more likely to want to purchase it.

You can also make one-minute videos to feature on your social media feeds that you feel best encompass what tone you’re trying to go for with your brand identity. Videos of this length get lots of engagement, because virtually no time commitment is required to watch them. If you can come up with a batch of them that you feel humanizes your company, they can prove exceedingly valuable if you roll out a new one every few days.

Work with Micro-Influencers

You are also likely to find some success if you partner with micro-influencers. These are social media users who don’t have the enormous followings of some of the best-known names in your niche, but they are up-and-comers who have smaller, highly energized fan bases. If you can form relationships and get an endorsement for your brand from several of these, it might prove to be as valuable as enlisting the help of the better-known mega-entities.

Social media in 2019 is all about trying to make personal connections, and your Los Angeles company should realize that if you want to keep your fans interested in your products and what you have to say.

Put careful thought into the content that you send out. A regular posting schedule but mindless messaging is not going to do you the same amount of good as it might once have done.  

If your Orange County business is relying on social media to spread the word of your products and services, then you should feel confident that you can compete in your niche, since social media is one way for you to locate those who are likely to be interested in your products.

As you use your various platforms to talk about what you have to offer, though, make sure that you are not neglecting your website, particularly your landing page. There is a direct correlation between the quality of your landing page and how many sales you get, Orange County companies, and if your social media profiles are directing potential customers to a sloppy landing page, those conversions are going to slip through your fingers. These are the aspects of your landing page on which you need to be focused.

Laser Focus on Your Goal

You want people who come to your landing page to do a specific thing. That might be to buy one of your new products, or you may wish for them to submit an opt-in form in the case of lead generation.

Your landing page needs to be entirely geared toward getting your visitors to complete that one task. That’s the one thing that you should be talking about, and it’s the only reason your landing page should exist. It is this sort of single-minded focus that leads to sales, or whatever else is your goal.

Vital Info Above the Fold

When your social media feeds send someone to your landing page, Orange County companies, the new arrival should also be able to see all the most critical information before the fold, the bottom of the page where they need to scroll down.

Any information that is lower than the fold cannot be seen as easily, so you want to move the most important messages up, while the aspects of the page that are less vital can be pushed down.

Your Headline Should be Irresistible

The headline when someone shows up on your landing page should also be sure to answer the question “what’s in it for me?” This could be considered the issue in copywriting that you’re always trying to address, assuming your goal is sales.

Your headline should be concise and clear. It should address the pain point for the consumer, and tell how it will alleviate it. You can talk more about the product in the copy further down the page, but for the headline, you need to perfectly encapsulate the reason the person will want to buy from you.

Your social media feeds should draw people in, Orange County businesses, but if what they’re being drawn toward does not appeal to them, then they won’t want to spend any of their money. Your website and social media must work in tandem. If only one is optimized and the other is not, you are doing yourself a disservice.  

LinkedIn is one of those platforms that is a bit atypical among forms of social media, Los Angeles. It’s not the place that people go to look at cute puppy videos, like YouTube, or see what memes are trending, like on Facebook.

That doesn’t mean, however, that it doesn’t have its uses as it relates to promoting your company. If you’re using a social media agency, though, and they’re optimizing your various profiles across your different platforms, they need to know what to do with your LinkedIn profile so that it’s going to get the most attention and rise in the SERPs.

Basics of Company Page Optimization

When your social media agency looks at the LinkedIn profile for your company, they’re going to want to think about your audience. Who is it that’s going to be looking at your page, and what are their desires and goals going to be? Presumably, they found you because they’re looking for some of the products that your company creates, or the services that it offers.

Keywords

Keeping that in mind, your social media company will want to optimize your company page for keywords, just as they would on your website. They should brainstorm and come up with some possible words and phrases that a person might use if they were looking for the products that you manufacture. Then, they should insert them in strategic places where they become seamless parts of the copy. They shouldn’t seem intrusive or out of place, as this won’t help your Google ranking.

Links

You’re also going to need some links to your company page. Linking to your company page from your blog, website, and marketing materials is an easy SEO win, and your social media company should be able to accomplish it easily enough. They should also make sure that the LinkedIn profiles of your company’s employees are up to date. When they put your business in their work experience section, this creates another valuable set of links to your company’s page.

Relevant Content

Your Los Angeles social media company should also try to share relevant content frequently. If you publish updates from your company page, they’ll appear on your public page. That will allow Google to index it. You should always endeavor to share content with which your followers engage as well. This lets your company page rank higher in the search results.

LinkedIn isn’t so challenging a social media site if your agency uses some basic white hat SEO principles, Los Angeles. The people who visit you there might not be the same ones who are looking to pass a little time watching frivolous videos, but that can work to your advantage. The ones who see your company’s profile have money to spend. With any luck, getting them to spend some time there can lead to significant sales numbers.