If your business in Orange County is ready to take a step into a larger and more profitable world, then it goes without saying that your approach must be multifaceted. You must have a fully optimized website. Your social media feeds must be optimized, and you should be sending out messages to your followers regularly and responding when they talk about your brand.
You must also take steps to get into email marketing, and it seems as though this is the point where many Orange County businesses stall. Why should that be? It might be because they are hesitant to reach out to potential customers directly.
Crafting a Dynamic Email Marketing Campaign
When you’re building a website for your company, you don’t have to worry about personal interactions. You’re creating a landing page, product pages, etc., that you feel will interest the most people and hopefully get you some sales.
There is also an impersonal nature to your social media. You are sending out messages intended for broad consumption, not aimed at a single person. Because of this, it is almost as though many content creators for Orange County businesses have an easier time with this manner of writing. They can deal in generalities.
An email marketing campaign, though, is where things get more personal. They have to, because you’re sending an email targeted at a specific person. There’s this sense that if you get this step wrong, then you’re going to alienate a potential customer, which is indeed the truth in many cases.
Market Research
The way that you have to try and reach people through email marketing is by doing market research on them beforehand. You can try to use your social media feeds to attract some potential customers to your website, by making your posts fun and informative.
Once a person comes to your site, they can look at your products and get some awareness of your brand. They can peruse the product pages, and perhaps you’ll get a sale that way.
Even if you don’t, though, you can at least try and get the person to sign up for your newsletters. You do this by offering them a discount or rebate that will entice them to give you some personal information. Along with an email address and some other basics, you can ask them questions about their likes and interests.
Based on their answers, you craft an email marketing campaign that will appeal to them, Orange County. You know the person’s name and what they like. You can then personalize the emails that you send them, making them feel that they are valued.
The right email sent to a person can be what it takes to convince them to go from being a fan of your brand to a customer. At the same time, though, a poorly crafted email marketing campaign can be exceedingly harmful to your brand.
Make sure that your emails are free of errors and that they don’t sound like you’re trying to hard-sell the recipient. You’re trying to establish a connection with the person, and using the wrong tone isn’t going to win them over.