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How To Develop Your Brand Identity and Personality

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Pour your heart into it, because authenticity is what makes a brand personality and brand identity last.

 

To have a successful business, a compelling brand identity, and a brand personality matter. Creating a brand persona and brand identity that resonates with your vision is essential. There are several ways through which you can do it. Drive Traffic Media’s social media Los Angeles can help you achieve your goal.

 

Brand Identity

Your brand identity is the face of the brand. It is a message that the customers usually receive from the product, service, or individual. Brand identity is associated with product/service recognition. It should be a consistent message that is received by the public about your brand. The following five steps should be measured when building a brand identity.

  • Audit
  • Benchmarking
  • Planning
  • Creative development
  • Implementation

Brand Personality

Brand Personality is how the brand lives. It is a set of human distinctiveness that is recognized as a brand name. A brand personality is something to rely on.

Brand personality is defined as the human uniqueness or traits that can be attributed to a brand. Your brand needs a personality and identity to be recognized.

Let’s have a look at how you can develop a consistent brand identity and brand personality.

 

Increases awareness

Increasing awareness about your brand always strengthens your brand identity. You can do a lot of things to increase your brand awareness. It will take time because there’s no quick fix.  There are several ways which can help you improve brand awareness. Word of mouth is the easiest way to increase your brand awareness. You can also find existing influencers in your business and collaborate with them.

Another great brand building strategy is a partnership. Partner with other local business to hold joint seminars or fiesta. Support local sports teams and donate to charity events. Getting your brand plastered around fiesta and events will do big things for your brand.

 

Brand responsiveness

Brand responsiveness is a crucial consideration in consumer performance, advertising management, brand management, and strategy development. It is one of the critical decision-making facts.

Times have changed.

In a fast-paced of instant gratification and speed, there’s no place for slow. When consumers want something, they don’t wait and find a way to get it, and it is not limited to products and services only. You need to be responsive to answer your business queries, and you must be ready to answer those timely.

 

Personality is who your brand is

Just like us as humans, brands also have personalities. In a nutshell, it is the best way to create an emotional response among your target audience. A brand personality helps your consumers to feel connected to your brand in one way or the other. Here is how brand identity can help your business grow.  

 

Makes it easier to connect with the audience

Be available to your customers all the time and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their query answered, or you don’t take action on time, you could begin to lose trustworthiness.

 

Shows what you want to sell

A unique selling proposition is an integral part. A unique selling scheme lets you stand among all other market competitors and actively focus your energy on creating things that cater to your ideal group of customers.

 

Know who your audience is

Never assume your audience. Know the preferences of your audience to the bits. It will help you make significant decisions of your business from developing your content strategy to your SEO plan to your business plan.

Building your brand from the ground up, promoting, or calming a clear strategy is nearly impossible. Take some time and do your research to find your target audience. Define your audience based on parameters like age, profession, location, interests, and the gender to redefine your audience. Drive Traffic Media’s social media Los Angeles can help you define the targeted audience for your brand.

 

Don’t be afraid to be controversial

When you are trying to engage people and turn them into customers always use conversational language. Saying something conversational is perhaps is one of the last things you can do when you are trying to get people to care and like about your brand.

When you share your values, it always reveals the brand values and encourages your audience to agree with you. It is okay even if they disagree. It will help you find the right audience who are real ambassadors of your brand,  those who believe in your brand and those who buy from you.

Being potentially controversial and sharing your opinion is fine. Never hold back from sharing your ideas, views, and opinions. You may lose some of the people, but the ones who agree with you will end up liking you genuinely.

 

Sell your brand inside first

You can’t always do everything yourself.

Your employees are gatekeepers for a company’s products and services. Their hard work impacts all internal and external communication and is necessary for the image of any business. One of the most important things you can do while branding your business is efficiently branding your business within the organization.  

First, it will help your employees to have a powerful emotional connection with the services or the products that you sell. When people care about something and believe in, they become loyal and work harder to achieve the goal. Employees are always inspired and unified by a common identity and purpose.

 

Make sure you are happy with what you have launched

Before launching a brand, make sure that you are happy with what you are launching. Is your brand makes you feel proud and happy? Make sure you have an emotional connection with it. Try to build something which makes you genuinely happy. Drive Traffic Media’s social media Los Angeles can help you build an amazing brand.

Pour your heart into it, build an amazing brand, and let yourself shine through.

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Social Media

How to Earn an A+ in Social Media Marketing Techniques

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The purpose of social media marketing isn’t only to get more likes, fans, and retweets but to offer your Orange County or Los Angeles business a voice. Even though many have been using social media for many years, you may not be exactly sure where to get started on marketing your business professionally. Luckily, you are already a step ahead of the game by being on our website. As a top-rated Orange County and Los Angeles digital marketing agency, Drive Traffic Media has all the professional knowledge needed to teach you how to succeed. So why exactly do you need social media marketing to help boost your business? 

Increased Brand Awareness/Exposure

A brand is most commonly associated with a particular product and is recognized by potential customers. With social media, you can raise brand awareness so that people may perceive and learn about your product and company.

Find out more about your target market/audience.

Social media aids in profiling target consumers, their occupations, interests, what they read, what inspires them, age groups, personality traits, hangout spots, and technical knowledge. Its purpose is for you to clearly understand who you’re trying to reach, which social media platforms they favor, and what kinds of material they consume, share, and post.

Speedy customer service

In social media, speed is crucial. It enables you to make an effort to respond and listen to your consumers as promptly as possible, which has proven to be an excellent method for strengthening connections and gaining more loyal customers.

Instant feedback

Social media allows you to communicate with your customers in real time. Customer feedback helps you modify and adjust your product or service to meet your clients’ needs, which is an excellent approach to gauging customer happiness.

Opens new doors for opportunities

Nowadays, the promotion of a company’s brand is aided by social media. It is claimed to be a low-cost method of advertising that reaches a broader audience. It allows you to listen and respond positively to online interactions.

Competitive Analysis

You may learn how to effectively interact with your target consumer on social media by looking at how they interact with your competition. Analyzing the strengths and flaws of your competition is a terrific way to raise client awareness and loyalty.

Make leads = more sales.

It’s a powerful profit-boosting sales tool: Potentially used to direct you to the appropriate channel and audience, as well as to raise brand awareness and improve customer service quality. With the typical Facebook user spending 6.35 hours per month on the social site and more than 330 million monthly users on Twitter, social media is all about digitally connecting people through dialogue. Because this is where the people are, this is one of the essential places for you to go.

Brand Equity

Refers to the value of a brand based on the idea that the owner of a well-known brand name can generate more money with a less famous name. Social media helps boost your brand even though it is virtually unknown or non-existent online.

Relevance

In addition to providing you with complete flexibility to publish and communicate online, social media is the new outlet for your brand’s voice and content. Word of mouth is still a highly effective strategy for generating sales and brand awareness. At the same time, social networking sites reach a large audience and are the ideal place for an Orange County or Los Angeles marketing agency.

Do you need a premier Orange County or and Los Angeles digital marketing agency for your business? Look no further than Drive Traffic Media! Call us at (949) 800-6990, and let us make your brand shine.

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What Are The Top 4 Best Social Media Platforms for SEO?

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In terms of SEO, social media is an effective strategy. By giving your material a wider audience, increasing website traffic and exposure, enhancing the reputation of your brand, and extending the life of your content, it aids in boosting your search engine rankings. Social networking is a must if you want to promote yourself or your business. But which social media platforms are the best to use? Using our knowledge, we, as people with connections to a web design company in Anaheim, have compiled the top five social media platforms you must consider for your brand.

Facebook

Unsurprisingly, Facebook, the most popular social media platform in the world, is a sanctuary for content producers. Today, Facebook has more than 2.9 billion active monthly users, according to Statista. To maintain traction, you can efficiently distribute links to your website and ask your followers to do the same for other individuals.

Facebook‘s ability to let Google and other search engines crawl through and index specific pages is a significant benefit. Users can now quickly look up Facebook pages on search engines and read reviews because even comments on the site have begun appearing in search engine results. Sharing your content on Facebook will help you rank higher in search results and expand your audience.

Twitter

Twitter and Facebook are similar. If your readers actively engage in your content, your website could gain a lot of attention from its estimated 290.5 million global users. Twitter’s character limit of 140 is well-known. Ensure your links and descriptions are as concise as feasible to capture readers’ attention. 

However, you must watch out that you only publish high-quality content and not too frequently, since doing so can be spammy and send readers away from your content. Hashtags are another thing that Twitter is well known for, and people use these keywords to find posts quickly. To increase the searchability of your material, include pertinent hashtags in your postings. Your SEO will improve the more visible you are on Twitter, say the top web design companies in Irvine.

Pinterest

Pinterest functions as a search engine as well as a social media platform. Users can search for whatever they like here, including items they’re interested in buying, keep up with their favorite brands to take advantage of bargains and keep an eye out for new products, connect with other users and brands with similar interests, and generally just become inspired.

Make a Pinterest business account first. Because Pinterest gives more weight to users who produce unique material for themselves, having a site with your goods and services is crucial. When everything is good to go, you can begin scheduling your posts. According to reports, Pinterest users choose smaller brands and companies. If you produce thoughtful content reasonably frequently, the Pinterest algorithm will recognize you and start progressively moving up the rankings in no time. 

As long as you post reasonably well-thought-out posts reasonably frequently, the Pinterest algorithm will pick you up, and you’ll rank steadily in no time.

LinkedIn

Of all websites in the world, LinkedIn has the largest professional network. On this social networking site, job seekers can publish their resumes, look for employment openings, and companies can hire people for particular positions. LinkedIn has a trustworthy and respectable reputation that might produce social media leads due to its professionalism. 80% of B2B social media leads originate from LinkedIn, according to their marketing blog!

Increasing SEO on your company’s LinkedIn profile increases your visibility to LinkedIn users and web searchers. A quick technique to increase traffic is by including a few keywords related to your business and structuring your tagline and the section around them. For instance, a web design company in Anaheim’s LinkedIn profile may say they are specialists in local SEO, Google AdWords, and website building.

You’ve got the knowledge now, so use it!

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Social Media

Social Media Marketing Tips for Beginners

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Getting started on your social media marketing journey can be hard. With so many platforms to choose from and so many users, you can easily get overwhelmed. You need to learn the basics of it before diving headfirst.

We’re a Los Angeles social media company with lots of experience in the field. Check out our beginner’s guide to social media marketing!

  1. Know Your Objectives

Before you get ahead of yourself, ask yourself what it is you’re trying to achieve with your social media marketing strategy. Do you want to gain new customers? Do you want to build relationships with your customers? Do you want to be more visible on the platform? Knowing your objectives beforehand will help figure out what you need to do and how to do it.

  1. Know Your Demographic

Knowing your target audience is also important in social media marketing. This will determine how you’ll talk to them.

For example, there are notable differences in the way different generations speak. The older generations tend to be more conservative and family-loving, while the younger ones are more carefree and more socially aware of environmental, political, and socio-economical issues.

The social media platforms you use are also important. Facebook, Twitter, and YouTube are used by all generations, while TikTok, Snapchat, and Instagram are widely used among those under 30.

  1. Have a Schedule

Carefully plan out your schedule. This will help keep track of your posts.

Have a day for posting new content, another for brainstorming and writing, and another for responding to comments. It’s best to stagger this, so you’re updating at least once a day.

Strategize times too. Releasing content when everybody’s asleep isn’t going to be helpful. Make sure to post when traffic is high, and also account for foreign customers by checking time zones.

  1. Plan Content

You should have diverse content. This ensures everybody in your audience has something interesting to read. As a social media agency in Los Angeles, we have articles on SEO, digital marketing, social media marketing, and web design.

If it’s hard for you to churn out new content regularly, take inspiration from other articles on the web. You’re bound to discover new ideas you can turn into an article. But, always remember to never plagiarize and credit writers as necessary.

  1. Use Hashtags

Hashtags are an essential part of any social media marketing strategy. Twitter uses it, Instagram uses it, Facebook uses it, TikTok uses it… you get the drill.

We recommend using All Hashtag to help you. It shows the most popular hashtags in a category, helps you generate hashtags, and gives you data on hashtags. And it’s free!

Just remember not to get too crazy. People aren’t going to read a wall of hashtags. Also, keep them as short as possible and capitalize to separate words.

  1. Interact with Your Audience

Social media is a great way to have your customers involved in the business process.

For example, you could host a challenge on TikTok and encourage customers to complete it too. In 2019, Chipotle had a #GuacDance hashtag that challenged customers to dance for free guacamole.

Another way to get them involved is by hosting polls or surveys. Why not find out points for improvement from the customers themselves?

Finally, make your content easily shareable. People love sharing things that make them happy!

  1. Make an Effort

Take some time to proofread content, take high-quality photos and images, and release interesting content. If you’re not going to put effort into your marketing strategy, your customers aren’t going to put effort into buying from you, either.

  1. Have Some Personality

Social media is a place where people relax and have fun. Let loose a little and have some fun with your content!

If you own a makeup brand, for example, you could release “Get Ready with Me,” “My Boyfriend Does My Makeup,” or “Doing My Makeup in the Dark” videos. You could even release seasonal makeup looks that are Christmas-themed or Valentine-themed!

  1. Track Competition

As the saying goes, keep your friends close but your enemies closer. Take a look at your competitors’ hashtags, marketing strategy, content, followers, and others to be inspired. If it works for them, it should work for you, too, right?

You could also make friends with them! You can interact with each other’s posts, follow each other, collaborate, etc. It’d be nice to have somebody to rely on!

  1. Advertising Products

Don’t lose sight of what you’re doing—promoting your product.

Have them featured in your content. If you’re posting photos or videos, have the product as the star. If you’re posting content, make it relevant to what you’re selling.

Make the product page easily accessible too. You want to have visible links so customers can click and buy in an instant. Offer discounts, coupon codes, and free shipping if you can so they’ll be encouraged further.

Conclusion

Using social media is a great opportunity to expand your brand. It lets you connect with your audience and increase visibility like never before. We hope our article was helpful to you and your business, and we’re very excited to see what you come up with.

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