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How To Develop Your Brand Identity and Personality

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Pour your heart into it, because authenticity is what makes a brand personality and brand identity last.

 

To have a successful business, a compelling brand identity, and a brand personality matter. Creating a brand persona and brand identity that resonates with your vision is essential. There are several ways through which you can do it. Drive Traffic Media’s social media Los Angeles can help you achieve your goal.

 

Brand Identity

Your brand identity is the face of the brand. It is a message that the customers usually receive from the product, service, or individual. Brand identity is associated with product/service recognition. It should be a consistent message that is received by the public about your brand. The following five steps should be measured when building a brand identity.

  • Audit
  • Benchmarking
  • Planning
  • Creative development
  • Implementation

Brand Personality

Brand Personality is how the brand lives. It is a set of human distinctiveness that is recognized as a brand name. A brand personality is something to rely on.

Brand personality is defined as the human uniqueness or traits that can be attributed to a brand. Your brand needs a personality and identity to be recognized.

Let’s have a look at how you can develop a consistent brand identity and brand personality.

 

Increases awareness

Increasing awareness about your brand always strengthens your brand identity. You can do a lot of things to increase your brand awareness. It will take time because there’s no quick fix.  There are several ways which can help you improve brand awareness. Word of mouth is the easiest way to increase your brand awareness. You can also find existing influencers in your business and collaborate with them.

Another great brand building strategy is a partnership. Partner with other local business to hold joint seminars or fiesta. Support local sports teams and donate to charity events. Getting your brand plastered around fiesta and events will do big things for your brand.

 

Brand responsiveness

Brand responsiveness is a crucial consideration in consumer performance, advertising management, brand management, and strategy development. It is one of the critical decision-making facts.

Times have changed.

In a fast-paced of instant gratification and speed, there’s no place for slow. When consumers want something, they don’t wait and find a way to get it, and it is not limited to products and services only. You need to be responsive to answer your business queries, and you must be ready to answer those timely.

 

Personality is who your brand is

Just like us as humans, brands also have personalities. In a nutshell, it is the best way to create an emotional response among your target audience. A brand personality helps your consumers to feel connected to your brand in one way or the other. Here is how brand identity can help your business grow.  

 

Makes it easier to connect with the audience

Be available to your customers all the time and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their query answered, or you don’t take action on time, you could begin to lose trustworthiness.

 

Shows what you want to sell

A unique selling proposition is an integral part. A unique selling scheme lets you stand among all other market competitors and actively focus your energy on creating things that cater to your ideal group of customers.

 

Know who your audience is

Never assume your audience. Know the preferences of your audience to the bits. It will help you make significant decisions of your business from developing your content strategy to your SEO plan to your business plan.

Building your brand from the ground up, promoting, or calming a clear strategy is nearly impossible. Take some time and do your research to find your target audience. Define your audience based on parameters like age, profession, location, interests, and the gender to redefine your audience. Drive Traffic Media’s social media Los Angeles can help you define the targeted audience for your brand.

 

Don’t be afraid to be controversial

When you are trying to engage people and turn them into customers always use conversational language. Saying something conversational is perhaps is one of the last things you can do when you are trying to get people to care and like about your brand.

When you share your values, it always reveals the brand values and encourages your audience to agree with you. It is okay even if they disagree. It will help you find the right audience who are real ambassadors of your brand,  those who believe in your brand and those who buy from you.

Being potentially controversial and sharing your opinion is fine. Never hold back from sharing your ideas, views, and opinions. You may lose some of the people, but the ones who agree with you will end up liking you genuinely.

 

Sell your brand inside first

You can’t always do everything yourself.

Your employees are gatekeepers for a company’s products and services. Their hard work impacts all internal and external communication and is necessary for the image of any business. One of the most important things you can do while branding your business is efficiently branding your business within the organization.  

First, it will help your employees to have a powerful emotional connection with the services or the products that you sell. When people care about something and believe in, they become loyal and work harder to achieve the goal. Employees are always inspired and unified by a common identity and purpose.

 

Make sure you are happy with what you have launched

Before launching a brand, make sure that you are happy with what you are launching. Is your brand makes you feel proud and happy? Make sure you have an emotional connection with it. Try to build something which makes you genuinely happy. Drive Traffic Media’s social media Los Angeles can help you build an amazing brand.

Pour your heart into it, build an amazing brand, and let yourself shine through.

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4 Smart Social Media Management Tips To Rule The Digital World

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Managing social media accounts is an ongoing task. In more than a decade of its existence, social media has changed from a selective splurge to a mandatory investment.

Social media brand building in Orange County is about, “build, nurture, and attract customers, and they may stay and stay forever.”

That’s right! Social media is a place where if you want to rule and let people stay, you have to build your authority, give full play to your jurisdiction, and get people smartly involved.

On average, 7 out of 10 people have a social media account. Users spend more than 2 hours per day on social media.

Social media in Orange County is a great resource to attract your target audience. If you are not participating in social media platforms, it will lead to ineffective marketing strategies.

If you crave a social media strategy, read on. Below are the social media management tips in Orange County that will help you control the digital space.

1. Organize your goals. Get things done

To launch your social media strategy, having a solid plan, goals, and objectives is essential. When properly combined with your marketing goals, social media marketing can be an active part of your overall marketing strategy.

Do you want to achieve your goals? Writing those goals is critical. According to recent research, if you write down your goals, you are 30% more likely to succeed. In some studies, this number is as high as 40%.

Here is what you can do:

  • Set deadlines for what you want to achieve.
  • Make use of numbers. 
  • Make your goals wise
  • Measurable
  • Achievable
  • Relevant
  • Timelimit

2. Know your audience

For online business success, all you need to do is interact and connect with your audience.

But before you do, you should know who your audience is. What are their desires and needs?

How to understand your target audience?

  • Dig into their demographic details and study them carefully.
  • Comment on different blogs with similar audiences.
  • Elegantly respond to comments/questions you receive on all social media channels.
  • Survey to understand the pain points of your audience.
  • Collect real-time feedback.
  • Participate in forum discussions for specific audiences.

3. Create content carefully

The power of social media depends on the ability of your content. Crafting social media content is critical. Content is everywhere. If your content is good, no one can stop you from winning. If your content cannot create that bling, you will have nowhere else to go.

But before you start creating and publishing content on all social media channels, it’s essential to understand what each network does.

4. Promotion is the key to success

No matter how awesome your content is, it’s useless if it’s not noticed. Promoting your content smartly can enable you to win in this digital age. If it’s developed well, you’ll watch the show.

You can use automated tools, such as Senator, to help you manage your social media platform well. With Senator, you can-

  • Pre-plan your posts on social media
  • Control the type of content posted
  • Weekly, weekly, monthly release
  • Automate social media publishing tasks
  • Publish content on different platforms
  • Detailed tracking results
  • Efficiently manage multiple social media accounts

Also, you should support and focus on cross-promotion, working with significant influencers in specific market segments/industries to host competitions.

Expanding your network and reaching potential customers are the two main goals of social media marketing. If you want to get success, you need to pull up your socks and start walking out of the comfort zone.

  • You need to set goals and start working towards them.
  • Once you have set your goals, next, you need to understand your target audience.
  • You are crafting social media content. Open your mind, keep your thoughts moving forward, work towards innovation, and stand out in entertainment.
  • Promote your content smartly and powerfully. After all, this is the key to your success.

These are some important and vital social media management tips you need to practice and follow strictly.

Do you want to share other tips? You can share your suggestions in the comments section below.

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Social Media

A Simple Step-by-Step Guide to Social Media Marketing

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We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities. 

In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.

In this social media marketing guide, I will walk you through the most popular social media platforms.

We will start with the biggest beast: Facebook.

 

Facebook

As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.

But they quickly realized the potential of the site.

After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006. 

Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising. 

For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.

 

Google+

Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?

Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.

Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.

 

Instagram

Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.

It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.

 

YouTube

Does anyone still remember the old player Google Video?

Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).

Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!

 

LinkedIn

LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles.  The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.

 

Reddit 

Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description. 

Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.

 

Snapchat

I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.

I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.

The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).

 

Pinterest

Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.

Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.

Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.

According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.

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Things You Need To Know About the Instagram Creator Account

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Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account.

Instagram launched this option in early 2019 as an alternative to business accounts, and social media companies Los Angeles have implemented it for the first time.

What is the difference between an Instagram Creator profile and a regular business profile? Are all new features worth switching? Please read it carefully to find out the answer.

 

What is an Instagram creator account?

Formerly, Instagram provided access to creator account functionality for any profile with more than 10,000 fans.

This tells us two things:

Instagram hopes to intensify its efforts on those who influence it. 87.1% of the influencers said that Instagram is their top social media platform. 

Instagram recognizes that influencers play an important role in their applications and now want to attract more influencers so that they can keep the valuable content there.

Instagram wants to separate businesses from influential companies. Creator profiles include specific features and tools that specifically cater to those who are not dependent on more traditional business models. 

Instagram targets individual user creator profiles. If you convert your account, the app will say that the creator profile “is best for public figures, content producers, artists, and influencers.”

 

Instagram Creator Profile vs Instagram Business Profile

Since the creator profile contains all the features, there is no real reason to keep the business profile – unless you use third-party planning and analysis tools to simplify Instagram management.

Social media companies Los Angeles reveals that currently, the Instagram API does not support publishing from the creator account.

However, if you are a branded individual and you want to promote on Instagram without having to schedule content in advance or manage multiple accounts from one dashboard, then it may be worth converting. 

You’ll get a more detailed analysis, not to mention the flexibility to control your inbox and how to build a brand for your account.

 

How to switch to a creator account

  • You have a large dedicated followers list.
  • You want to have more data to create more engaging content.
  • You want better control over your messages, filters, and contact information.

 

Congratulations! You are ready to switch to the creator account. Let us now take a look at the steps to complete this step.

 

Step 1: Go to your settings

  • On your profile, click on the hamburger menu in the top right corner. After that, go to settings, which is at the bottom of the menu.
  • Set Gear Instagram Profile
  • From your settings menu, choose Account.
  • Instagram Creator Profile Account Button
  • Select Switch to Pro account at the bottom if you have a personal account. However, if you have a business account, select switch to the creator account at the bottom.
  • “Switch to professional account,” button. 
  • You will see this menu if you switch from a personal account.
  • The choice between creator account and corporate account
  • Select the “creator” box and go to the next step.

 

Step 2: Create your account

  • Select your category label from the list.
  • Choose the label that best describes you and your brand. Click next.
  • You can then choose to link to the Facebook page. If you want to link one, choose from the list they provide. If you don’t want to, that’s okay! Just click “Skip” and continue to view your contact information.
  • Here you can choose whether or not to show you the ability to contact you on your social media profile. Select the option you want. You can change it at any time.
  • Once you do this, then hey! You have created an Instagram creator account. Awesome!

 

Step 3: Check out your new features

  • First, explore your new insights by clicking on the hamburger menu in your profile.
  • Then click on Data Insights.
  • Insights button in Instagram Creator profile
  • From here on, the app will display all your new insights into three tabs. The first is the content tab. This will show all the posts you posted this week and their performance.

 

Instagram Creator Profile Insights

  • Next, you can use the Events tab to show interactions with your profile, as well as the number of times you found your posts and profiles last week.
  • Instagram Creator Profile Insights “Events” tab
  • Finally, there is the “Audiences” tab. It will show you all the demographic information about your followers.
  • Instagram creator profile insights “Audiences” tab
  • In your message, you can see the new regular inbox where you can keep your messages.

 

Explore your new Instagram creator profile with the help of social media companies Los Angeles and get familiar with new features, metrics, and insights.

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