Are you ready to turn your idea into reality and launch the next hottest product? You have already done the heavy lifting, now all you have to do is just put your product out there, right?
Well, not really!
The truth is that knowing how to launch your product is probably the hardest part of product marketing, but social media marketing Los Angeles can make it easier for you!
The way you launch you launch your product and how you market it can be different. Today, we will share five proven marketing strategies to achieve ten times your normal product launch efficiency.
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Expand brand awareness through viral referral activities
Long before the digital marketing era, every company relied on good old-fashioned advertising and word-of-mouth to attract new customers to use its products.
If existing customers liked a product, they will spread positive feedback and encourage new customers to try it.
Viral referrals operate under the same basic rules. They go one step further, however, by encouraging existing customers to promote the dissemination of information and attract new customers.
DropBox, Uber, Lyft, and Robinhood are the leading examples of these viral activities, as these companies grow by providing perks to their users for referrals.
For example:
- Uber offers free rides for anyone who gets any friend or family member to sign up
- If you refer a friend to sign up for an account, DropBox will provide more free storage
- Robinhood has a unique approach but also had one million users before it was launched
First, they invite potential users to access their private beta. From there, the user is granted access to the login page, which then asks you to enter details such as your email address.
It then allows people to gain access to the service on the waiting list, with the more these people share invitations with other users, the higher they climb on the waiting list.
If your product is useful, people will want to use it. Social media marketing Los Angeles suggests you to give your customers a reason to share your products with their friends, and they will.
To pre-launch your product through a referral program, Viral Loops has a useful tool that you can use.
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Develop an alliance plan to get the most benefit
If you are willing to give up a percentage of each sale, you can let bloggers promote your product to your target audience.
Affiliate programs, such as sharing sales and influences, let you launch a program where bloggers can earn small commissions for each sale they generate.
Affiliate marketing is an easy way to drive traffic to your website and attract new customers to make purchases.
But one thing to consider before signing up is profitability.
Before entering affiliate marketing, calculate how much profit each sale will bring. Make sure that the commission you provide is lower than the profit you get from sales. Otherwise, the sale may end up spending your money instead of making money for you!
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Increase your visibility with a successful Product Hunt launch
When launching a product, it’s best to promote it to everyone you know, which is where Product Hunt comes in handy!
You can get the email addresses of your connections on LinkedIn and then spread emails regarding your new product launch. You can also contact people who are looking for products on Twitter and ask them to check out your product hunt release.
Reach out people on your social network by sending them a DM (direct message).
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Dig out dozens of competitors’ customers (less than an hour)
The best way to find potential customers is to target customers who use similar services and find ways to steer them away from the competition.
There are several ways to do this:
First, visit the competitor’s Twitter page and extract their fan list. In Chrome, you can export a full list of these followers using tools like Link Klipper.
You can also use the process outlined in the Twitter Leapfrog method to create custom tweets to select individuals. You can then offer exclusive offers to these people to try out your products before others.
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Drive sales through external product reviews
These external product reviews can drive sales exponentially, but some work is required to get these comments.
One way is to offer free products or payments to bloggers in your industry.
Look for bloggers with a history of honest reviews in exchange for products like yours. To complete this operation, you must first identify these bloggers.
Enter the following in Google: inurl: a review [competitor name]
Promote sales through external product reviews for viral marketing or run a search on google for the competitors looking for viral marketing skills
This search will extract a large number of sites with written comments about your competitors. However, you need to filter these results to find the most relevant ones.
Once you have identified the bloggers you want to associate with, it is recommended that you send them a request asking them if they would consider writing a review about your product.
The reason this approach is so important is that many bloggers who try your product will eventually link back to your site in their comments. It will help you rank higher in search engines when the most likely customers search for you.
Google has strict standards for any form of payment, which leads to do-follow links. Nofollow links can still help your site and protect you from Google’s penalties.
Knowing how to deal with viral marketing campaigns is a significant asset. With these tips and tricks, you can increase your product launch time by a factor of 10 or more! So what are you waiting for? Reach out social media marketing Los Angeles for the support and guidance.