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The Connection Between Landing Pages And Social Media For Businesses




If your Orange County business is relying on social media to spread the word of your products and services, then you should feel confident that you can compete in your niche, since social media is one way for you to locate those who are likely to be interested in your products.


As you use your various platforms to talk about what you have to offer, though, make sure that you are not neglecting your website, particularly your landing page. There is a direct correlation between the quality of your landing page and how many sales you get, Orange County companies, and if your social media profiles are directing potential customers to a sloppy landing page, those conversions are going to slip through your fingers. These are the aspects of your landing page on which you need to be focused.


Laser Focus on Your Goal


You want people who come to your landing page to do a specific thing. That might be to buy one of your new products, or you may wish for them to submit an opt-in form in the case of lead generation.


Your landing page needs to be entirely geared toward getting your visitors to complete that one task. That’s the one thing that you should be talking about, and it’s the only reason your landing page should exist. It is this sort of single-minded focus that leads to sales, or whatever else is your goal.


Vital Info Above the Fold


When your social media feeds send someone to your landing page, Orange County companies, the new arrival should also be able to see all the most critical information before the fold, the bottom of the page where they need to scroll down.


Any information that is lower than the fold cannot be seen as easily, so you want to move the most important messages up, while the aspects of the page that are less vital can be pushed down.


Your Headline Should be Irresistible


The headline when someone shows up on your landing page should also be sure to answer the question “what’s in it for me?” This could be considered the issue in copywriting that you’re always trying to address, assuming your goal is sales.


Your headline should be concise and clear. It should address the pain point for the consumer, and tell how it will alleviate it. You can talk more about the product in the copy further down the page, but for the headline, you need to perfectly encapsulate the reason the person will want to buy from you.


Your social media feeds should draw people in, Orange County businesses, but if what they’re being drawn toward does not appeal to them, then they won’t want to spend any of their money. Your website and social media must work in tandem. If only one is optimized and the other is not, you are doing yourself a disservice.  


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Social Media

How To Develop Your Brand Identity and Personality





Pour your heart into it, because authenticity is what makes a brand personality and brand identity last.


To have a successful business, a compelling brand identity, and a brand personality matter. Creating a brand persona and brand identity that resonates with your vision is essential. There are several ways through which you can do it. Drive Traffic Media’s social media Los Angeles can help you achieve your goal.


Brand Identity

Your brand identity is the face of the brand. It is a message that the customers usually receive from the product, service, or individual. Brand identity is associated with product/service recognition. It should be a consistent message that is received by the public about your brand. The following five steps should be measured when building a brand identity.

  • Audit
  • Benchmarking
  • Planning
  • Creative development
  • Implementation

Brand Personality

Brand Personality is how the brand lives. It is a set of human distinctiveness that is recognized as a brand name. A brand personality is something to rely on.

Brand personality is defined as the human uniqueness or traits that can be attributed to a brand. Your brand needs a personality and identity to be recognized.

Let’s have a look at how you can develop a consistent brand identity and brand personality.


Increases awareness

Increasing awareness about your brand always strengthens your brand identity. You can do a lot of things to increase your brand awareness. It will take time because there’s no quick fix.  There are several ways which can help you improve brand awareness. Word of mouth is the easiest way to increase your brand awareness. You can also find existing influencers in your business and collaborate with them.

Another great brand building strategy is a partnership. Partner with other local business to hold joint seminars or fiesta. Support local sports teams and donate to charity events. Getting your brand plastered around fiesta and events will do big things for your brand.


Brand responsiveness

Brand responsiveness is a crucial consideration in consumer performance, advertising management, brand management, and strategy development. It is one of the critical decision-making facts.

Times have changed.

In a fast-paced of instant gratification and speed, there’s no place for slow. When consumers want something, they don’t wait and find a way to get it, and it is not limited to products and services only. You need to be responsive to answer your business queries, and you must be ready to answer those timely.


Personality is who your brand is

Just like us as humans, brands also have personalities. In a nutshell, it is the best way to create an emotional response among your target audience. A brand personality helps your consumers to feel connected to your brand in one way or the other. Here is how brand identity can help your business grow.  


Makes it easier to connect with the audience

Be available to your customers all the time and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their query answered, or you don’t take action on time, you could begin to lose trustworthiness.


Shows what you want to sell

A unique selling proposition is an integral part. A unique selling scheme lets you stand among all other market competitors and actively focus your energy on creating things that cater to your ideal group of customers.


Know who your audience is

Never assume your audience. Know the preferences of your audience to the bits. It will help you make significant decisions of your business from developing your content strategy to your SEO plan to your business plan.

Building your brand from the ground up, promoting, or calming a clear strategy is nearly impossible. Take some time and do your research to find your target audience. Define your audience based on parameters like age, profession, location, interests, and the gender to redefine your audience. Drive Traffic Media’s social media Los Angeles can help you define the targeted audience for your brand.


Don’t be afraid to be controversial

When you are trying to engage people and turn them into customers always use conversational language. Saying something conversational is perhaps is one of the last things you can do when you are trying to get people to care and like about your brand.

When you share your values, it always reveals the brand values and encourages your audience to agree with you. It is okay even if they disagree. It will help you find the right audience who are real ambassadors of your brand,  those who believe in your brand and those who buy from you.

Being potentially controversial and sharing your opinion is fine. Never hold back from sharing your ideas, views, and opinions. You may lose some of the people, but the ones who agree with you will end up liking you genuinely.


Sell your brand inside first

You can’t always do everything yourself.

Your employees are gatekeepers for a company’s products and services. Their hard work impacts all internal and external communication and is necessary for the image of any business. One of the most important things you can do while branding your business is efficiently branding your business within the organization.  

First, it will help your employees to have a powerful emotional connection with the services or the products that you sell. When people care about something and believe in, they become loyal and work harder to achieve the goal. Employees are always inspired and unified by a common identity and purpose.


Make sure you are happy with what you have launched

Before launching a brand, make sure that you are happy with what you are launching. Is your brand makes you feel proud and happy? Make sure you have an emotional connection with it. Try to build something which makes you genuinely happy. Drive Traffic Media’s social media Los Angeles can help you build an amazing brand.

Pour your heart into it, build an amazing brand, and let yourself shine through.

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Social Media

Why Brand Discovery Is Important





Brand discovery is an art, and the art of scaling your business takes some mastery!


Imagine rushing through every single day, putting tens of hours of efforts straight, as a result, getting exhausted both emotionally and physically. Sounds like a hard job, right? I have been through all this, ah poor me. Reason?! I DIDN’T focus on my brand first until my coach made me realize that the process works another way around.

They say success is 80% mindset and 20% strategy, and I agree with that! If you want to build your brand via social media, our social media Orange County services can help you out with that.


What is a brand

A brand is a way in which a company, association, or individual position its product in the market. It helps you distinguish your service, product, or concept from all the existing ideas, products, or services that prevail in the market. Branding is the process of creating and disseminating a brand name.


Brand Discovery

Discovery is the first stage of the customer journey. It’s the instance when consumers first come in contact with a new brand, its products, and services whether through your social media platforms or any other source. If you are based in Orange County, you can reach out to us to have an initial consultation about your brand.    

Brand discovery is the process of knowing your brand at a deeper level. It is all about finding out who we are at the core, whether as a personal brand or business. Everyone thinks they know who they are as a brand until they take a step back and look rationally.

Whether you have a product or service, your business will have to go through branding at some point, and usually more than once. However, effective branding means planning a viable strategy while keeping the big picture in mind.


Why is brand discovery important?

Discovery is versatile and is one of the essential things in building your brand or product. Ranging from full brand discovery to analyzing a single campaign, it plays a vital role. Brand discovery includes the following things.

  • Who are we? Everyone thinks they know who they are as a brand until they take a step back rationally.
  • Who do we say we are? It is essential that the message we deliver to the audience is aligned with our business goals.
  • What is the outside world’s insight about us?

The following are the critical steps that will help you get clarity in your branding your business:

If you don’t have a clear plan or strategy, it’s hard to achieve the main objectives. The same holds true for marketing too. Businesses need to know marketing goals. Many marketers are so thrilled about the details of the tactics that they don’t see the big picture.

Below are the three essential marketing tips to ensure consistent brand discovery.


3 Significant marketing tips to ensure constant brand discovery

  1. Get a new projection and customers. Regardless of the industry specialization, continuously attract new predictions and convert them into buyers. The reason is, even the most reliable customers eventually stop buying during the weak financial times. To avoid unseen circumstances, attainment of new customers must be a part of your on-going plans.
  2. Drive new sales from current customers in terms of buying more of the same product. Acquiring customers is costly from a marketing viewpoint. Therefore, it’s critical to make the most of the revenue potential of each customer for where they were sourced.
  3. Reactivate the former customers who already know the firm and have stopped buying from you for one reason or another. It’s important to understand those reasons so you can make compensation for any miscommunications or poor service.


Adapt the tips to develop your brand

It’s difficult to allocate a monetary value to a brand. However, no matter how insubstantial brand equity may seem, a strong brand reaps significant business benefits from:

  • Awareness
  • Credibility
  • Reputation
  • Customer satisfaction

Those benefits serve as gear to the marketers to attract a mindful customer who wants to buy from a brand high in value.


Learn where you should start

Learn where you should start. For example, when introducing a startup in Orange County, one needs to think about building the brand almost from zero. Whether it’s a business name, logo, color palette, website, social media strategy, or other marketing technique.

Building a brand from the very start is simple as long as it keeps “the three C’s in mind, clarity, consistency, and constancy. That means construction of a clear, rational story that does not contradict it or your business operations, and then disseminate that story far and wide to your target audiences.

Once you have your brand strategy in hand, the social media Orange County services of Drive Traffic Media can help scale your business to the next level.

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Social Media

6 Powerful Ways To Make Money On Pinterest





Besides being a visual social media platform that a majority of people adore, it is a powerful tool. You can share images about your ongoing projects, the goods as well as services you are selling, and to visually find new passions as you click through the images other Pinterest users have posted.

Social media Orange County likes to think of Pinterest as a giant web-based pinboard, or old school bulletin board that has now gone digital. Although saying that, some kudos needs to be given towards the amazing organization function it has compared to the old fashion ways of bookmarking or saving the favorite things you see whether it was from a newspaper or magazine.

Now with Pinterest, you no longer need to tear out an image or recipe from a book and save it in a dark place in your drawer. It works on the same principle, but allowing the user to ‘pin’ or save images they found on a website, or instead from Pinterest itself. They are pinned to various boards, that are used to categorize the user’s image collections. When the user wants to make that chicken casserole they saw earlier, they can just go to the board the recipe is under and easily click on the casserole image. It will open in a new tab to where the recipe originated on the web.

Pinterest is also a social network that allows users to interact with one another by commenting, liking, resaving another person’s things and private messaging with one another. What many people do not know is that Pinterest is a very powerful tool that you can earn money from. How can you do that? Social media Orange County shows us how in the following methods below:


Chase Your Passion, Find An Audience And Sell To Them


Your passion could be something that people are willing to spend money on. If you are a health freak, love to eat right and exercise, then create a Pinterest account and boards that will attract this audience. Bring followers to your boards, and create a mailing list. There are some enthusiastic Pinterest users that have more than a million followers. However, do not think you need that many to sell to your audience. Obviously, the more you have the more consistently you will bring in an income. If selling your own goods is not your game, do not sweat. Many marketers look out for Pinterest accounts with thousands of followers, so they could approach you with an offer.


Select A Company To Get Behind Of, And Request Them To Sponsor You


Focus on a group, and find your Pinterest audience as mentioned above. Once that is established, choose a company that offers products that you think your audience would find useful and worth handing over their money for. Again as an example, if you have a health audience, get in touch with companies that sell health supplements, or probiotic drinks. To convince the companies you have approached to take you on, have your Pinterest statistics on hand and do not be shy to ask for a sponsorship. Make a deal with them that involves using their branding on your account for a year.


Advertise Affiliate Products


There are companies out there that want someone who will promote their products for a small commission on the amount of the sale. Search around for companies that sell products that fit within your audience to advertise, and join up as an affiliate. After that, promote the products on your boards, using the affiliate links. If you use the URL-shortening service Bitly to handle your links, you can track your pins and boards for the number of times people have clicked on them. Keep in mind that Pinterest sometimes intervenes and goes against affiliate marketing spammers. If this happens to you, link your pins to your own website where you will not be bothered for using affiliate links.


Use SEO Planning To Get Noticed On Pinterest


It goes without saying that if you want to make money on Pinterest people have to be able to find your pins and your boards. Therefore, using SEO strategies can help you get the attention you want on Pinterest as well as search engines. Start with your about profile. There is an allowance of about 200 characters, which is about 50 words, so make it count. Apart from being clear and detailed, use the keywords you expect searchers in your niche use. Additionally, do not forget to use SEO on your pins, You have 500 characters, which is 100 words to create a description. So, take advantage of that to add keywords and links. Social media Orange County suggests trying to add the keywords naturally, so they do not sound spammy.


Start Re-Pinning Other People’s Pins To Gain An Audience And Make Coin


Keep in mind that Pinterest is a social network, so to get people to re-pin your pins you have to make sure to stay active. Get into the habit of pinning other people’s pins, especially those people who are in your target audience. Eventually, they will begin to notice you, and might even start following one or more of your boards.


Make Bank By Teaching Pinterest Strategies To Others


Pinterest is always growing and evolving, and another industry has built around it with developers creating tools to help Pinterest users. After you have gained the experience and confidence of using Pinterest, try making money by offering teaching strategies to others, For instance, you can create e-books and courses that teach what you have learned.

So do not hesitate any longer to start using Pinterest. It is totally free to sign up and as shown above, is an effective and fun way to make money online whether it is on a full or part-time basis.

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