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These Social Media Trends Should Get All Your Focus In 2019

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We are into the new year 2019, and with it comes a great deal of promise for your business, Los Angeles companies. If you saw record sales numbers in 2018, this is your chance to build on those. If you didn’t quite reach the business goals that you set for yourself, this is a new opportunity to try and push past your old boundaries.

 

Social media is going to play as big a part in your sales strategy in this new year as it did in the previous one. What’s vital is that you have your finger on the pulse of what’s happening with various platforms, so you know how best to land some new customers.

 

These are some areas in social media on which you should be focused as you ease yourself into the new year.

 

Can You Feel the Love?

 

Showing love to your followers via social media is something that you need to do if you want to inspire brand loyalty and get them to buy from you, Los Angeles companies. This means responding quickly to complaints, questions, and concerns that they have, and doing so in a way that seems genuine, and not like you’re merely paying lip service to them.

 

If you want to elicit a lifetime commitment from your followers, you need to engage with them using the right tone, and you need to be active in their communities. You’ll need to do some research to determine what is most important to your fans, and then figure out how to tailor your services and products to address those needs.

 

Authenticity

 

When Los Angeles companies use social media this year, they need to strive for authenticity like never before. That means you need to avoid any corporate-sounding language when you post on your platforms. You need to show behind-the-scenes aspects of product manufacturing, and anything else you can think of that demonstrates transparency.

 

The idea is to let your followers in. If they feel like they have been privy to every part of how a product gets made, then they will be more likely to want to purchase it.

 

You can also make one-minute videos to feature on your social media feeds that you feel best encompass what tone you’re trying to go for with your brand identity. Videos of this length get lots of engagement, because virtually no time commitment is required to watch them. If you can come up with a batch of them that you feel humanizes your company, they can prove exceedingly valuable if you roll out a new one every few days.

 

Work with Micro-Influencers

 

You are also likely to find some success if you partner with micro-influencers. These are social media users who don’t have the enormous followings of some of the best-known names in your niche, but they are up-and-comers who have smaller, highly energized fan bases. If you can form relationships and get an endorsement for your brand from several of these, it might prove to be as valuable as enlisting the help of the better-known mega-entities.

 

Social media in 2019 is all about trying to make personal connections, and your Los Angeles company should realize that if you want to keep your fans interested in your products and what you have to say.

 

Put careful thought into the content that you send out. A regular posting schedule but mindless messaging is not going to do you the same amount of good as it might once have done.  

 

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Social Media

How To Set Up Your Pinterest Profile?

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If your Orange County company is not yet using Pinterest for the promotion of your brand, then you should talk to a social media agency about setting up an account for you.

 

While Pinterest doesn’t get the engagement numbers of some of the other social media platforms in existence, there is a dedicated group of users that you can find there any day of the week, and they have money to spend. Your social media agency can start letting them know about your brand by following these simple steps.

 

Setting up Your Profile

 

First, your agency needs to go to the Pinterest for Business page, where they can click on “join as a business.” They will then need to enter your website, business name, password, and email address. Next, they will select the category into which your business falls. Your choices are institution/nonprofit, online marketplace, local business, other, retailer, brand, public figure, or professional.

 

Make sure that they read the terms of use carefully before making your account official if they haven’t set one up before. Ideally, though, you should be using an Orange County social media company that already has extensive experience with Pinterest and other platforms.  

 

Completing the Profile

 

That’s the bare bones of what your agency needs to do, but they’ll still need to flesh out your account so that it is uniquely your own. They’ll need to complete the “about you” section, add your business location, then save your settings.

 

They’ll then need to select an image for your brand. The one they choose should epitomize what you feel your company is all about. If you have a logo, it makes sense for that to be your featured image. If you haven’t created one yet, select a picture that lets the audience know what you stand for, an expression of your core beliefs or personal style.

 

Your agency will also want to confirm your website, Orange County. This will boost the rankings of your pins in search results. From settings, they’ll need to go to the profile section and click “confirm website.” Then, they should copy and paste the provided text into the HTML of the index page for your website.

 

Now you and your agency are ready to start using your new Pinterest account. With any luck, you’ll be able to grab the attention of your audience, and you can quickly create some positive word of mouth. There’s an entire artistic community that loves Pinterest, and there’s no reason that it can’t be the place for you to grow your brand exponentially.

 

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How To Monetize Pinterest

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There can be no argument at this point that the companies in Los Angeles that are set up for success are the ones that are experts at using social media. If your company hasn’t learned how to step up its social media game, then this has to be the year that changes. If you’re still unsure how best to use platforms like Twitter, Instagram, and Facebook, then you may need to bring in a social media agency to help you.

 

Of the various platforms that are in use at this point, though, it’s Pinterest that remains the one with one of the most dedicated fan bases. That’s because there’s an artistic aspect to it that is absent from many of the others, even though just about every social media platform has some visual element. Pinterest is about artistry, though: it allows people to create design elements through pictures that fascinate, captivate, and stir the emotions. The smartest Los Angeles companies are the ones who have figured out how to monetize that.

Creating the Iconic Image

 

Think about certain images that have become a part of history, of Americana. Perhaps you’re thinking of that photo that was taken after 9/11, of the American flag being raised again through the smoke and the ashes. Maybe you’re thinking of the shot of the sailor kissing the female stranger in Times Square signaling the end of World War II.

 

These images have nothing to do with branding or advertising, but they illustrate the power that a picture can have over people. Social media is meant for sharing, and Pinterest is the medium through which you can reach the followers of your Los Angeles company and speak to them like never before. You can do so with a minimum of words, but words aren’t needed. Images are what triggers the imagination and allow an emotional connection to be formed, and that connection, as most companies already know, is what convinces a person to buy.

 

Think Creatively

 

Coming up with iconic images, of course, is no easy thing. You need to think about whether you should go for simplicity or something elaborate. Do you want to feature your products in the shot, or do you want to focus on some aspect of the creation process? Do you want to leave your products out of the image entirely and focus on some other element that you feel conveys the sensibility of your brand and what you’re trying to conjure in a customer’s mind?

 

To strike gold with Pinterest is very much possible, but it’s by no means easy, Los Angeles companies. If it were, then every image would go viral. Regardless of whether you decide to brainstorm on your own or if you bring in a social media agency to help you with this endeavor, you can increase your sales significantly if you use Pinterest to the best of your abilities. If you can come up with that one shot that mobilizes your entire fanbase and even those outside of it, there’s no telling how much it will benefit you.

 

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How Important Is It to Know How to Craft an Instagram Bio?

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If you’ve got an Orange County business and you’re getting more into the social media marketing game in 2019, then one of the platforms that might deserve your attention is Instagram. Companies are coming to understand the value of Instagram as a platform toward which an entire generation of young trendsetters is gravitating.

 

But how can you set up the perfect Instagram profile for your business? Is there a particular code that you have to crack that’s going to get you the most attention? Are there certain commonalities and features shared by the most successful Instagram profiles?

 

The Bare Necessities

 

You could make the argument that the Instagram profile for your Orange County business needs to accomplish certain things, and whether you’re crafting your profile yourself or you’ve hired a social media marketing agency to do it for you, here’s what should be included.

 

Your bio needs to drive valuable actions by the viewer. Those might include registering for an event, viewing or sharing your content, or going to your site to make a purchase. The bio should make your target audience understand and appreciate what makes your brand valuable to them. It should showcase the personality of your brand, and it should match the voice and style of each of your other social media platforms. There should be a way for users to get in touch with you, and essential information about your businesses should be highlighted and easy to identify.

 

Limitations

 

What you should keep in mind, Orange County, is that your Instagram bio only allows you 150 characters and a single external link. Your username can be customized separately, and you get another 30 characters there.

 

It is fundamental social media marketing for you to take advantage of every one of those characters since you get so few of them with which to work. It stands to reason that the external link should be to your business website, but either you or your social media agency should take great care as you set up the rest of your bio. Keep in mind all of the objectives that we just mentioned. You’re looking to accomplish each of those, and doing so can be a challenge.

 

It helps to look at the Instagram profiles for both other businesses and individuals who are successful using the platform. See if you can identify any commonalities in their profiles, and borrow some of their ideas. You want to make your profile uniquely your own, but there is no harm in getting inspiration from formats that have a proven record of success.

 

Instagram is a social media platform that you can use to generate a lot of positive buzz for your Orange County business if you use it correctly. If you have shied away from setting up a profile for your company before now, stop hesitating. Other companies are making headway with Instagram, and there is no reason that you can’t do the same.

 

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