Connect with us

Social Media

What’s On The Horizon For Social Media Marketing In Orange County?

Published

on

What’s-New-In-Social-Media-Marketing-In-Orange-County

As we approach the second quarter of 2019 in Orange County, some businesses are still struggling to surge ahead with their social media marketing efforts in the way they wanted to this year. It’s a challenge, certainly, as lots of other companies are trying to do exactly that same thing.

 

Part of what will allow you to market to your audience successfully, though, is to understand where social media is heading. Some of the newness of the various platforms has worn off, and merely posting regularly with your company name as a hashtag is not going to get the job done.

 

You need to be creative and strive above all else to make those personal connections with your followers that are the first step toward repeat business and brand loyalty. As you endeavor to do so, be aware of these trends.

 

Subtlety in Marketing

 

You want to learn as much about your social media followers as possible because the more you know, the better you can profile them, and the better you can profile them the more targeted your ads can be.

 

However, there is an interesting paradox as it relates to this whole business. Even though the social media followers for your Orange County business know that you’re a for-profit company that wants to sell them things, it’s almost as though they want you to pretend that isn’t the case. In other words, they want to be marketed to while you disguise what it is that you are doing.  

 

If you were filming a commercial, then you would need to use every second of that brief TV spot to trumpet the virtues of your latest service or product. That’s not the case with social media. Your mention of your services and products almost needs to be incidental, something that you slip in casually as you’re talking about something else entirely. There’s this new “rule of 80/20,” meaning that 80 percent of your social media posts should be about other things and only 20 percent should be overtly about your products.

 

While this might not seem like a strategy that is going to get you a lot of success, there are plenty of companies that have already shown that it works. People want to use social media as a way to communicate with one another, but with businesses as well.

 

If you keep going back to that hard-sell strategy, then you’re going to alienate a lot of your followers. Instead, you need to lure them in by acting as though selling things to them is the last thing in the world you want to do.

 

Transparency in Social Data Collection

 

There’s also a movement toward transparency in social data collection, primarily because of scandals like what has gone on with Facebook. Mark Zuckerberg’s creation has repeatedly sold valuable personal data to marketing firms, and it has made people a lot more wary about blindly trusting companies and social media platforms.

 

Your Orange County business must therefore be very open and upfront about what you’re doing and not doing with the data that you collect from people. You might be using their data for marketing efforts via your social media platforms, but you should be sure to tell someone when they buy from you that you won’t sell that data or give it away to anyone.

 

It’s unfortunate that we have arrived at a place where this needs to happen, but that’s just the reality. Be sure and mention prominently on your website that data will never be shared with predatory third parties.

 

You can also emphasize your security measures. Even if you don’t intend on selling any data, it can still be stolen. Talk about how you have several security measures in place on your website. That will make people feel better about pulling out their credit cards.

 

Get Ready for Augmented Reality

 

Orange County businesses should also be prepared for virtual and augmented reality playing a part in their social media marketing strategies very soon. The technology has already arrived, but it is not yet widespread enough to justify your investing in it significantly. Still, think of the success of a real-world interactive game like Pokemon Go a couple of years ago.

 

Where reality and social media meet the possibilities for marketing are fresh and exciting. We will soon be able to market to people in ways that we previously couldn’t have envisioned. It’s best to keep up with the technology because both augmented and virtual reality are going to play a role in people’s lives within the next few years.

 

Chatbots and Messaging Apps

 

You should also be aware of the rising prevalence of chatbots and messaging apps. If your company is not yet employing both of these, then the time has come to consider it. There’s WhatsApp for Business, Kik, Facebook Messenger, etc. These are easy ways for your customers to try and contact you once your marketing has reached them and they’re ready to buy or learn more about your products.

 

This sort of automation saves you time. As for chatbots, if you can program yours to answer simple questions your customers have on your various social media platforms, then you can occupy yourself with more important matters.

 

The technology is not perfect yet, and sometimes potential customers ask questions that are so complex that they need human feedback. But the more advanced chatbots and messaging apps become, the easier it will be for you to communicate with your customers without needing to employ an army of humans to handle the more mundane chores associated with marketing and sales.

 

The way of the future seems to be automation, Orange County businesses, and forging personal relationships with your social media followers that are more meaningful than what might have been the case eight or ten years ago. As social media matures and changes, so too do the marketing techniques that are likely to get you the best results. Try to stay aware of the trends, and let your followers know that your brand is trustworthy and ready to go the extra mile to satisfy their needs.  

 

Continue Reading

Social Media

A Simple Step-by-Step Guide to Social Media Marketing

Published

on

By

administrator
Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy

We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities. 

In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.

In this social media marketing guide, I will walk you through the most popular social media platforms.

We will start with the biggest beast: Facebook.

 

Facebook

As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.

But they quickly realized the potential of the site.

After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006. 

Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising. 

For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.

 

Google+

Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?

Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.

Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.

 

Instagram

Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.

It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.

 

YouTube

Does anyone still remember the old player Google Video?

Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).

Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!

 

LinkedIn

LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles.  The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.

 

Reddit 

Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description. 

Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.

 

Snapchat

I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.

I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.

The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).

 

Pinterest

Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.

Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.

Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.

According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.

Continue Reading

Social Media

Things You Need To Know About the Instagram Creator Account

Published

on

By

administrator
Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles

Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account.

Instagram launched this option in early 2019 as an alternative to business accounts, and social media companies Los Angeles have implemented it for the first time.

What is the difference between an Instagram Creator profile and a regular business profile? Are all new features worth switching? Please read it carefully to find out the answer.

 

What is an Instagram creator account?

Formerly, Instagram provided access to creator account functionality for any profile with more than 10,000 fans.

This tells us two things:

Instagram hopes to intensify its efforts on those who influence it. 87.1% of the influencers said that Instagram is their top social media platform. 

Instagram recognizes that influencers play an important role in their applications and now want to attract more influencers so that they can keep the valuable content there.

Instagram wants to separate businesses from influential companies. Creator profiles include specific features and tools that specifically cater to those who are not dependent on more traditional business models. 

Instagram targets individual user creator profiles. If you convert your account, the app will say that the creator profile “is best for public figures, content producers, artists, and influencers.”

 

Instagram Creator Profile vs Instagram Business Profile

Since the creator profile contains all the features, there is no real reason to keep the business profile – unless you use third-party planning and analysis tools to simplify Instagram management.

Social media companies Los Angeles reveals that currently, the Instagram API does not support publishing from the creator account.

However, if you are a branded individual and you want to promote on Instagram without having to schedule content in advance or manage multiple accounts from one dashboard, then it may be worth converting. 

You’ll get a more detailed analysis, not to mention the flexibility to control your inbox and how to build a brand for your account.

 

How to switch to a creator account

  • You have a large dedicated followers list.
  • You want to have more data to create more engaging content.
  • You want better control over your messages, filters, and contact information.

 

Congratulations! You are ready to switch to the creator account. Let us now take a look at the steps to complete this step.

 

Step 1: Go to your settings

  • On your profile, click on the hamburger menu in the top right corner. After that, go to settings, which is at the bottom of the menu.
  • Set Gear Instagram Profile
  • From your settings menu, choose Account.
  • Instagram Creator Profile Account Button
  • Select Switch to Pro account at the bottom if you have a personal account. However, if you have a business account, select switch to the creator account at the bottom.
  • “Switch to professional account,” button. 
  • You will see this menu if you switch from a personal account.
  • The choice between creator account and corporate account
  • Select the “creator” box and go to the next step.

 

Step 2: Create your account

  • Select your category label from the list.
  • Choose the label that best describes you and your brand. Click next.
  • You can then choose to link to the Facebook page. If you want to link one, choose from the list they provide. If you don’t want to, that’s okay! Just click “Skip” and continue to view your contact information.
  • Here you can choose whether or not to show you the ability to contact you on your social media profile. Select the option you want. You can change it at any time.
  • Once you do this, then hey! You have created an Instagram creator account. Awesome!

 

Step 3: Check out your new features

  • First, explore your new insights by clicking on the hamburger menu in your profile.
  • Then click on Data Insights.
  • Insights button in Instagram Creator profile
  • From here on, the app will display all your new insights into three tabs. The first is the content tab. This will show all the posts you posted this week and their performance.

 

Instagram Creator Profile Insights

  • Next, you can use the Events tab to show interactions with your profile, as well as the number of times you found your posts and profiles last week.
  • Instagram Creator Profile Insights “Events” tab
  • Finally, there is the “Audiences” tab. It will show you all the demographic information about your followers.
  • Instagram creator profile insights “Audiences” tab
  • In your message, you can see the new regular inbox where you can keep your messages.

 

Explore your new Instagram creator profile with the help of social media companies Los Angeles and get familiar with new features, metrics, and insights.

Continue Reading

Social Media

Craft Perfect Social Media Policy Using These Tips

Published

on

By

administrator
Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles

A social media policy is a crucial tool for any organization. Even if you are not using any social media policy for your business, it’s still a vital tool. 

A social media policy is more than just a set of rules. It guides, advises, and motivates in the best and worst situations. If you are unsure about how a social media policy can help you out with your business goals, it is essential to familiarize yourself.  

 

What is a social media policy and how social media companies Los Angeles craft it?

An excellent social media policy is a living document that guides your organization on how to use social media.  Because social media is continuously changing – the popularity of different platforms has been changing, not to mention the details of how they are being used – can’t just put social media policy quietly in the drawer (or Google Doc).

You need an intuitive, up-to-date document that is easy to understand and can be operated by a new employee or social media manager in a public relations crisis.

 

The benefits of social media policy created by the social media companies Los Angeles 

Chances are you have a perfect social media strategy in place, or maybe you have some social media issues that need to be addressed. Either way, why create, modify, and launch an official social media policy for your organization?

There are some compelling reasons. Here are where social media policies can help you:

  • Maintain your brand image consistently across channels
  • Handling legal and regulatory sensitive issues through awareness
  • Prevent security breaches
  • Prevent a comprehensive public relations crisis
  • If there is a crisis or irregularity, please take action quickly
  • Focus on your social media responsibilities with your employees
  • Encourage your employees to own and expand your brand information

 

What to include in social media policies

  1. Define the role of the team

Your first task is to get clarity, who owns the social accounts? Who is responsible for each day, week, or as needed? It may be helpful to include a name and email address so that other team members know whom to contact.

Assignment of responsibilities may include:

  • Daily publication and engagement
  • Regular customer service
  • Strategy and planning
  • ads
  • Security and password
  • Monitor and listen
  • Approval (legal, financial or otherwise)
  • Crisis response 
  • Provide social media training to other employees

At the very least, this section should determine who has the right to speak for your brand on social media – and who doesn’t. 

 

  1. Establish a security agreement

There are many social media risks you will encounter while you implement social media strategy. It is very critical to keep an eye on the several risks involved while you implement the social media policy. 

How often does your account password change? Who manages your social media accounts, and who has access to them? Is your organization software updated regularly? How is the device you’re using to post? Who should they talk to if they want to escalate?

 

  1. Develop an action plan for a security or public relations crisis

The end-goal of your social media policy is to prevent the need for a social media crisis management program.

Your crisis management plan should include a list of the latest emergency contacts with specific roles: not just social media teams, but also your legal and public relations experts, all the way to senior management.

Guidelines for determining the scope of the crisis, internal communication plans, and response approval processes will also help you deal with them as quickly as possible.

 

  1. Outline how to comply with the law

The details vary by country, and state by state, so please consult your legal counsel. But at least your policy may involve the following:

Copyright is not an easy task, so it’s best to explain how to comply with copyright laws on social media, especially when using third-party content.

Privacy is the key. For example, do all of your employees know how to handle customer information?

Confidentiality means respecting the internal information of the organization. Whether or not you let your employees sign a confidentiality agreement, they should understand the consequences of disclosing information that the organization considers to be private on social media.

 

  1. Guide how employees behave in their social media accounts

Posting hate speech on social media, threats of violence, harassment, or racial nicknames may violate the law or code of ethics or both. 

In any case, employees should know that they will be responsible for their comments.

 

  1. Encourage employees to participate appropriately in conversations around your brand

Your social media team may be able to tell your brand’s voice while you sleep. And your official spokesperson will also answer difficult questions in flight. But what about other people? How are they responsible for your organization?

You may advise your employees to post a disclaimer stating their relationship with your organization and their opinions are their own.

 

How to implement social media policies

To implement perfect social media policies, go through these five simple steps:

  1. Download social media policy template

It’s free, and it will ask you all the questions you need to get started.

  1. Seek stakeholder input

Your organization’s advanced users, HR team, and public spokespersons may have some key ideas to help you meet your unique needs. Of course, the most crucial consultation will be your legal team.

  1. Determine where your policy will take effect

We strongly recommend that you add your plan to the Employee Handbook so that new employees can read (and enjoy!) during their entry.

  1. Start it (or restart it)

Whether it’s a revision or new document, you need to make sure everyone knows it’s ready for their eyes. 

  1. Mark it as a review at this time next year.

It is not uncommon to see social media policies that date back to the dark ages of 2013 or 2011.

Social media companies Los Angeles suggests that commitment to annual or biennial reviews will ensure that your policies remain useful and relevant. At the very least, you need to ensure that all details and contact information are up to date.

Continue Reading

Recent Articles

Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy Know-The-Step-By-Step-Social-Media-Marketing-Los-Angeles-Strategy
Social Media3 months ago

A Simple Step-by-Step Guide to Social Media Marketing

We are so addicted to our mobile and social media applications that we now have an online world that fascinates...

Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles Know-the-Features-of-Instagram-Creator-Account-With-The-Help-Of-Social-Media-Companies-Los-Angeles
Social Media3 months ago

Things You Need To Know About the Instagram Creator Account

Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account. Instagram...

Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles Achieve-Your-Business-Goals-With-The-Help-Of-Social-Media-Companies-Los-Angeles
Social Media4 months ago

Craft Perfect Social Media Policy Using These Tips

A social media policy is a crucial tool for any organization. Even if you are not using any social media...

Measure-your-Pinterest-statistics-with-Social-Media-Agency-Los-Angeles Measure-your-Pinterest-statistics-with-Social-Media-Agency-Los-Angeles
Social Media4 months ago

5 Tips to Grow Your E-commerce Business on Pinterest

Social media Los Angeles recommend Pinterest as an essential source of traffic for e-commerce merchants because it focuses on the...

Social-Media-Marketing-Los-Angeles-can-provide-you-best-product-launch-strategy Social-Media-Marketing-Los-Angeles-can-provide-you-best-product-launch-strategy
Social Media4 months ago

How To Multiply Your Product Launch Effectiveness 10x

Are you ready to turn your idea into reality and launch the next hottest product? You have already done the...

Among-all-other-Digital-Marketing-options-Social-Media-Orange-County-encourages-its-clients-to-use-YouTube Among-all-other-Digital-Marketing-options-Social-Media-Orange-County-encourages-its-clients-to-use-YouTube
Social Media4 months ago

YouTube Marketing Trends That You Must Know

Most marketers today realize the value that social media has brought to their businesses and websites they have created. With...

Social-Media-Company-Los-Angeles-Knows-How-to-Increase-your-facebook-reach Social-Media-Company-Los-Angeles-Knows-How-to-Increase-your-facebook-reach
Social Media4 months ago

Create a Facebook Link Image To Generate More Traffic

Social media company Los Angeles reveals that in the past few years, it has become challenging to drive organic traffic...

Measure-Your-LinkedIn-Insights-with-The-Help-Of-Social-Media-Agency-Orange-County Measure-Your-LinkedIn-Insights-with-The-Help-Of-Social-Media-Agency-Orange-County
Social Media4 months ago

Tips for Increasing Your LinkedIn Leads

Today, social media has transformed the way we meet new people and create new networks. With the power of social...

Social-media-Los-Angeles-gives-advice-on-organically-boosting-Instagram-followers Social-media-Los-Angeles-gives-advice-on-organically-boosting-Instagram-followers
Social Media5 months ago

How To Organically Increase Instagram Followers

Instagram has grown very quickly and people are taking the once small “just a photo-sharing” app seriously. Instagram is an...

Drive-Traffic-Media’s-Social-Media-Los-Angeles-Considers-Developing-A-Brand-Identity-As-An-Important-Factor-For-Business-Success Drive-Traffic-Media’s-Social-Media-Los-Angeles-Considers-Developing-A-Brand-Identity-As-An-Important-Factor-For-Business-Success
Social Media6 months ago

How To Develop Your Brand Identity and Personality

Pour your heart into it, because authenticity is what makes a brand personality and brand identity last.   To have...

Facebook

Trending