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What’s On The Horizon For Social Media Marketing In Orange County?

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As we approach the second quarter of 2019 in Orange County, some businesses are still struggling to surge ahead with their social media marketing efforts in the way they wanted to this year. It’s a challenge, certainly, as lots of other companies are trying to do exactly that same thing.

 

Part of what will allow you to market to your audience successfully, though, is to understand where social media is heading. Some of the newness of the various platforms has worn off, and merely posting regularly with your company name as a hashtag is not going to get the job done.

 

You need to be creative and strive above all else to make those personal connections with your followers that are the first step toward repeat business and brand loyalty. As you endeavor to do so, be aware of these trends.

 

Subtlety in Marketing

 

You want to learn as much about your social media followers as possible because the more you know, the better you can profile them, and the better you can profile them the more targeted your ads can be.

 

However, there is an interesting paradox as it relates to this whole business. Even though the social media followers for your Orange County business know that you’re a for-profit company that wants to sell them things, it’s almost as though they want you to pretend that isn’t the case. In other words, they want to be marketed to while you disguise what it is that you are doing.  

 

If you were filming a commercial, then you would need to use every second of that brief TV spot to trumpet the virtues of your latest service or product. That’s not the case with social media. Your mention of your services and products almost needs to be incidental, something that you slip in casually as you’re talking about something else entirely. There’s this new “rule of 80/20,” meaning that 80 percent of your social media posts should be about other things and only 20 percent should be overtly about your products.

 

While this might not seem like a strategy that is going to get you a lot of success, there are plenty of companies that have already shown that it works. People want to use social media as a way to communicate with one another, but with businesses as well.

 

If you keep going back to that hard-sell strategy, then you’re going to alienate a lot of your followers. Instead, you need to lure them in by acting as though selling things to them is the last thing in the world you want to do.

 

Transparency in Social Data Collection

 

There’s also a movement toward transparency in social data collection, primarily because of scandals like what has gone on with Facebook. Mark Zuckerberg’s creation has repeatedly sold valuable personal data to marketing firms, and it has made people a lot more wary about blindly trusting companies and social media platforms.

 

Your Orange County business must therefore be very open and upfront about what you’re doing and not doing with the data that you collect from people. You might be using their data for marketing efforts via your social media platforms, but you should be sure to tell someone when they buy from you that you won’t sell that data or give it away to anyone.

 

It’s unfortunate that we have arrived at a place where this needs to happen, but that’s just the reality. Be sure and mention prominently on your website that data will never be shared with predatory third parties.

 

You can also emphasize your security measures. Even if you don’t intend on selling any data, it can still be stolen. Talk about how you have several security measures in place on your website. That will make people feel better about pulling out their credit cards.

 

Get Ready for Augmented Reality

 

Orange County businesses should also be prepared for virtual and augmented reality playing a part in their social media marketing strategies very soon. The technology has already arrived, but it is not yet widespread enough to justify your investing in it significantly. Still, think of the success of a real-world interactive game like Pokemon Go a couple of years ago.

 

Where reality and social media meet the possibilities for marketing are fresh and exciting. We will soon be able to market to people in ways that we previously couldn’t have envisioned. It’s best to keep up with the technology because both augmented and virtual reality are going to play a role in people’s lives within the next few years.

 

Chatbots and Messaging Apps

 

You should also be aware of the rising prevalence of chatbots and messaging apps. If your company is not yet employing both of these, then the time has come to consider it. There’s WhatsApp for Business, Kik, Facebook Messenger, etc. These are easy ways for your customers to try and contact you once your marketing has reached them and they’re ready to buy or learn more about your products.

 

This sort of automation saves you time. As for chatbots, if you can program yours to answer simple questions your customers have on your various social media platforms, then you can occupy yourself with more important matters.

 

The technology is not perfect yet, and sometimes potential customers ask questions that are so complex that they need human feedback. But the more advanced chatbots and messaging apps become, the easier it will be for you to communicate with your customers without needing to employ an army of humans to handle the more mundane chores associated with marketing and sales.

 

The way of the future seems to be automation, Orange County businesses, and forging personal relationships with your social media followers that are more meaningful than what might have been the case eight or ten years ago. As social media matures and changes, so too do the marketing techniques that are likely to get you the best results. Try to stay aware of the trends, and let your followers know that your brand is trustworthy and ready to go the extra mile to satisfy their needs.  

 

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5 Tips to Grow Your E-commerce Business on Pinterest

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Social media Los Angeles recommend Pinterest as an essential source of traffic for e-commerce merchants because it focuses on the visuals of your product. Followers can often find pins on almost anything they want, and they usually have made up their mind for purchase before they even get to a site.

Pinterest statistics show that the platform has more than 250 million users, and according to Social media Los Angeles, 84% of them use it when deciding on purchases. Even more impressive is that 98% of those surveyed bought something new they found on Pinterest.

With these high conversion rates, you will obviously be missing out on a lot if you are not using the “board and pin” platform.

Today we will discuss five tips for developing an e-commerce business through Pinterest in 2019 and beyond:

 

Optimize your business profile

First, you need to set up a business account on Pinterest. The good news is that it can be created free of charge or be upgraded from a regular account to a business one. 

If you do not have a Pinterest account, create a business account. But if you already have a regular Pinterest account, just use the “Upgrade” button to move to your corporate account.

A business account offers many benefits, such as improving your site’s search rankings within the platform, seeing the performance of your pushpins, adding your store logo or profile picture to your pushpins, and accessing new tools.

Navigate to the settings of the Pinterest business account and scroll down to “Claim”, and then provide your website details. Since this is the technical part of the process, feel free to reach out to Social media Los Angeles for assistance. 

Next, choose “Add HTML Tag” from the options tab and copy the entire tag as shown below. Click Next and submit.

Now go to the store’s management dashboard and navigate to the code editor, then paste your copy into the <head> tag and click Save.

The next step is to activate the “Rich Pins Validator” on your Pinterest account. It is also essential because once enabled you can add data to the pin, such as the price and seller details.

Merchants using Shopify will primarily benefit from this feature as the e-commerce platform will automatically support Rich Pins.

You have to copy your product’s URL and paste it into the Rich Pins Validator on Pinterest. Then add “.oembed” (without the quotation marks) to the end of the URL and click “Verify.” It usually takes 24 hours before Rich Pins is activated.

Congratulations! You finished the hardest part; your Pinterest business account is now available. However, if you are unable to collect your account or verify Rich Pins after 24 hours, you may have inadvertently skipped a step. Make sure you follow every step correctly.

 

Sell your pins

Now that you have upgraded to a business account and claimed your website, you can start promoting your product on Pinterest.

“Promote your pins” is an option that allows you to create campaigns for your products to help increase engagement.

Click on “Promotions” on the pin you want to advertise and fill out the pop-up campaign form. Set a budget and the number of days you want your ad to run, just like running a Facebook campaign.

 

Use discount code

The discount code does magic, increasing both your engagement and conversion rate. When customers see that your product is discounted they will be much more eager to buy your product. You can add the discount code as a text overlay or as part of the product description.

 

Use different boards for different products

Segmenting your product on Pinterest makes it easy for buyers to search and follow up on the specific types of products in your store. To do that, create different boards for different categories of products. If you sell weightlifting products, then you can create a board for the women’s fitness,  containing all the women’s fitness products in your store.

 

Use Pinterest Analytics to improve performance

A Pinterest business account allows you to have access to an analytics dashboard where you can view the performance of all your pins.

An occasional review of your analysis will help you better decide how to market your product. It typically includes the organic properties of each pin, the performance of paid promotions, and the pin interactions that can be purchased.

 

What can you do if the pin performance is poor?

You can create four versions of pins if your pin doesn’t work well. Be sure to use a different product image and description for each pin.

Now test each version to determine those with the best activity and organic performance.

You should get more advertising by paying for the best-push pushpin version. You should also promote products with the best organic properties as buyable.

Just as you would spend much time and effort developing an e-commerce store; it takes the same effort to promote your business on Pinterest. But in the end, it will bring you a steady flow of reliable customers who will grow your business.

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How To Multiply Your Product Launch Effectiveness 10x

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Are you ready to turn your idea into reality and launch the next hottest product? You have already done the heavy lifting, now all you have to do is just put your product out there, right?

Well, not really!

The truth is that knowing how to launch your product is probably the hardest part of product marketing, but social media marketing Los Angeles can make it easier for you! 

The way you launch you launch your product and how you market it can be different. Today, we will share five proven marketing strategies to achieve ten times your normal product launch efficiency.

 

  1. Expand brand awareness through viral referral activities

Long before the digital marketing era, every company relied on good old-fashioned advertising and word-of-mouth to attract new customers to use its products.

If existing customers liked a product, they will spread positive feedback and encourage new customers to try it.

Viral referrals operate under the same basic rules. They go one step further, however, by encouraging existing customers to promote the dissemination of information and attract new customers.

DropBox, Uber, Lyft, and Robinhood are the leading examples of these viral activities, as these companies grow by providing perks to their users for referrals. 

For example:

  • Uber offers free rides for anyone who gets any friend or family member to sign up 
  • If you refer a friend to sign up for an account, DropBox will provide more free storage
  • Robinhood has a unique approach but also had one million users before it was launched

 

First, they invite potential users to access their private beta. From there, the user is granted access to the login page, which then asks you to enter details such as your email address.

It then allows people to gain access to the service on the waiting list, with the more these people share invitations with other users, the higher they climb on the waiting list.

If your product is useful, people will want to use it. Social media marketing Los Angeles suggests you to give your customers a reason to share your products with their friends, and they will.

To pre-launch your product through a referral program, Viral Loops has a useful tool that you can use.

 

  1. Develop an alliance plan to get the most benefit

If you are willing to give up a percentage of each sale, you can let bloggers promote your product to your target audience.

Affiliate programs, such as sharing sales and influences, let you launch a program where bloggers can earn small commissions for each sale they generate.

Affiliate marketing is an easy way to drive traffic to your website and attract new customers to make purchases.

But one thing to consider before signing up is profitability.

Before entering affiliate marketing, calculate how much profit each sale will bring. Make sure that the commission you provide is lower than the profit you get from sales. Otherwise, the sale may end up spending your money instead of making money for you!

 

  1. Increase your visibility with a successful Product Hunt launch

When launching a product, it’s best to promote it to everyone you know, which is where Product Hunt comes in handy!

You can get the email addresses of your connections on LinkedIn and then spread emails regarding your new product launch. You can also contact people who are looking for products on Twitter and ask them to check out your product hunt release.

Reach out people on your social network by sending them a DM (direct message). 

 

  1. Dig out dozens of competitors’ customers (less than an hour)

The best way to find potential customers is to target customers who use similar services and find ways to steer them away from the competition.

There are several ways to do this:

First, visit the competitor’s Twitter page and extract their fan list. In Chrome, you can export a full list of these followers using tools like Link Klipper.

You can also use the process outlined in the Twitter Leapfrog method to create custom tweets to select individuals. You can then offer exclusive offers to these people to try out your products before others.

 

  1. Drive sales through external product reviews

These external product reviews can drive sales exponentially, but some work is required to get these comments.

One way is to offer free products or payments to bloggers in your industry.

Look for bloggers with a history of honest reviews in exchange for products like yours. To complete this operation, you must first identify these bloggers.

Enter the following in Google: inurl: a review [competitor name]

Promote sales through external product reviews for viral marketing or run a search on google for the competitors looking for viral marketing skills

 

This search will extract a large number of sites with written comments about your competitors. However, you need to filter these results to find the most relevant ones.

Once you have identified the bloggers you want to associate with, it is recommended that you send them a request asking them if they would consider writing a review about your product.

The reason this approach is so important is that many bloggers who try your product will eventually link back to your site in their comments. It will help you rank higher in search engines when the most likely customers search for you. 

Google has strict standards for any form of payment, which leads to do-follow links. Nofollow links can still help your site and protect you from Google’s penalties.

 

Knowing how to deal with viral marketing campaigns is a significant asset. With these tips and tricks, you can increase your product launch time by a factor of 10 or more! So what are you waiting for? Reach out social media marketing Los Angeles for the support and guidance. 

 

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YouTube Marketing Trends That You Must Know

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Most marketers today realize the value that social media has brought to their businesses and websites they have created.

With over 3.5 billion daily users, Youtube already knows where your target audience is and what products they like via its analytics, and is the trending way to deal with customer service issues and communicate directly with brands. Thus, Social media Orange County encourages its clients to use YouTube to deal with customer queries. 

Today, customers and businesses communicate one-on-one more than ever before, and social media is becoming an ever more popular tool for business networking. 

The growing trend of brands and customers connecting through YouTube has sparked the rise of video marketing on the platform to appeal to different audiences. YouTube has more than 1.9 billion logged-in users per month, and these numbers have continued to grow with the platform.

With all the traffic flowing in through YouTube, your business will find its target market and use its products and services to engage their interests.

Let’s take a look at the three YouTube marketing trends you need to consider this year.

 

  1.   The YouTube Live Option

In the past few years, live broadcasts have been popular among both small and large businesses as well as personal brands. Social media Orange County can help you use this option for growing your business and personal brand.  

Facebook did a post on their official blog explaining how audiences are three times more likely to watch live broadcasts than regular videos because live videos are current.

YouTube Live is the platform’s live broadcast platform, and YouTubers can now launch live video streams which viewers can watch in real-time.

Compared to a regular video, the number of viewers on live-streams can nearly eight-times higher on average, increasing channel participation, and increasing content traffic.

You can use YouTube Live to play Q&A sessions, showcase your products and services, introduce influencers, and more.

The process is easy, for all you need is a webcam or smartphone. There are three ways to set up a YouTube live stream:

Webcam: Start streaming instantly from your laptop or desktop.

Mobile: Live via mobile, but you must have 1000 subscribers to use this feature.

Encoder Stream: Suitable for more complex settings such as multiple cameras and more extensive production.

If you want to go live, you need to make sure your YouTube channel is at least 24 hours old. You must first verify your account. 

  •   Complete the account verification process by adding all the required information
  •   When you are done, add information about your stream, so your audience knows what’s going to happen.
  •   Once you click on “Start Streaming”, you will be able to go live in front of your audience.

 

  1. 360-degree video

The second YouTube marketing trend I want to introduce is the 360-degree video. 

With a 360-degree video, users can watch a video from any 360-degree angle that they desire. The video continues to play even if the user moves and interacts with the content on the screen.

The 360-degree video provides users with a more immersive experience that they can enjoy on their laptop or mobile phone. Brands can use this feature to illustrate different aspects of their businesses fully or to showcase products and services. 

Users can now browse your brand’s content and figure out which angle suits them best.

Since it does not require headphones or special glasses, this feature is available to a broader audience and can accommodate more people, its usability making it easier for brands to see their opinions, likes, and overall engagement.

 

  1. Tutorials, How-to videos

Have you entered a question on Google and got text and video results to find a solution? 

Various users find that when searching for answers to queries online, they tend to prefer video tutorials to answer their questions.

According to Google, 67% of Millennial agree that they can find YouTube videos on any content they are interested in. The platform is extensive, and its ever-expanding content continues to grow day by day. As much as 400 hours of video are uploaded to its database every minute, and prospects are that this will only increase going forward. 

How-to videos can help users visually comprehend how brands can help them get rid of their problems and simplify their lives. 

It can also reduce the amount of customer service complaints your brand has to deal with because questions and concerns of your audience can be answered easily through the video format.

Apple, for example,  uses its YouTube channel to promote new products and let customers know how to use their latest, upcoming new features. 

Doing so eliminates most of the confusion customers may encounter when launching a new product. Determining whether to buy an expensive electronic, for example, is often a lengthy decision process, so when you have a representative from a company explaining how to use these products, your audience is more likely to be persuaded to buy.

For all of the reasons mentioned above, there is no sign that YouTube marketing will not continue to grow as time goes on. 

If you plan to develop a business strategy for higher conversion and engagement rates, YouTube is a platform you don’t want to ignore. Social media Orange County is using this great tool to market its services to its audience. 

Video is a fan-favorite content, and people won’t give up on it soon. By adding it to your marketing strategy, you can ensure that your goals are better achieved and successful!

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