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Here Are 4 Areas Where Your Orange County Social Media Agency Can Help

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When you decide that your business in Orange County is not reaching the heights that you wanted for it, it can be a frustrating time for you. It’s likely that you set up specific goals for your company, the most common of which will undoubtedly be reaching a sales number each week, month, or quarter. When you keep failing to accomplish those goals, then you need to figure out some new strategies that will allow you to see the success you want.

 

It is highly likely that those new strategies will include social media marketing, and to that end, you’ll either need to hire an expert and have them as a permanent member of your staff or else you can hire a social media agency. These agencies specialize in using social media to grow every facet of your business, and if you don’t believe they can do it, then you need to see one of them in action.

 

Here are some of the benefits that hiring a social media agency can have for your Orange County company.

 

Analytics

 

The better social media agencies in Orange County don’t make vague promises about what they can do for you. They deliver, and they keep track of their progress in a tangible way. That means that they’ll be getting a certain number of new followers for you on your social media channels. They’ll get those followers to come to your website, and those new site visitors will turn into conversions for you.

 

It’s one thing for your agency to merely say that’s what is happening. The one you hire should be able to show you through the various analytics platforms that are now in existence exactly where all the sales that you are getting are originating. If you can track those sales from your social media feeds to the moment that they become money in your pocket, then you’ll know you’re using the right agency.

 

Retargeting

 

Retargeting is also one of the more vital things that an Orange County social media agency can do for you. Retargeting refers to when someone seems to be interested in one of your services or products, but then they don’t pull the trigger and buy it.

 

Many of the items that are put in virtual shopping carts on websites, far more than half, are abandoned at some time during the checkout process. What went wrong?

 

It could be many different things. The checkout process might have proven too laborious for the would-be customer. Maybe they decided that the items were too expensive, or they might have gotten distracted by something at the pivotal moment.

 

What your social media agency can do, though, is use retargeted ads to pursue these customers who got away. They can have those ads show up in sidebars when the site visitor sits down at their computer for a new browsing session. The ads will feature the same products that they put in their cart the first time but did not pay for, or possibly similar products.

 

The ads will go the extra mile to entice the would-be customer by telling them that they can get free shipping on that product if they act that same day, or perhaps twenty percent off. You can talk to your Orange County social media company and instruct them on how the ads should appear. Then they will create them and aggressively pursue those former site visitors. It’s likely that this time they’ll finish the job and buy from you.

 

Targeted Advertising

 

Targeted advertising should be another specialty of the Orange County social media agency that you use. With targeted advertising, you or your agency work up a profile of one of your typical customers. They figure out how old they are, their education level, how much money they make per year, where they go on vacation, or anything that you feel might be relevant. Then your agency comes up with ads that they think will most appeal to the demographic that they have identified.

 

Next, you need to put those ads in front of the right people. Your agency can figure out which social media platforms to use. It might be Facebook, Twitter, Instagram, Pinterest, or something else.

 

Your ads will be so targeted that they’ll only appear in front of the people that are most likely to respond to them. Because of that you already stand a great chance of landing a customer even if the person to whom you are advertising has never heard of your company or products before. It’s the modern equivalent of advertising toys and sugary cereals during Saturday morning cartoons thirty years ago.

 

Keeping You On Top of Industry News

 

There is one last aspect of social media with which an Orange County agency can help you. It might not be directly related to advertising, yet it is unquestionably to your benefit.

 

Social media is a two-way street, and it is your conduit to what is hot, or what is trending. Your customers will rely on your social media posts to keep them abreast of what is happening with your company, but your agency can also monitor their social media feeds to see what is happening related to your industry that might be of interest to you.

 

Say that there is some event happening related to your niche that is getting a lot of buzz. It will score you some points with your demographic if you can incorporate that event or piece of information into your social media posts in some way.

 

By doing this, you’re showing your audience that you have your finger on the pulse of your industry. You’re conveying to them that what makes them excited is of interest to you as well. It’s a not-so-subtle indicator that you’re a fan of your industry, just as they are. It will help them to trust you and see you as more than a faceless corporate entity.

 

Partnering with an Orange County social media agency is rarely a bad move. It’s money well spent because in this case it truly is an example of your investment coming back to you many times over. Just remember to find the agency that’s the best fit for you. The times when hiring an agency goes wrong is when you’ve agreed to partner with one that has no work ethic or is a bad fit for your company for some other reason.

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A Simple Step-by-Step Guide to Social Media Marketing

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We are so addicted to our mobile and social media applications that we now have an online world that fascinates us. With this widespread use, social media presents incredible marketing opportunities. 

In Los Angeles, social media marketing is the fastest growing trend today. Facebook has 62% active users in North America, and the percentages in similar countries are equally astonishing.

In this social media marketing guide, I will walk you through the most popular social media platforms.

We will start with the biggest beast: Facebook.

 

Facebook

As the name suggests, this is a social networking site. When Mark Zuckerberg created the site in his Boston dormitory in 2004, they only allowed Harvard students to access it.

But they quickly realized the potential of the site.

After expanding to the Ivy League University and several other universities, they opened Facebook to everyone in 2006. 

Now it is the largest social media platform out there. It provides marketers with the most data and the most targeted advertising. 

For example, if you sell golf products, you can use social media to grow profits. With Facebook ads, you can target the age group (i.e. 45-54) who regularly play golf and have typically the money to spend on golf equipment.

 

Google+

Google+ has been around since 2011, but can you believe it has successfully collected 395 million users in a short period?

Of the 2.5 billion Gmail users, about 395 million users have activated their Google+ account. However, there are only 25 million users on the platform, and only 4-6 million people are active on the platform.

Google+ makes it easy to connect with more people. It recently began allowing you to add people via a notification email.

 

Instagram

Instagram is the perfect app published at the perfect time. Within three months of launching Instagram in the App Store, and it has reached 1 million users.

It has dominated the app store chart for several months and after seven years, there are 800 million users, and the application works almost the same way as it did when it started. People post pictures, tag friends, insert topic tags, and double-click to show what they like to share with others.

 

YouTube

Does anyone still remember the old player Google Video?

Who knows that in less than a decade, the monthly users will reach 1 billion? This social media marketing tool has changed the way we watch a video because it simplifies streaming (extra speed is fast) and is free. It gives us a way to express opinions instantly (thanks to comments).

Users watch about 1 billion hours of video on YouTube every day. That is equivalent to 114,000 years!

 

LinkedIn

LinkedIn is older than Facebook but is one of the widely used social media marketing tools in Los Angeles.  The initial growth of LinkedIn was slow and although it has never grown as much as Facebook, it has been around for 15 years and has grown to more than 467 million members.

 

Reddit 

Reddit’s slogan claims that they are “the front page of the Internet,” and they are not far away. With 250 million independent monthly users, Reddit may live up to its description. 

Reddit is another social media site that has received popularity over the past few decades. It is entirely concerned with the interests of the community. Reddit users will sneak up on your spam link bait or dump their promotional links on their board.

 

Snapchat

I remember downloading the app in 2012 and then thinking, “This is stupid.” I deleted it and didn’t hear it until about two years later.

I still think this is stupid, but 28% of the millennials in the United States do not. Snapchat has 178 million active users every day. Although most are girls (about 70%), the boys shared on the platform have one thing in common: they are young.

The app only existed for a few years (since September 2011), but it has been worth about $33 billion (although there are some differences between sources).

 

Pinterest

Pinterest is the number one social media marketing platform in Los Angeles for marketers looking to target women. 81% of the 150 million active users per month are women. You can think of the site as a large digital scrapbook.

Between 2010 and 2012 closed-door releases, you need to be invited to enter the platform. It only became open to the public five years ago. However, the potential customers you get from Pinterest are of high quality.

Although Pinterest has not made any significant gains in addition to some of the ads offered by well-known brands, they are certainly one of the top 10 most influential social platforms.

According to Wikipedia, there are more than 200 social media sites. And this number is still growing. So you should create social media accounts at least and find out which platform your audience is active on.

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Things You Need To Know About the Instagram Creator Account

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Marketers who are eager to gain more insight can now choose to sign up for an Instagram creator account.

Instagram launched this option in early 2019 as an alternative to business accounts, and social media companies Los Angeles have implemented it for the first time.

What is the difference between an Instagram Creator profile and a regular business profile? Are all new features worth switching? Please read it carefully to find out the answer.

 

What is an Instagram creator account?

Formerly, Instagram provided access to creator account functionality for any profile with more than 10,000 fans.

This tells us two things:

Instagram hopes to intensify its efforts on those who influence it. 87.1% of the influencers said that Instagram is their top social media platform. 

Instagram recognizes that influencers play an important role in their applications and now want to attract more influencers so that they can keep the valuable content there.

Instagram wants to separate businesses from influential companies. Creator profiles include specific features and tools that specifically cater to those who are not dependent on more traditional business models. 

Instagram targets individual user creator profiles. If you convert your account, the app will say that the creator profile “is best for public figures, content producers, artists, and influencers.”

 

Instagram Creator Profile vs Instagram Business Profile

Since the creator profile contains all the features, there is no real reason to keep the business profile – unless you use third-party planning and analysis tools to simplify Instagram management.

Social media companies Los Angeles reveals that currently, the Instagram API does not support publishing from the creator account.

However, if you are a branded individual and you want to promote on Instagram without having to schedule content in advance or manage multiple accounts from one dashboard, then it may be worth converting. 

You’ll get a more detailed analysis, not to mention the flexibility to control your inbox and how to build a brand for your account.

 

How to switch to a creator account

  • You have a large dedicated followers list.
  • You want to have more data to create more engaging content.
  • You want better control over your messages, filters, and contact information.

 

Congratulations! You are ready to switch to the creator account. Let us now take a look at the steps to complete this step.

 

Step 1: Go to your settings

  • On your profile, click on the hamburger menu in the top right corner. After that, go to settings, which is at the bottom of the menu.
  • Set Gear Instagram Profile
  • From your settings menu, choose Account.
  • Instagram Creator Profile Account Button
  • Select Switch to Pro account at the bottom if you have a personal account. However, if you have a business account, select switch to the creator account at the bottom.
  • “Switch to professional account,” button. 
  • You will see this menu if you switch from a personal account.
  • The choice between creator account and corporate account
  • Select the “creator” box and go to the next step.

 

Step 2: Create your account

  • Select your category label from the list.
  • Choose the label that best describes you and your brand. Click next.
  • You can then choose to link to the Facebook page. If you want to link one, choose from the list they provide. If you don’t want to, that’s okay! Just click “Skip” and continue to view your contact information.
  • Here you can choose whether or not to show you the ability to contact you on your social media profile. Select the option you want. You can change it at any time.
  • Once you do this, then hey! You have created an Instagram creator account. Awesome!

 

Step 3: Check out your new features

  • First, explore your new insights by clicking on the hamburger menu in your profile.
  • Then click on Data Insights.
  • Insights button in Instagram Creator profile
  • From here on, the app will display all your new insights into three tabs. The first is the content tab. This will show all the posts you posted this week and their performance.

 

Instagram Creator Profile Insights

  • Next, you can use the Events tab to show interactions with your profile, as well as the number of times you found your posts and profiles last week.
  • Instagram Creator Profile Insights “Events” tab
  • Finally, there is the “Audiences” tab. It will show you all the demographic information about your followers.
  • Instagram creator profile insights “Audiences” tab
  • In your message, you can see the new regular inbox where you can keep your messages.

 

Explore your new Instagram creator profile with the help of social media companies Los Angeles and get familiar with new features, metrics, and insights.

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Craft Perfect Social Media Policy Using These Tips

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A social media policy is a crucial tool for any organization. Even if you are not using any social media policy for your business, it’s still a vital tool. 

A social media policy is more than just a set of rules. It guides, advises, and motivates in the best and worst situations. If you are unsure about how a social media policy can help you out with your business goals, it is essential to familiarize yourself.  

 

What is a social media policy and how social media companies Los Angeles craft it?

An excellent social media policy is a living document that guides your organization on how to use social media.  Because social media is continuously changing – the popularity of different platforms has been changing, not to mention the details of how they are being used – can’t just put social media policy quietly in the drawer (or Google Doc).

You need an intuitive, up-to-date document that is easy to understand and can be operated by a new employee or social media manager in a public relations crisis.

 

The benefits of social media policy created by the social media companies Los Angeles 

Chances are you have a perfect social media strategy in place, or maybe you have some social media issues that need to be addressed. Either way, why create, modify, and launch an official social media policy for your organization?

There are some compelling reasons. Here are where social media policies can help you:

  • Maintain your brand image consistently across channels
  • Handling legal and regulatory sensitive issues through awareness
  • Prevent security breaches
  • Prevent a comprehensive public relations crisis
  • If there is a crisis or irregularity, please take action quickly
  • Focus on your social media responsibilities with your employees
  • Encourage your employees to own and expand your brand information

 

What to include in social media policies

  1. Define the role of the team

Your first task is to get clarity, who owns the social accounts? Who is responsible for each day, week, or as needed? It may be helpful to include a name and email address so that other team members know whom to contact.

Assignment of responsibilities may include:

  • Daily publication and engagement
  • Regular customer service
  • Strategy and planning
  • ads
  • Security and password
  • Monitor and listen
  • Approval (legal, financial or otherwise)
  • Crisis response 
  • Provide social media training to other employees

At the very least, this section should determine who has the right to speak for your brand on social media – and who doesn’t. 

 

  1. Establish a security agreement

There are many social media risks you will encounter while you implement social media strategy. It is very critical to keep an eye on the several risks involved while you implement the social media policy. 

How often does your account password change? Who manages your social media accounts, and who has access to them? Is your organization software updated regularly? How is the device you’re using to post? Who should they talk to if they want to escalate?

 

  1. Develop an action plan for a security or public relations crisis

The end-goal of your social media policy is to prevent the need for a social media crisis management program.

Your crisis management plan should include a list of the latest emergency contacts with specific roles: not just social media teams, but also your legal and public relations experts, all the way to senior management.

Guidelines for determining the scope of the crisis, internal communication plans, and response approval processes will also help you deal with them as quickly as possible.

 

  1. Outline how to comply with the law

The details vary by country, and state by state, so please consult your legal counsel. But at least your policy may involve the following:

Copyright is not an easy task, so it’s best to explain how to comply with copyright laws on social media, especially when using third-party content.

Privacy is the key. For example, do all of your employees know how to handle customer information?

Confidentiality means respecting the internal information of the organization. Whether or not you let your employees sign a confidentiality agreement, they should understand the consequences of disclosing information that the organization considers to be private on social media.

 

  1. Guide how employees behave in their social media accounts

Posting hate speech on social media, threats of violence, harassment, or racial nicknames may violate the law or code of ethics or both. 

In any case, employees should know that they will be responsible for their comments.

 

  1. Encourage employees to participate appropriately in conversations around your brand

Your social media team may be able to tell your brand’s voice while you sleep. And your official spokesperson will also answer difficult questions in flight. But what about other people? How are they responsible for your organization?

You may advise your employees to post a disclaimer stating their relationship with your organization and their opinions are their own.

 

How to implement social media policies

To implement perfect social media policies, go through these five simple steps:

  1. Download social media policy template

It’s free, and it will ask you all the questions you need to get started.

  1. Seek stakeholder input

Your organization’s advanced users, HR team, and public spokespersons may have some key ideas to help you meet your unique needs. Of course, the most crucial consultation will be your legal team.

  1. Determine where your policy will take effect

We strongly recommend that you add your plan to the Employee Handbook so that new employees can read (and enjoy!) during their entry.

  1. Start it (or restart it)

Whether it’s a revision or new document, you need to make sure everyone knows it’s ready for their eyes. 

  1. Mark it as a review at this time next year.

It is not uncommon to see social media policies that date back to the dark ages of 2013 or 2011.

Social media companies Los Angeles suggests that commitment to annual or biennial reviews will ensure that your policies remain useful and relevant. At the very least, you need to ensure that all details and contact information are up to date.

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